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Panasonic Electric Works Information Systems Co., Ltd. All Rights Reserved, Copyright© Panasonic Electric Works Information Systems Co.,Ltd.2011 Presentation of Finances Presentation of Finances Fiscal Year Ended March 31, 2011 April 26, 2011 Code No:4283 Panasonic Electric Works Information Systems Co., Ltd. Kazuhiro Kazuhiro Maegawa Maegawa , President , President Hiroyuki Hiroyuki Maruoka Maruoka , Director and Account Manager , Director and Account Manager

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Page 1: Presentation of Finances · •Outsourcing service •Solution proposal •Consulting •Package software development and sales •Sales of computers, servers, and communications

Panasonic Electric Works Information Systems Co., Ltd. All Rights Reserved, Copyright© Panasonic Electric Works Information Systems Co.,Ltd.2011

Presentation of Finances Presentation of Finances Fiscal Year Ended March 31, 2011

April 26, 2011

Code No:4283

Panasonic Electric Works Information Systems Co., Ltd.

Kazuhiro Kazuhiro MaegawaMaegawa, President, President

Hiroyuki Hiroyuki MaruokaMaruoka, Director and Account Manager, Director and Account Manager

Page 2: Presentation of Finances · •Outsourcing service •Solution proposal •Consulting •Package software development and sales •Sales of computers, servers, and communications

Panasonic Electric Works Information Systems Co., Ltd.

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(¥ Million) FY2009 FY2010Percentage of

sales

Year on

year

Net sales 36,650 34,221 ---- 93.4%

Operating

Income4,371 4,205 12.3% 96.2%

Ordinary

Income4,400 4,269 12.5% 92.9%

Net income 2,562 2,581 7.5% 100.7%

Performance of Fiscal Year Ended March 31, 2011

Consolidated

36,65034,221

4,371 4,205

11.9%

Net sales

Operating

income

FY2009

Net sales

FY2010

Operating

income

12.3%

Page 3: Presentation of Finances · •Outsourcing service •Solution proposal •Consulting •Package software development and sales •Sales of computers, servers, and communications

Panasonic Electric Works Information Systems Co., Ltd.

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Trends in Net Sales, Operating Income, and Operating Margin

(Operating Income: ¥100 Million)(Net Sales: ¥100 Million)

FY2009 FY2010FY2008FY2006 FY20070

100

200

300

400

500

0

20

40

60

80

100

ConsolidatedNet Sales Operating

Income

Operating

Margin

12.4%12.5% 12.5% 12.3%

373

402

50.146.3

48.743.7

390366

11.9%

360(Planned)

342

42.0

44.0(Planned)

12.2%((((Planned))))

Achieved 12.3% of operating margin despite decline in net sales due to the fall in service prices and the postponement of some expected orders caused by the reorganization of the Panasonic Group

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Panasonic Electric Works Information Systems Co., Ltd.

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Year on Year Quarterly Performance Trends in Net Sales

and Operating Income

Consolidated

Recovering each quarter

88.6% 93.1% 93.3% 97.8%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

0

20

40

60

80

100

120

70.6%

87.4%

107.2%121.2%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

1Q 2Q 3Q 4Q0

20

40

60

80

100

120

140

[Net Sales][Net Sales]

[Operating Income][Operating Income]

(¥ Million) (%)

(¥ Million) (%)

Year Ended

March 2010

Year Ended

March 2011

Year on Year

change

Year Ended

March 2010

Year Ended

March 2011

Year on Year

change

1Q 2Q 3Q 4Q

Page 5: Presentation of Finances · •Outsourcing service •Solution proposal •Consulting •Package software development and sales •Sales of computers, servers, and communications

Panasonic Electric Works Information Systems Co., Ltd.

