presentation agile martine heemskerk
TRANSCRIPT
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The Value of Agile Methods in Designing for Behavioural ChangeA Case Study.
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
About us
Dirk Ploos van Amstel
Sander Hermsen Reint Jan Renes
Martine Heemskerk
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
Question!
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
Question!
date09/06/09
subject name subject / title, max. 2 lines
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
Question!
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
Why?
(1) Agile applicable when designing for behavioural change?
(2) Theory-based tools valuable for an Agile design process?
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
What – Case Study Schiphol
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
What – Scream method
© Van Hout & Gootjes, 2015
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
What – The Behavioural Lenses
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
How – Measure
• Overt Participatory observation
• Field notes & Diary
• Semi-structured Interviews
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
Outcome
Agile design methods are suitable for designing for behavioural change and theory-based tools are valuable for the Agile design proces.
However, there are important preconditions..
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
(1) Is an Agile method applicable when designing for behavioural change?
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
(2) Are tools like The Behavioural Lenses valuable for informing an Agile design process?
How applied?
Ground design in theory
Categorize & interpret results
Evaluate conceptsBrainstormGenerating hypotheses & research design
Study and apply underlying theory
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
(2) Are tools like The Behavioural Lenses valuable for informing an Agile design process?
Direct vs Indirect application
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
(2) Are tools like The Behavioural Lenses valuable for informing an Agile design process?
When applied?
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
(2) Are tools like The Behavioural Lenses valuable for informing an Agile design process?
Complications
Target group and behaviour defined too late and indirectly
Learning curve too steep
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Research Group Cross-Media Communication in the Public Domainwww.publab.hu.nl
Recommendations
• Exploratory pre-sprint with experts• Researchers on the Scrum team• Adapt or rewrite user stories to make target behaviour
an explicit goal of the sprint• Before sprint one, train users to use methods such as
the Behavioural Lenses