presentation by syed sajjad muhiyuddin

7/29/2019 Presentation by Syed Sajjad Muhiyuddin

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3G & PakistanSyed Sajjad Muhiyuddin


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Agenda Introduction Part-1

3G Time Line 3G Spectrum Considerations 3G World Wide 3G Facts and Figures 3G Case Study 3G and Beyond

Part-2 Cellular Market in Pakistan Internet & Pakistan Applications WiMAX Vs 3G

Conclusion


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Introduction In this brief presentation we will go over the rationale oftaking Pakistan into exciting age of 3G (W-CDMA)

We will talk about the 3G spectrum

We will go over the 3G (W-CDMA) presence in the world,current cellular market of Pakistan and talk about the best

way to move forward.


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PART-13G-WCDMA


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3G TimeLine

1st

Generation

Analog

GSM + VAS

GSM + GPRS

GSM + EDGE

3rd Generation

4th GenerationLTE?

FUTURE

Paktel Launches AMPS 1990

Mobilink Operations Started in 1994

2004/5 launch of GPRS/EDGE

?

?

1983 First Commercial AMPS Network

in USA

First GSM network was launched in 1991

by Radiolinja in Finland

2000 First commercial GPRS network

launched.

2003 first EDGE deployment

Testing Started, Deployment 2009?

2nd Generation

Digital

PAKISTAN WORLD

2001/2 start of W-CDMA commercial

networks
http://en.wikipedia.org/wiki/Radiolinjahttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Radiolinja


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3G Spectrum ConsiderationsTechnique of two users talking to each other on two separate frequencies is called

Frequency Division Duplex, or FDD. W-CDMA is an FDD technique (i.e., it requires

paired spectrum)


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3G Spectrum Considerations Technically, an operator could run a 3G network on just 5MHz of paired spectrum(2x5MHz).This would however severely limit the range, scope and quality of services thatcould be provided and would have serious implications on the viability of any investmentin a 3G system. Hierarchical network design would not be possible as only one carrier would be available per

cell. Data rates of 384 Kpbs would be achievable (2 Mbps data would only be able to support one

user per cell in an indoor environment without soft handover). 10 MHz of paired spectrum (2 x 10 MHz) would be somewhat more workable but capability

to support high speed multimedia services would still be limited. In an ideal scenario, 20 MHz of paired spectrum would provide maximum flexibility and

efficiency in network design as multi-layer hierarchical network could be deployedproviding the ability to segregate high speed data from low speed data and voice servicesthus improving system efficiency.

UMTS forum has also recommended that the minimum spectrum requirement per

operator is 15 MHz of paired spectrum plus 5 MHz of unpaired spectrum (i.e. 2 x 15

MHz + 5 MHz)


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3G Spectrum

UK ExampleLicense Name Frequencies Winner

License A (reserved for a new

entrant to the industry)

2x15 MHz paired spectrum plus 5 MHz unpaired

spectrum

Hutchison

3G

License B 2x15 MHz paired spectrum Vodafone

License C2x10 MHz paired spectrum plus 5 MHz unpaired

spectrum BT

License D


spectrum One2One

License E


spectrum Orange


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3G World Wide

0

20

40

60

80

100

120

Europe APAC ME & Africa Americas

3G Operators (HSPA)

0

50

100

150

200

250

Millions

2005 2006 2007 2008

Years

3G Subscribers

Subscribers

Total 211 3G/W-CDMA Operators185 HSPA

23 3G3 MVNOs


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3G Facts & Figures 211 commercial WCDMA operators in 91 countries WCDMA technology in use by over 72% of 293 commercial 3G operators

Over 200 million WCDMA subscribers

80 million WCDMA subscriptions added in 2007 i.e. over 81% growth

220 HSDPA operator commitments in 92 countries; 185 operators launched

185 of 211 commercial WCDMA operators launched HSDPA (87.6% = 7 out of 8) 80 HSDPA operators commercially launched during 2007; annual growth of 80%

Over 62% of commercial HSDPA operators support 3.6 Mbps peak or higher

Over 20% of commercial HSDPA operators support 7.2 Mbps peak or higher

34 HSUPA operators commercially launched in 26 countries

Over 1.1 billion GSM & WCDMA-HSDPA subscribers in HSDPA-enabled networks

Over 800 WCDMA terminal devices launched in the market (October 2007)

403 HSDPA devices launched in the market by 80 suppliers (October 2007)


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3G Case Study----North America

2Q06 3Q061Q06 4Q06 1Q07

Data ARPU

Increase in data revenues more thanoffset the loss in voice ARPU

Accelerating data growth

- Sequential data ARPU increase of $.69- Data revenue up 67% year over year and now

makes up over 16% of total service revenue

More than 33M active data users

$5.22$5.77

$6.32

$7.19$7.88

51%

versus1Q06

T-MobileSprintAT&T

51% 29%57% 47%Yr/YR

Growth

$8.73$7.88

$7.50$7.63

Verizon


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3G & Beyond 3G Mature Technology

Deployed all over the world Field results available across the globe Customer base continuously increasing Available interoperability results

Femto Cell Addressing needs of fixed mobile convergence market, 3G HBS enables mobile operators to provide

coverage in customer's homes and offer mobile voice, video, and data services. It connects to end user'sDSL or cable modem and securely routes voice and data traffic to and from mobile operator's network viaexisting broadband link. It allows operators to offer converged services that work with any existing and

future 3G handset.