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(¥ Million)

[Total]

4Q

3Q

2Q

Gross

margin

1Q

(%)

FY2007 FY2008 FY2009 FY2010FY20060

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

0.0

5.0

10.0

15.0

20.0

25.0

Quarterly Performance Trends in Net Sales & Gross Margin

Consolidated

7,961 8,226 8,277 8,727

9,944 10,891 10,150 9,577

8,6068,033 8,270 8,364

13,713 11,914 10,621 9,980

7,733

40,22539,066

37,319 36,650

19.719.7

19.419.419.319.318.818.8

8,918

Continued to improve gross margin with thorough streamlining

34,221

7,804

20.520.5

9,764

4

Page 6: Presentation of Finances · •Outsourcing service •Solution proposal •Consulting •Package software development and sales •Sales of computers, servers, and communications

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Year ended

March 2006

Year ended

March 2006

Consolidated

[System Services] (%)

FY2008 FY2009 FY20100

5,000

10,000

15,000

20,000

25,000

30,000

0.0

5.0

10.0

15.0

20.0

25.0

30.0

4Q

3Q

2Q

Gross

margin

1Q

Quarterly Performance Trends in Net Sales & Gross Margin

by Sales Category

5,861 5,940 6,030 5,963

5,867 5,855 5,916 5,809

5,838 5,890 5,882 5,575

5,953 5,977 5,959 5,697

22.622.621.521.5

20.320.320.720.7

23,51923,664 23,788 23,045

5,619

5,552

Continued fall in service prices

5,415

22,155

19.919.9

5,567

5

FY2007FY2006

(¥ Million)

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[System Solutions] (%)

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

0.0

5.0

10.0

15.0

20.0

25.0

4Q

3Q

2Q

Gross

margin

1Q

Quarterly Performance Trends in Net Sales & Gross Margin

by Sales Category

752 947 1,0391,398

1,998

2,747 2,5502,325

1,459

888 1,1911,386

3,617

3,765

2,798 1,846

24.924.9

18.018.0

15.415.4

20.220.2

18.418.4

7,827

8,349

7,580

6,957

Consolidated

1,026

1,683

Improved gross margin by streamlining development costs and winning greater

number of highly profitable projects

1,274

6,367

2,383

(¥ Million)

FY2007 FY2008 FY2009 FY2010FY2006

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[System and Communications Equipment]

Equipment]

(%)

0.0

5.0

10.0

15.0

20.0

25.0

0

2,000

4,000

6,000

8,000

10,000

4Q

3Q

2Q

Gross

margin

1Q

Quarterly Performance Trends in Net Sales & Gross Margin

by Sales Category

Consolidated

1,348 1,338 1,207 1,365

2,078 2,2871,683 1,442

1,308 1,254

1,196 1,402

4,142

2,171

1,8632,436

5,698

17.917.9

9.49.4

16.416.4

15.015.0

17.217.2

8,877

7,051

5,951

6,646

1,086

1,683

Ensured high gross margin by focusing on sales of high value added services

1,115

1,813

(¥ Million)

FY2007 FY2008 FY2009 FY2010FY2006

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Net Sales

0

100

200

300

400

(¥ 100 Million)

GeneralPanasonic Electric

Works Group

Trends in Net Sales by Customer Type

Consolidated

402402 390390 373373 366366 360360 342342

Increased weight of sales to general customers by boosting sales

in this category

277277 285285278278

124 10595

69.1% 73.0% 74.6%

30.9% 27.0% 25.4%

259259

107

70.7%

29.3%

243243

117

67.5%

32.5%104

238238

69.6%

30.4%

FY2007 FY2008 FY2009 FY2010

(Planned)

FY2006 FY2010

(Actual)

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Trends in Cost of Sales Ratio

Consolidated

Cost of Sales Ratio

* The period ended March 2005 was an irregular 4 month period.

(%)

76

80

86

78

84

82

88

74

90

09/03

2Q

08/03

4Q

08/03

2Q

07/03

4Q

06/03

4Q

06/03

2Q

07/03

2Q

05/03

4Q

04/11

4Q

04/11

2Q

11/03

2Q

10/03

4Q

10/03

2Q

09/03

4Q

11/03

4Q

Increased gross margin by means of thorough streamlining

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0

10

20

30

40

50

60

49

57

37

47

36

29 28

24

FY20081Q

FY20091Q

FY20082Q

FY20083Q

FY20084Q

FY20092Q

FY20093Q

FY20094Q

FY20101Q

FY20102Q

FY20103Q

FY20104Q

Trends in Order Backlog

Consolidated

Ensured high order backlog through inclusion of new Panasonic

Group restructuring related orders

3128

34

50

(¥ 100 Million)

