presentation : mobile dev. tech. talk by boonyanit mathayomchan, ph.d
DESCRIPTION
Presentation ของ ดร.บุญนิตย์ มัธยมจันทร์ ในงานสัมมนา Mobile Dev. Tech. Talk วันที่ 9 กุมภาพันธ์ 2554TRANSCRIPT
iOS Experience Sharing : การพัฒนาซอฟต์แวร์บน IPHONE, IPAD
Boonyanit Mathayomchan, Ph.D.
Mahidol University International [email protected]
Monday, February 28, 2011
Apple Inc.
Monday, February 28, 2011
Apple as a company
Monday, February 28, 2011
The Most Valuable Global Brands 2010
Apple is #3
Monday, February 28, 2011
Apple Inc. (AAPL)
Monday, February 28, 2011
Feb 5, 2011
Monday, February 28, 2011
Today !
Monday, February 28, 2011
consumer electronic products
Apple Inc.
iPod 2001 iPhone 2007 iPad 2010
14.79 millions73.6 millions297 millions
Monday, February 28, 2011
Monday, February 28, 2011
Monday, February 28, 2011
Apps = Application
Monday, February 28, 2011
Why App Store is so successful ?
Controlled Ecosystem
Easy Installation
Centralized Payment
Quality Driven Env
Monday, February 28, 2011
Controlled Ecosystem
Apple controls what can be sold on App Store
Value
Programming API
User Interaction
Usability
Monday, February 28, 2011
Easy Installation
Monday, February 28, 2011
Centralized Payment
Customers pay Apple
Apple pays developers (70% of the price)
Monday, February 28, 2011
Quality Driven Env
Monday, February 28, 2011
SAME RULES
SAME CUSTOMERS
Monday, February 28, 2011
Opportunities for Thai Developers
Low Entry Cost
Reachable Goal
Targetable Market
Monday, February 28, 2011
Low Entry Cost
Mac Computer 28,000
Monday, February 28, 2011
Low Entry Cost
iPhone or iPad 22,250
Monday, February 28, 2011
Low Entry Cost
iOS Developer Program 2990
Monday, February 28, 2011
Low Entry Cost
Mac Computer 28,000
Apple Developer Program 2,990
iPhone or iPad 22,250
53,240
Monday, February 28, 2011
Reachable Goal
- most apps are small
- deliverable by a small team
- integrate with existing services
Monday, February 28, 2011
App category
BooksBusinessEducationEntertainmentFinanceGamesHealthcare & FitnessLifestyleMedical
MusicNavigationNewsPhotographyProductivityReferenceSocial NetworkingSportsTravelUtilitiesWeather
Targetable Market
Monday, February 28, 2011
Getting the Tools.Xcode is a set of tools
When you download Xcode, you will get many programs, also iPhone SDK
The main program we will use are:
Xcode Interface Builder iPhone Simulator
Monday, February 28, 2011
How to obtain Xcode ?
BecomeRegistered
iPhoneDeveloper
(free)
DownloadXcode(free)
Install
Go to http://developer.apple.com/iphone/
Monday, February 28, 2011
Monday, February 28, 2011
Let’s Make Hello World in 60 seconds
Monday, February 28, 2011
How we are going to use these tools?
Monday, February 28, 2011
The main question is..
What to develop ?
Monday, February 28, 2011
GAMES Applications
Monday, February 28, 2011
GAMES
Applications
GAMES
Hardcore Games !
Casual Games !
Monday, February 28, 2011
ApplicationsHardcore Games !
Casual Games !
Monday, February 28, 2011
Monday, February 28, 2011
Language: UnrealScript (like c/c++)
Free for non-commercial.
For commercial : $99 & 25% > $5000
PC
Monday, February 28, 2011
Monday, February 28, 2011
Language: JavaScript / C#
For commercial : $400 - $3000 (pro)
PC or Mac
Monday, February 28, 2011
Monday, February 28, 2011
Language: lua
For commercial : $200 / year
Mac only
Monday, February 28, 2011
FREELet’s see a demo..
Mac only
Monday, February 28, 2011
ApplicationsHardcore Games !
Casual Games !
$99 $400
$200 $0
Monday, February 28, 2011
ApplicationsObjective-C
Monday, February 28, 2011
Monday, February 28, 2011
Good place to start
developer.apple.com/iphone
Monday, February 28, 2011
Good place to read
cocoadevcentral.com
Monday, February 28, 2011
Good place to askstackoverflow.com
Monday, February 28, 2011
Strategies !!!
(1) Sell Apps
(2) Sell Ads
Monday, February 28, 2011
Question ?
Monday, February 28, 2011
Creativity
Originality
Quality
Productivity
Marketing TechniqueMonday, February 28, 2011
Thank You
Monday, February 28, 2011