PowerPoint

Culture SecMembers: Ayano Naito / Chiaki Yamaguchi / Yuki KarasawaMisaki Abe / Yoshitaro Motoi

1

Self - IntroductionAyano

Yuuki

Misaki

Chiaki

Yoshi

Connection between TOURISM and CULTUREThe meaning of CULTURE the characteristics and knowledge of a particular group of people, defined by everything from..

Connection between TOURISM and CULTURELanguage

Religion

Connection between TOURISM and CULTUREMusic

Art

Connection between TOURISM and CULTUREWe thinkCulture

Unique and Different points for people

Connection between TOURISM and CULTUREWe think

CULTURE

Connection between TOURISM and CULTUREWe think

TOURISM

Connection between TOURISM and CULTUREWe think

Tourism + Culture

Various opportunities to get benefits

Connection between TOURISM and CULTUREContentsNo.1: Festival

No.2: Souvenir

No.3: Food

No.1 Festival

Features of the Japanese FestivalVarious Types ex) Act of God system Manners and customs system Event system Meaning

Originally

The purpose of the festival is to respect Gods

changed graduallyRecently The festivals focus on how enjoyable they are

Nebuta Festival

One of the biggest festival in Japan

Powerful performances Carrying a big festival car Dancing around there

Sapporo Snow FestivalCollaboration with the Philippines

Sapporo Snow FestivalCollaboration with the Philippines

Various attraction ex) Snow raft Tube slider

Features of the Filipino FestivalVarious Types

Meaning

Then

Which Filipino festival does fit with Japanese preference?

Masskara FestivalOne of the most famous Fiesta

Mask of the smile

Bamboo DanceEthnic dance of Philippines

Often performed, when you celebrates someone

Summary & SuggestionJapanese find fun with respected tradition.We love extraordinary and special thing.

Make a homepage for foreigner.Promote entertaining festival with cultural and traditional custom.

ex) stalls, fireworks, yukata

SouvenirNo.2

What is Phillipins souvenir?

Dry fruits

Recomend souvenir

Coconut oilPineapple piePUTO SEKO

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SuggestionMaking souvenir shopsMaking corner collection of souvenirs at the supermaket

FoodNo.3

Food is important For tourism

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Philippine food is little image in Japan

Research on Philippine food for Japanese to improve the image of Philippine food

Whats Philippine foods?

What attractiveness do they have for Japanese?

History

Caldereta Pancit Canton JollibeeThe interesting dish with which various national food culture mixed

NICE MIX!

Main ingredients and seasoning

RiceIt's easy to be fond of JapaneseBooLechonbaboy

Tropical country surrounded by the sea

SeafooddanpaTropicalFruitfresh and inexpensive

Black tiger

Japan P1,500

Philippine P400Mango

Japan P1,500

Philippine P100

Multinational

Friendly for Japanese

Fresh & Low costElements that attract tourists???

Key word of the food Japanese like

riceSoup stockseafoodfruit

About of foodFavorite principal food Top10 1 Rice (rice) 2 hand-rolled sushi (rice) 3 seasoned steamed rice with vegetables and meat (rice , soup stock) 4 Chinese noodles (soup stock) 5 rice-ball (rice) 6 sushi rice with a variety of vegetables (rice) 7 curry and rice (rice , soup stock) 8 noodles (soup stock) 9 soba (soup stock) 10 fried rice (rice)

Favorite principal food Top10 1 crab 2 shrimp 3 tuna 4 saury 5 squid 6 eel 7 scallop 8 short-necked clam 9 spicy fish eggs 10 oysters (oysters)Favorite principal food Top10 1 Rice (rice) 2 hand-rolled sushi (rice) 3 seasoned steamed rice with vegetables and meat (rice , soup stock) 4 Chinese noodles (soup stock) 5 rice-ball (rice) 6 sushi rice with a variety of vegetables (rice) 7 curry and rice (rice , soup stock) 8 noodles (soup stock) 9 soba (soup stock) 10 fried rice (rice)

Favorite principal food Top10 1 Rice (rice) 2 hand-rolled sushi (rice) 3 seasoned steamed rice with vegetables and meat (rice , soup stock) 4 Chinese noodles (soup stock) 5 rice-ball (rice) 6 sushi rice with a variety of vegetables (rice) 7 curry and rice (rice , soup stock) 8 noodles (soup stock) 9 soba (soup stock) 10 fried rice (rice)

Umami

Sweetness,Saltiness,Sourness,Bitterness

5 taste

Principal food of PhilippinericeUmami seasoningPatisu,gisaSeafaring countryFresh Seafood

Philippine food including these elements is liked by Japanese in particular.