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(¥ Million) FY2010 FY2011Percentage

of sales

Year on

year

Net sales 34,221 37,500 ---- 109.6%

Operating

Income4,205 4,550 12.1% 108.2%

Ordinary

Income4,269 4,600 12.3% 107.7%

Net income 2,581 2,730 7.3% 105.8%

Performance Forecast for the Year Ending March 2012

As planned in Medium-term Management Plan

Consolidated

Page 13: Presentation of Finances · •Outsourcing service •Solution proposal •Consulting •Package software development and sales •Sales of computers, servers, and communications

Panasonic Electric Works Information Systems Co., Ltd. All Rights Reserved, Copyright© Panasonic Electric Works Information Systems Co.,Ltd.2011

Presentation of FinancesFiscal Year Ended March 31, 2011

April 26, 2011

Kazuhiro Maegawa, President

Code No: 4283

Panasonic Electric Works Information Systems Co., Ltd.

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Panasonic Electric Works Information Systems Co., Ltd.

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Profile of the Company

Company name

Date of

establishment

President

Business

Paid in capital

Number of

employees

February 22, 1999

Kazuhiro Maegawa

JPY 1.04 billion (as of March 31, 2011)

677 (as of March 31, 2011, consolidated)

1) Overall integration services related to information systems

2) Computer system management and operation

3) Computer software design, development, sales, and leasing

4) Information network services and sales of related ICT products

Panasonic Electric Works Information Systems Co., Ltd.

(Abbreviation) Panasonic Electric Works IS

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Panasonic Electric Works Information Systems Co., Ltd.

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Business Model

Proposals of systems

Proposals of solutions

System services

System solutions

System operation

Solution sales

Equipment sales

and installation

Equipment sales

65%

18%

17%

•ASP service

•Network service

•Outsourcing service

•Solution proposal

•Consulting

•Package software

development and sales

•Sales of computers,

servers, and

communications

equipment

•Network and facility

construction

Customers

Panasonic Electric Works Group

Outside thePanasonic Electric Works Group

52%30%

18%

*Breakdown for FY2010*Breakdown for FY2010

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http://panasonic-denkois.co.jp/Panasonic Electric Works Information Systems Co., Ltd.

Looking Back on Year Ended March 2011Looking Back on Year Ended March 2011

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Cultivate key clientsCultivate key clients

11 Expand external salesExpand external sales

Bolster management constitutionBolster management constitution

22

33

Build infrastructure for overseas development

Approach large/mid-sized companies with IT streamlining proposals Select and focus on new/key businesses

Cultivate engineering IT fieldInitiatives to accelerate reform of IT structure

Structural reforms

Thorough rationalization

Human resource development

Nurture “quality-first” mindset

Medium-term Management Plan (2010-2012)

Medium-term Management Plan, Major Initiatives

Business reorganization

of Panasonic Group

Business reorganization

of Panasonic Group44

New Theme

Participation in network and IT infrastructure

facilitation

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Expand external salesExpand external sales

��Approach large/midApproach large/mid--sized companies with IT sized companies with IT

streamlining proposalsstreamlining proposals

��Select and focus on new key businessesSelect and focus on new key businesses

Bolster management constitutionBolster management constitution

��Combine capabilities and enhance human Combine capabilities and enhance human

resources development through reorganizationresources development through reorganization

��Thoroughly pursue further rationalizationThoroughly pursue further rationalization

��Nurture Nurture ““qualityquality--firstfirst”” mindsetmindset

Key Initiatives for Year Ended March 2011

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Year ended March 2011Year ended March 2011Year ended March 2011

Looking Back on Year Ended March 2011

Expansion of external salesExpansion of external sales Select and focus on new/key businesses

Five Key ThemesFive Key Themes

11Infrastructure optimization<Drastically reform IT infrastructure that has low

visibility to managers>

22IT operations service<Promote transition from management with ownership

to management without ownership>

33Design process reform<Support development in response to

globalization/offshoring>

44System Integration for core functions<Order/sales management, production management, accounting…>

