presentasi komris campuran
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KOMUNIKASI RISIKO
Gejayan 37 Jogjakarta Oktober 2015
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Map of potential crisis
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crisis
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Media in Indonesia
• Indonesia has 1300 printed media,
• More than 175 televisions, • and 2000 commercial radio
stations. • Total printed 21 million
exemplars
Leo Batubara , Media commissioners
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TIDAK MENUNGGU JATUH KORBAN
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Risk communicationKomunikasi krisis
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TUJUAN PEMBELAJARAN UMUM
Setelah mempelajari materi ini peserta mampu melakukan komunikasi risiko secara efektif
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TUJUAN PEMBELAJARAN KHUSUS
Setelah mempelajari materi ini, peserta mampu menjelaskan tentang:1.Menjelaskan konsep dasar komunikasi. 2.Mampu mengelola skala prioritas informasi. 3.Mampu melakukan analisa risiko komunikasi4.Mampu menyampaikan informasi risiko
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Komunikasi Massa adalah (ringkasan dari) komunikasi melalui media massa (communicating with media), atau komunikasi kepada banyak orang (massa) dengan menggunakan sarana media. Media massa sendiri ringkasan dari media atau sarana komunikasi massa
Bittner: Mass communication is messages communicated through a mass medium to a large number of people.
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DASAR-DASAR KOMUNIKASIDASAR-DASAR KOMUNIKASI
KOMUNIKATOR PESAN + MEDIA KOMUNIKAN
PENJAJAGAN DAN UMPAN BALIK
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Yang nomor berapa yang paling efektif dalam melakukan komunikasi ?
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2 3
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1. Jika anda melihat situasi kegiatan di bawah ini apa yang Anda rasakan?2. Dan apa yang anda akan lakukan agar mereka mau mendengar ? 3. Apakah anda menghentikan dulu komunikasi ?4. Atau anda akan tetap terus melalukan komuniasi ini anda selesai?
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KOMUNIKASI YANG EFEKTIF ATAU BUKAN ??......
1. Seoarang anak menangis di malam hari, ibunya tetap tidur, tapi tetangganya terbangun
Bukan komunikasi efektif, karena yang dituju adalah ibunya dan ibunya tetap tidur
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2. Seorang anak menangis di malam hari. Ibunya mendengar tangisan itu, lalu bagun dan menghampirinya.
Efektif karena seluruh komponen komunikasi dan tujuan yang diinginkan tercapai
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HAMBATAN KOMUNIKASI EFEKTIF1. Bahasa2. Lingkungan yang bising3. Merendahkan4. Kurang perhatian5. Ketidakmampuan6. TopiK pembicaraan7. Jarak8. Terlalu banyak pertanyaan9. Orang ketiga10. waktu
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RISIKO• Kemungkinan akan terjadi suatu yg berbahaya
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RISIKO
(Gempa bumi, Tsunami)
(penyakit akibat rokok, kecelakaan,dll)
(Banjir, tanah longsor, )
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KEGIATAN KOMUNIKASI RISIKO
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Risk communicationRisk communications should be a multi-level and multi-faceted process
which aims to help stakeholders define risks, identify hazards, assess vulnerabilities and promote community resilience, thereby promoting
the capacity to cope with an unfolding public health emergency.
An essential part of risk communication is the dissemination of information to the public about health risks and events, such as
outbreaks of disease. For any communication about risk caused by a specific event to be effective, it needs to take into account the social, religious, cultural, political and economic aspects associated with the
event, as well as the voice of the affected population. Communications of this kind promote the establishment of appropriate prevention and control action through community-based interventions at individual, family and community levels. Disseminating the information through
the appropriate channels is also important.
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APAKAH KEGIATAN KOMUNIKASI RISIKO ?
Memberikan informasi kpd masy. ttg risiko Memberikan informasi kpd masy. ttg
kebijakan2 yg diambil pemerintahMemberikan informasi kpd masy. ttg hal2 yang
dpt dilakukan atau tidak boleh dilakukan untuk melindungi mereka selama kegawatan/wabah/KLB.
Media dan cara penyampaian komunikasi risiko
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PENGALAMAN KOMUNIKASI RISIKO DI KOREA
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II. Komunikasi Risiko• Proses pertukaran informasi
secara terus-menerus, • Langsung dan tidak langsung
dengan • Pemberitaan yang benar dan
bertanggung jawab • Terbuka dan interaktif atau
berulang di antara individu, kelompok atau lembaga.
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merupakan bagian dari rangkaian proses meminimalkan risiko
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PROSES KOMUNIKASI RISIKO
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Bahaya akibat risiko dpt di
kurangi/ dihilangkan
Sebelumkejadian
Selama kejadian
Pasca kejadian
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KOMUNIKASI KRISIS
• proses penyampaian informasi ke pemangku kebijakan dan
masyarakat saat terjadi bencana
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TUJUAN
1. Menciptakan kepercayaan masyarakat2. Akurat data yang disampaikan pada waktu yang tepat3. Transparan, jujur dan objektif4. Sesuai dengan kondisi setempat5. Berkesinambungan/.terus-menerus.6. Menciptakan ketenangan namun tidak meninggalkan
upaya kewaspadaan dan tanggap.