ABI Research predicts that Femto cell deployments will reach 19 million per annum by 2011.

4G 3GPP LTE (Long Term Evolution) is the name given to a project within the Third Generation Partnership Project

to improve the UMTS mobile phone standard to cope with future requirements. Goals include improving

efficiency, lowering costs, improving services, making use of new spectrum opportunities, and better integrationwith other open standards.

Peak download rates of 326.4 Mbit/s

Peak upload rates of 86.4 Mbit/s for every 20 MHz of spectrum.

At least 200 active users in every 5 MHz cell. (i.e., 200 active data clients)
http://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/3GPP


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Part-2Pakistan Cellular Market


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Pakistan Cellular Market Operators

Mobilink (GSM, GPRS/EDGE)

Ufone (GSM, GPRS)

Telenor (GSM, GPRS/EDGE) Warid (GSM, GPRS)

CM Pak (GSM, GPRS)

Instaphone (D-AMPS)

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

Subscribers

Subscribers 31,000,000 16,800,000 16,000,000 13,500,000 2,145,300 320,000

Mobilink Ufone Telenor Warid Paktel Insta

Source = www.pta.gov.pk


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Pakistan Cellular Market Subscribers Voice

Voice is still the dominating servicesused by over-whelming majority ofthe customers

Data Data services are still in their infancy

and require development of newapplications keeping in mind thelocal variables.

From 2005 to 2008 .8 million datasubscribers

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

Data Voice

Voice and Data Subscribers

MobilinkUfone

Telenor

Warid

CM-Pak

Instaphone


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Pakistan Cellular Market Data Services Provided SMS

MMS

Mobile TV GPRS/EDGE Modem (PCMCIA Cards or Phone)

PORTAL ???
http://images.google.com.pk/imgres?imgurl=http://gizmodo.com/images/2006/06/sony-ericsson-gc86-edge-pc-card.jpg&imgrefurl=http://gizmodo.com/gadgets/wireless/sony-ericsson-gc86-edge-card-178991.php&h=204&w=200&sz=7&hl=en&start=1&tbnid=XNMfT3DGeypJcM:&tbnh=105&tbnw=103&prev=/images%3Fq%3Dedge%2Bcard%26gbv%3D2%26hl%3Den


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Internet Users

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

Subscribers

Years

DSL Subscribers

2005

2006

2007

2008

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Users Subscribers

2000

2001

2002

2003

2004

2005

2006

2007

2008

Users are those accessing the Internet from school, university, cybercafes, and work accounts as well as individual household orbusiness accounts.

Subscribers are the number of individual paid internet accessaccounts, eg a work account is just one subscription but can havemany users within that one subscription.

DSL/Broadband subscription has seentremendous growth in 2006 and 2007.

Availability of services related to cost was keyfactor in growth of DSL subscription.

BuddeComm based on ITU data


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Applications 3G Killer Application Most people have their own view what the 3G Killer Application(s) will be.

Some say that there will not be a single application, but a palette ofservices. Most likely there will not be only a single application that

becomes very popular and at the same time makes a lot of money to theoperator. Email, voice(!), messaging, music/video streaming are popularbets for money making applications. If you look any reports about 3Gservices, m-commerce and location based services are predicted tobecome very popular.

Old phrase is "The easiest way to predict the future is to invent it"will apply here. Operators and application providers have anopportunity to create their own killer applications.


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Applications Fun: WWW, video, post card, snapshots, text, picture and multimediamessaging, datacast, personalization applications (ring tone, screensaver, desk top), jukebox, virtual companion / pet.

Work: Rich call with image and data stream, IP telephony, B2B

ordering and logistics, information exchange, personal informationmanager, dairy, scheduler, note pad, 2-way video conferencing,directory services, travel assistance, work group, telepresence, FTP,instant voicemail, color fax.

Media: Push newspaper and magazines, advertising, classified.

Shopping: E-commerce, e-cash, e-wallet, credit card, telebanking,automatic transaction, auction, micro-billing shopping.


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Applications Entertainment: News, stock market, sports, games,lottery, music, video, concerts.

Education: Online libraries, search engines, remote attendance,field research, e-learning.

Peace of Mind: Remote surveillance, location tracking,emergency use.

Health: Telemedicine, remote diagnose and health monitoring.

Travel: location sensitive information and guidance, e-tour,location awareness, time tables, e-ticketing.


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3G vs WiMAX3G(W-CDMA) Proven technology with millions of

subscribers.

Proven & Working interoperability

Field results available

Most tier 1 vendors are hardwaresuppliers

Major operators worldwide haveadopted this as technology ofchoice.

WiMAX

Upcoming Technology with limiteddeployment

Interoperability Issues

Certification Issues

Lab vs Field results Most hardware suppliers are tier 2

Pakistan as tested


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Conclusion Spectrum Consideration Need to make a careful decision

What is the right time for technology

Intelligent Users will be attracted by IntelligentApplications

presentation by syed sajjad muhiyuddin

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