55

Collaboration with Panasonic Electric Works<Create new added value by utilizing IT in Panasonic

Electric Works products>

[ ] indicates goals in Medium-term Management Plan FY 2012

[¥2 billion]

[¥0.5 billion]

[¥1 billion]

[¥1 billion]

■ Design solution

�Large scale projects and orders from new customers

�Start of “Nextructure”

�Full-scale implementation of PAN Manager business

�Orders for individual projects

�Implementation of template utilization

■ Infrastructure structural reform solution

■ Progress of GRANDIT (ERP package)

�Orders from 4 customers for systems for core functions

�Strong focus on Tokyo metro area

■ Acceleration of collaboration with Panasonic Electric Works�Introduction of environmental monitoring software (Nov.)

�Sales of leisure facility management system

(Delivered to 4 customers; orders from 4 customers)

[¥0.5 billion]

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Review of Year Ended March 2011

Main results of external salesMain results of external sales

Theme Main sales records

1 Infrastructure optimizationOrders from large securities, insurance and

manufacturing companies

2 IT operations service

Long-term contracts with large manufacturing and

telecommunications companies

Large-scale housing orders from Internet providers

3 Design process reformOrders from/implementing projects for large

manufacturing companies

4 System integration for core functionsManufacturing, publishing, wholesale and worker

dispatch business

5Collaboration with Panasonic Electric

Works

Environmental monitoring service for data centers

delivered to major telecommunications companies and

systems integrators

Leisure facility management systems delivered to art

museums, aquariums and theme parks

6 Others (Topics)

e-Learning system adopted by TOYOTA DIGITAL

CRUISE, INC.

Large-volume orders for thin client solutions from

government agencies

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Enhancement of Infrastructure

Optimization Business

FY 2010 3Q Measures for active expansion of infrastructure FY 2010 3Q Measures for active expansion of infrastructure

businessbusiness

October

Creation of “Cloud Technology Promotion Group” by three companies

1st phase

Introduction of new infrastructure concept “Nextructure”

November2nd phase

Made an exclusive agent agreement for the Japanese market with Egenera Inc. for “PAN Manager for Fujitsu,” server management software

December3rd phase

Expansion of external salesExpansion of external sales

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Creation of “Cloud Technology Promotion Group” by three user-oriented IT companies

■ Daiwa Institute of Research Group

Ability to apply & research new technologies

■ NS Solutions

Ability to validate technology

■ Panasonic Electric Works Information Systems

Ability to supervise operations

On-site capabilities to adapt, apply, and

combine technologies

Synergy by combining strengths of different industries

Enhancement of Infrastructure

Optimization Business

・For backbone systems・For corporations・Private cloud

・For entry systems・Public cloud

The cloud today The cloud we want Expected benefit

・Standardization・Reduced costs・Reduced burden

Creating a vision for user-driven cloud services

Technical validation that asks:

“How will it help in the workplace?”

[Released on October 5]

Expansion of external SalesExpansion of external Sales

1st phase

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Introduction of “Nextructure,” next generation information

system infrastructure solution

Offering the best cloud computing for business use

Enhancement of Infrastructure

Optimization Business

This solution is the combination of realistic IT

infrastructure structural reform processes, smart

selection of products, and technologies to utilize

these products. It was developed based on the

accumulated experience and verification gained

while overcoming issues as users.

Expansion of external salesExpansion of external sales

[Released on November 15]2nd phase

Next Next Next Next EnterpriseEnterpriseEnterpriseEnterpriseComputingComputingComputingComputing

CloudCloudCloudCloud

OnOnOnOn----premisespremisespremisespremises

OutsourcingOutsourcingOutsourcingOutsourcing

Performance

Costs

People

System

Integration

Moving to new

and combining

with old technologies

Backup

BCPInternal Control

Security

Mission

critical

Intentions

CurrentGeneralCurrentGeneralCurrentGeneralCurrentGeneralEnterpriseEnterpriseEnterpriseEnterpriseComputingComputingComputingComputing