Caldereta

Red Umami ingredientsBeefSaltVinegarOilGarlicRed onionpotatoesCarrotTomato sauseCan liver Worcestershire sauceGreen bell pepperCheeseChicharon camiling

Many glutamic acid

FriendlyNew taste

Make attactive dish for Japanese

AdoboUmamipork, chicken or seafood +coconut milk ,

Japanese tastesoy sauce , vinegar

Similar japanese foodsimmered pork buta no kakuni

Become popular

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Tinola ManokUmamichicken , patisu

Japanese tasteginger-soup

Kindly

Theme park of fruit TAKANOAbout of fruit

TROPICAL FRUITS

Philippine mangoMango shaved ice of Taiwan

Halo Halo

Coconut

Nutritious foodJapanese are health-cousciousattractive for JapaneseSUPER FOOD!!!!

Coconut juice coconut milk juice coconut oilRemarkable coconut food

Summary SuggestionElement of Philippine food which Japanese likericeUmamiseafoodfruit

In particular, we recommend these foods to Japan.

More PR More JAPANESE

ConclusionNo.

Suggestion from Culture SecFestivalMake a homepage for foreigner.

Promote entertaining festival with cultural and traditional custom.

SouvenirMake souvenir shops

Make corner collection of souvenirs at the supermarket

FoodPromote Philippine foods Japanese like.

Make some impressions of Philippine foods

Thank You For your attention!!

Yuki Fujiwara, Erika Mishina, Shiori Tano, Takumi Igari, Shohei NIimuraTourism sec.

Do you know how many Japanese tourist visit Philippines?

Top 3 of Japanese tourists go abroad in ASEAN.1st 2nd 3rd ThailandRepublic of SingaporeVietnam6thPhilippinesJapan association of travel 2015

Why?We took a survey for Japanese

Q.Do you know that province in phillipines?

Manila

Bohol

Cebu

Bolacay

ResultAlmost all Japanese people not know about Bohol and boracay

CebuManilaBolacayBohol78.7%88.1%3.4%6.8%

2015/9/23We went to Bohol and Boracay and expeience a lot of thing!!!

CHUO UNIVERSITY58

BORACAY

GOOD POINTSA lot of restaurant Marine SportsGround sports SafetyNot so much expensive priceCHUO UNIVERSITY59

A lot of restaurant

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Marine Sports

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Ground SportsBuggy ,Go-kart etcCHUO UNIVERSITY62

CHUO UNIVERSITY63Safety anytime

NoonNight

BAD POINTS

Too many Barkers

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We want to sayJapanese like BORAKAY certainly!!

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GOOD POINTS A lot of restaurant Marine SportsGround sports SafetyNot so much expensive priceCHUO UNIVERSITY66

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ecotourismbohol

Bee Farm

Hinagdanan Cave

Calamay

Masarap!

Mangrove

Black Smith Shop

Firefly Watching

Dolphin watching

Rice Museum

Good pointsTo communicate with local peopleTo contribute on local economyTo be able to experience local cultureBanner

Bad points

Carrying capacityUnderstanding from local peopleSustainabilityfew information

2015/9/23Suggestion

Suggestion 1The results I searched guidebook on AmazonPhilippines 82hitsThailand 781hitsBali 176hitsVietnam 131hitsCambodia 61hitsOnly 4

Suggestion 1The results I searched guidebook on AmazonPhilippines 82hitsThailand 781hitsBali 176hitsVietnam 131hitsCambodia 61hitsLets increase travelers guidebooks!

Suggestion 1 New guide bookco-trip)

aruco

2015/9/23Prepare Tourist information Center near the airport!

Suggestion 2

2015/9/23Tagbilaran and Caticlan airport have no infomation center

Tourist can be confused

Actual States

2015/9/23Tour receptioninfo about pricetake safe transportationInfo Center

ReasureTourist

2015/9/23Tour receptionInfo about pricetake safetransportation

Info Center

ReasureTourist

2015/9/23If you arrvied at aiport in bohol andyou have noplan

There are no Information centerCHUO UNIVERSITY87If you try to use map

2015/9/23Bohol has many tourist spots

Too many spots.how can i go

2015/9/23If there are info Center at airport

Info. center can show and prepare tours!

2015/9/23Tour reception

info. aboutpriceInfo Center

ReasureTourist

take safe transportation

2015/9/23Tourist worry about transportation

Is that safe?How much the fare?

2015/9/23Info. center coorperate with transpotationInformation centerTransportation

Give a job

Safetransportation

Tourists don't worryabout transportation

2015/9/23Tour reception

Info. aboutpriceInfo Center

ReasureTourist

take safe transportation

2015/9/23There are a lot of prices at the some abilityat Bolacay

P 1400P 800P 2000P 1000P 1700

ConfuseHow much isFair Price ?

2015/9/23

P 1400P 800P 2000P 1000P 1700

ConfuseHow much isFair Price ?

Fair Price is P1100

2015/9/23

P 1400P 800P 2000P 1000P 1700

Fair Price is P1100

BadGood

Excellent!

2015/9/23Tour receptionInfo about pricetake safe transportationsInfo Center

ReasureTourist

Thank you for your attention!

CHUO UNIVERSITY98