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Startegi Komunikasi dalam Situasi Krisis
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Komunikasi krisis yang buruk
campur aduk pesan dari banyak ahli informasi yang diberikan tidak relevan rekomendasi yang susah untuk dilaksanakan mitos dan rumor yang tidak dapat dijelaskan juru bicara yang tidak melakukan persiapan
dan tidak efektif
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TIP BERKOMUNIKASI DENGAN MEDIA / PERS
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Penyebar-luasan Informasi1. Siapkan SOP Komunikasi 2. Pesan2 kunci (key messages) untuk
disampaikan secara terus menerus3. Siapkan berita perkembangan kasus
(press release) secara rutin (harian)4. Tunjuk juru bicara 5. Gunakan saluran dan sarana yang
tepat; manfaatkan mekanisme yang sudah ada dengan kreatif
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6. Sediakan hotline untuk masyarakat7. Tunjuk konsultan/tenaga ahli ahli
komunikasi untuk membantu8. Pastikan kegiatan komunikai risiko
merupakan bagian integral dari kegiatan Tim Pengendalian
9. Perkuat hubungan dg media massa dan pihak terkait lain sejak sebelum terjadi wabah
10.Lakukan monitoring dan evaluasi
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Potential media communication outlets
•news releases;•news briefings and conferences (in person and by telephone);•interviews on television or radio news programmes;•interviews on radio or television talk shows;•call-in programmes (radio or television);•interviews in weekly or monthly journals and magazines;•interviews in trade or professional publications;•briefings for editorial boards of news organizations;•web sites including the agencies public site as well as dedicated sites for specific users or events;
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•public address systems;•public service announcements;•telephone hotlines and toll-free numbers;•email;•faxes;•short wave radio;•paid advertisements;•flyers, brochures and circulars; •presentations for local community organizations, service clubs, religious organizations and voluntary organizations;•participation in already-planned community events;
Con’t
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•billboards;•direct mailings;•displays and exhibits;•CDs;•audio tapes;•information centres;•text messages on mobile telephones;•mobile and cell phone voice mail;•pagers;•newsletters; and•folk and traditional media (for example, storytelling).
Con’t
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Press conference
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News release…?
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What is a news release?A news release tells reporters the basic who, what, when, where, why and how of an event.Most importantly, a news release should quickly convey the vital information.
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How are news releases prepared?
News releases generally follow a standard format designed to quickly give the reporter all the information they need. The Inverted pyramid style of writing should be followed in which the most important and essential information appears first followed by supporting information. Sometimes this is referred to as Bottom line up front (BLUF) because reporters are often extremely busy and may not have time to read the entire release.
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In addition to answering or addressing the basic questions, the release should also expressconcern, provide guidance (if appropriate), and give details about how further informationwill be disseminated.If possible, the release should also give telephone numbers or contactsfor more information or assistance. If possible and appropriate, the release should include direct quotes from the agency leader.
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Essential elements of a news release
The first paragraph is designed to capture the interest of the reporter and should contain the most important information of the release remembering to:
•keep it very short;•limit paragraph to 1to 3 sentences at most;•use plain language; and•avoid using acronyms and jargon.
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The length of the entire news release must in fact be kept short (1-2 pages double-spaced). Quotations should be used whenever possible to add a Human side to the story, and should:
•support statements made in the first lead paragraph;•be from a significant person;•add information; and•be included within the first three or four paragraphs.
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Contents of a news release
• Insert headline.• Insert the key messages to the public.• Insert 2–3 sentences describing the current situation.• Insert quote from the lead spokesperson or agency head demonstrating leadership and concern.• List actions currently being taken.• List actions that will be taken next.• List information on possible reactions of the public and on ways the public can help.• List contact information, ways to get more information from the agency, links to other organizations and other resources.
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Sample of release on media
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TERIMA KASIH
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PETUNJUK DISKUSI KELOMPOK
• Kelas di bagi menjadi 3 kelompok• Pilihlah tiap kelompok :
- Ketua- Penyaji
• Presentasikan tiap kelompok• Tiap kelompok memberikan
masukan/koreksi/pertanyaan kepada kelompok penyaji
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Dalam Komunikasi Risiko untukPenanggulangan Bencana Tanah Longsordibagi menjadi 3 tahap, yaitu :
1. Pra Bencana2. Saat / Krisis Bencana3. Pasca BencanaNO JENIS
KEGIATANTUJUAN SASARAN PELAKSANA PERAN SEKTOR
LAIN
Pra becana1.Sosialisasi Risiko bencana
Meningkatkan pengetahuan bencana
Masyakarat umum
Pemerintah Swasta : CSRK/L : sesuai tupoksiOrmas/LSM : dukungan material dan non materil
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NO JENISKEGIATAN
TUJUAN SASARAN PELAKSANA PERAN SEKTOR LAIN
Pasca becana1.Sosialisasi Risiko pasca bencana
Meningkatkan pengetahuan bencana
Masyakarat umum
Pemerintah Swasta : CSRK/L : sesuai tupoksiOrmas/LSM : dukungan material dan non materil
NO JENISKEGIATAN
TUJUAN SASARAN PELAKSANA PERAN SEKTOR LAIN
Saat / Krisi bencana1.Jumpa pers Mennjelaskan
kondisi yang benar, klarifikasi
-Pers-Masyakarat umum
Pemerintah Swasta : CSRK/L : sesuai tupoksiOrmas/LSM : dukungan material dan non materil