Realistic process

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Became an exclusive agent in the Japanese market for “PAN Manager®

Software for Fujitsu”

Scope of

Application

for Egenera

Expansion of options for PAN application

Entry-level server System scaleMid-range server High-end server Cluster system

Scope of application

of PAN Manager

for Fujitsu

Enhancement of Infrastructure

Optimization Business

Positioning as the core

business in “Nextructure”[5 orders received since release][5 orders received since release]

Expansion of external salesExpansion of external sales

[Released on December 2]3rd phase

Number

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IT Operations Service Business Expansion of external salesExpansion of external sales

Location: Osaka

Floor space: About 1,000m2

�Improve operation ratio of data center

Rack price ranking – No. 3 (1/4 rack)Source: Data Center Perfect Guide 2011 Spring, IMPRESS BUSINESS MEDIA CORPORATION

�Active promotion of outsourcing business

53% of operation ratio resulted 53% of operation ratio resulted

from largefrom large--scale projectsscale projects

Partnership with data centers in Tokyo metro area

Abundant operation experience and expertise in multi-

vendor environment

Environmentally friendly urban data center

Price point that encourages adoption

�New customers in Tokyo metro area

* Provide service that meets needs of customers* Provide service that meets needs of customers

* Stronger demand for remote data center for BCP* Stronger demand for remote data center for BCP

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System Integration for Core Functions

Leverage strength of user-oriented IT company

Design &

DevelopmentDistributionSalesManufacturing

Service

&

Support

Personnel/

Payroll/AttendanceAccounting

GRANDITGRANDIT

MetaForceMetaForce

Leverage wealth of experience and expertise in the workplace,

and offer thorough, customer-oriented support from system

planning to reaping benefits of investment

Expansion of external salesExpansion of external sales

GRANDIT GRANDIT (integrated core business operation)(integrated core business operation)

MetaForceMetaForce (sales management system)(sales management system)

1 delivered and 3 in progress1 delivered and 3 in progress

8 delivered and 2 in progress8 delivered and 2 in progress

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Collaboration with

Panasonic Electric Works

Contributing to the “Comprehensive Building Solutions”

business through IT

Collaborate in new businesses leveraging out

strength in IT

Panasonic

Electric Works

Panasonic

Electric Works IS

Change to services

IT

Services that Panasonic

Electric Works Information

Systems can provide

System integration

Infrastructure development &

provision (network/servers)

System operation and maintenance

User support

Application development/evaluation

IT service planning

Hardware

Contribute to Panasonic Electric Works businesses

through new integration

ExamplesExamples FY2010FY2010

Orders & proposals:Orders & proposals:

About 30 projectsAbout 30 projects

Expansion of external salesExpansion of external sales

��Environmental monitoring Environmental monitoring --For large data centersFor large data centers

��Leisure facility management Leisure facility management --For leisure facilitiesFor leisure facilities

��Attendance management Attendance management --Link building entry/departure data with Link building entry/departure data with

attendance managementattendance management

��Facility monitoring Facility monitoring --Remote facility monitoringRemote facility monitoring

New

Integration

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Collaboration with

Panasonic Electric Works

Sales of “eneveiw,” environmental monitoring software for data centers [Dec. 2010]

[Project example 1]

Research

Analyze usage

based on data by

circuit and group

[Group comparison

of power

consumption]

[Report output]

Confirm the

current

condition

including power

and temperature

right away

[Mapping function]

[Display of measurement data &

Emergency warning]

[Emergency E-mail

alarm function]

Visual

confirmation

Gathering

Measure data

including voltage,

current, power,

power-factor,

temperature and

humidity and store

them at a server

[System architecture (example)]

Main body controller M

Integrates measuring instruments by Panasonic Electric Works witIntegrates measuring instruments by Panasonic Electric Works with centralized h centralized

information management and visualization softwareinformation management and visualization software

Data centerData center

Power consumption Power consumption

monitoring etc.monitoring etc.

Expansion of external salesExpansion of external sales

�Environmental Monitoring Solution[Delivered: 6 companies, Orders received: 3 companies][Delivered: 6 companies, Orders received: 3 companies]

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Collaboration with

Panasonic Electric Works

•• Indoor lightsIndoor lights

•• LED lightsLED lights

•• Guide displaysGuide displays

•• Monitoring camerasMonitoring cameras

•• Entrance gatesEntrance gates

•• ・・・・・・・・・・・・・・・・・・・・・・・・•• ・・・・・・・・・・・・・・・・・・・・・・・・•• Ticketing systemTicketing system

•• Business support systemsBusiness support systems

•• Server, network management Server, network management

and maintenanceand maintenance

[Proposal] To XX Art Museum[Proposal] To XX Art Museum

Panasonic Panasonic

Electric WorksElectric Works

Panasonic Panasonic

Electric Works Electric Works

Information Information

SystemsSystems

[Project example 2]

Expansion of external salesExpansion of external sales

Ticketing system for theme parks, museums, and aquariums

�Comprehensive Leisure Facility Solutions

““ComprehensiveComprehensive”” proposals for leisure facilities include proposals for leisure facilities include

ticketing and visitor management systemsticketing and visitor management systems

[Delivered: 4 companies, Orders received: 4 companies][Delivered: 4 companies, Orders received: 4 companies]

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Looking Back on Year Ended March 2011

ReductionsReductionsEnhance sales force in Tokyo metro area

ExpansionsExpansions

Repeated reductions & active expansions

Simple organization adapted tomarket environment

CRCB activities Goal (¥1.2 billion) 100% achieved

Prompt reaction with project teams

・Aggressive staff allocation to front line: 21 staff・Grow Tokyo office 1.5x・Established video conference showroom

Vitalize org. with new people

・“Nextructure” promotion proj.:

・“Thin Client” business promotion proj.:

Measures related to information system infrastructure reform

・This period: 3 headquarters (-3), 4 bus. depts. (-6)

・Previous period: 6 headquarters , 10 bus. depts.

・Acceleration of server unification: 306 servers (165%,

year on year)

・Promotion of simple applications, abolishment of 21 legacy applications

・Strengthened org. by hiring 30 new graduates, 6 people with career experience, 43 contract

workers

・Promoted strategic CDP (Transfer of 78 staff)

・Operation outsourcing cost, steadily cost reduction reviewing each Q unit

・Server integration, Host downsizing, Reduction of NW dedicated line

・Travel cost cutting through video conference

About 60

About 30

Bolster management

constitution

Bolster management

constitution

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Business EnvironmentBusiness Environment

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Business Environment

■ Status of IT Market Situation

�Business sentiment is recovering and corporate earnings are on the upward trend�Attitude toward IT investment remains cautious resulting in negative growth for the second half

Software investment amount

� IT Investment in FY 2011 (According to the Bank of Japan’s March quarterly economic survey; Before

the Great East Japan Earthquake)

Plan 1st half 2nd halfAll industry +4.5% +11.9% -1.7%

Manufacturing +5.2% +12.9% -1.4%

Non-manufacturing +1.2% +9.9% -5.7%

Finance +11.2% +15.6% +7.5%

Ordinary income Plan 1st half 2nd half

All size +12.0% +4.4% +17.7%

Large companies +5.1% +2.5% +7.1%

Medium-sized companies +5.2% -4.3% +11.0%

Small businesses +88.0% +42.9% +117.5%

* Data are year on year

■ After the earthquake, unnecessary IT investment may be postponed

Manufacturing industry may prioritize production facilities and non-manufacturing

industry could be affected by power shortages

■ Review of IT infrastructure is progressing

External data centers are gaining attention due to demand for power saving,

backup, and operation cost cutting

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Initiatives for the Year Ending March 2012Initiatives for the Year Ending March 2012

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Major initiatives

For Achievement of New Medium-term Management Plan (2010-2012)

Cultivate key customersCultivate key customers

11 Expand external salesExpand external sales

Bolster management constitutionBolster management constitution

22

33

Build infrastructure for overseas development

Approach large/mid-sized companies with IT streamlining proposals Select and focus on new/key businesses

Cultivate engineering IT fieldInitiatives to accelerate reform of IT structure

Structural reforms

Thorough rationalization

Human resource development

Nurture “quality-first” mindset

Business reorganization

of Panasonic Group

Business reorganization

of Panasonic Group44

New Theme

Participation in network and IT infrastructure

facilitation

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Management Plan

No changes for MediumNo changes for Medium--term Planterm Plan

366342

375

400

45

49

4342

Operating

income

Sales

Profit margin

FY2009 (Actual) FY2010 (Actual) FY2011 FY2012[Year ending

March 2012]

[Year ending

March 2013]

11.5

12.0

12.5%

35

40

45

50

0

¥100

Million

11.9%

12.3%12.1%

12.3%

0

200

250

300

350

400

¥100

Million

150

[Year ended

March 2010]

[Year ended

March 2011]

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Management Plan

Composition of Sales (by Business)

230230230 221221242

7063

9166

56

67342 Equipment salesEquipment sales

SolutionsSolutions

ServicesServices

0

50

100

150

200

250

300

350

400

450¥100 Million

FY2009 (Actual) FY2010 (Actual) FY2011 FY2012[Year ended

March 2011]

[Year ending

March 2012]

[Year ending

March 2013]

366 375400

217

97

60

[Year ended

March 2010]

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Management Plan

Composition of Sales (by Customer)

SSales outside the Panasonic Electric Works Group in FY2012 in FY2012 are expected to grow by

30% compared to FY 2009 - Account for 35% of sales

0

50

100

150

200

250

300

350

400

450

259259238238

260

107104

140366

342375

400

(¥100 Million)

FY2009 (Actual) FY2010(Actual) FY2011

Outside

Panasonic Electric

Works Group

Outside

Panasonic Electric

Works Group

Panasonic

Electric

Works Group

Panasonic

Electric

Works Group

253

121

29.3%30.4%

32.4%35.0%

FY2012[Year ended

March 2010]

[Year ended

March 2011]

[Year ending

March 2012]

[Year ending

March 2013]

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★One PanasonicBuild and operate information systems to support business reorganization and growth

Complete IT preparations for business reorganization

Proposal and execution of Panasonic Electric Works IT growth strategies

Five growing business areas+αααα (new business and products)

1.Expand external sales

2. Cultivate key customers

Expansion of external sales utilizing our strength, “on-site capabilities”

Participate in Panasonic Electric Works IT strategies and completion of the plan

Restructure organization through structural reforms and thorough streamlining

Improvement of human resources and quality,

Pursuit of structural reform and streamlining

3. Bolster management constitution

Major Initiatives

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Expansion of external sales utilizing our strength, “on-site capabilities”1.Expand external sales

Five growing business areas+α (new business and products)

1 Infrastructure optimization ・Accelerate promotion of Nextructure・Expand in-store share of key customers

・Accelerate improvement of profitability at Osaka Central DC2 IT operations service

3 Design process reform ・Complete received orders and roll out horizontally

4System integration for core

functions ・Grow business through link between GRANDIT + MetaForce

5Collaboration with

Panasonic Electric Works ・ Support “Comprehensive Solution Business” through IT

+ α・Explore and create new businesses and products

・Introduce new solutions to educational field

Major Initiatives [Expand external sales] 26

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Expansion of External Sales

IT Operation Services

Cloud services

Full outsourcing

IT Operation Services

Cloud services

Full outsourcing

Infrastructure

building service

Infrastructure

building serviceOn-site operationOn-site operation

Housing transfer

center operation

Housing transfer

center operation

ICT Stru

cture re

form

proposal

ICT Stru

cture re

form

proposal

Operation arrangementOperation arrangement

Guide to data centerGuide to data center

Solutions to use services

without owning equipment

Solution for own

equipment utilization

・Remote backup

・DR service<Data Center Business>

Infrastructure assessment

Life-cycle management

Infrastructure assessment

Life-cycle management

Remote operationRemote operation

Business model of infrastructure businessBusiness model of infrastructure businessBusiness model of infrastructure business

Introduce PAN solution

Introduce high-end and middle-range cloud services

Provide operation/maintenance services

Expand to existing customers

Shifting from Shifting from ““seeding stageseeding stage”” to to ““reaping stagereaping stage””

NextructureNextructureNextructureNextructure

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Expansion of External Sales

Our initiatives for PAN Manager Solution business

Dec.

2010

Oct.

2010

2004

Apr.

2009

Adoption of DELL PAN system (First in Asia Pacific)

Introduced “Nextructure”

Became an exclusive agent for Japan market for PAN

Manager Software for Fujitsu

Adoption of Egenera BladeFrame

Nov.

2010

Established “Cloud Technology Promotion Group”

Apr.

2011

Egenera Inc. announced

PAN Manager Software for HP

Utilize onsite capability obtained as one of the biggest users of PAN

as strength to support customers’ infrastructure optimization

[Infrastructure optimization]

Started full-scale server integration

Started cloud service using BladeFrame

Started sales of BladeFrame for securities,

Internet business and manufacturing

industries

Establish a position as PAN systems

integrator, and expand customers for

on-premise infrastructure building (Type of own equipment utilization)

Nextructure

*PAN: Processing Area Network

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Expansion of External Sales

Application for high value added services

[IT Operation Service]

Management without

ownership

Comfort and safety

Utilization of cloud

Utilization of data centers

Mounting interest in BCP

Rapid increase in the demand for

data centers

• Remote backup

• Housing

• Hosting

Business speed-up

Lower initial investment

by Virtualization + Network security

Private cloud service

for enterprise

Full-scale operation and

maintenance service

Full

outsourcing

NextructureNextructureNextructureNextructure

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Thin Client

■1st phase: Introduce a new product for the educational field: “VHD” [Apr. 2011]

Provide the best and most comfortable systems to match

clients’ environments and needs

Netboot Screen

transfer

Differentiation

Introduce a new

product: “VHD”

Expand to existing

clients

New development

New development

New approach to

existing clients

New approach to

existing clients

More

Educational

General

〔PC class, etc.〕 〔For teachers, etc.〕

〔For specific business, etc.〕 〔For office work, etc.〕

[Current status] [Year ending March 2012]

Netboot method Screen transfer method

Introduce new products in new marketsNew development

Educational

General

Expansion of External Sales

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Introduce new products and expand sales

�Business use of smartphones and tablet terminalsVerification within the company ⇒ Propose to clients with confidence

�Expand sales of videoconferencing systemsBecome an expert by using internally as a live showroom

⇒ Proposal with expertise

�Expand sales of GRANDITIntroduce the product to external manufacturing companies exerting on-site

capabilities acquired at Panasonic Electric Works

�Expand sales of leisure facility management systemBoost “Comprehensive Proposals” in collaboration with Panasonic Electric

Works

Expansion of External Sales

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2.Cultivate key clients

Propose for and execute Panasonic Electric Works

IT growth strategy

1. IT innovation in manufacturing and domestic distribution

2. Innovation of information system infrastructure

4. Prepare IT to support the acceleration of global business

3. Integrate engineering IT of Panasonic Electric Works –Comprehensive IT support for Panasonic Electric Works

Major Initiatives

Participation in Panasonic Electric Works IT strategies and completion of the plan

DomesticEngineering

IT

IT

InfrastructureOverseas

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Organization restructuring by structure reform and thorough streamlining

3. Bolster management constitution

1. Enhance human resource development

・Reduce costs by businesses reformsEx: Server integration, videoconferencing etc.

4. Thoroughly pursue further streamlining

2. Nurture “quality-first” mindset Streamlining

Improvement of human resources and quality, and pursuit of

structural reform and streamlining

Systematic IT skill training and continuous

encouragement of individuality

Further improvement of quality Speed up business reforms

Goal for year:

¥1 billion

・CMMI level 3 renewal (Sep. 2011)

・Improve customer satisfaction (The 2nd survey)

・Establish career path system・Delight declaration, TOEIC etc.

Prompt response by project teams

3. Combine capabilities through

reorganization

・Nextructure・Thin Client* Important topics ⇒ Establish project

Major Initiatives

Structural

reformHuman

Resource

Quality

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Panasonic Electric Works Information Systems Co., Ltd. All Rights Reserved, Copyright© Panasonic Electric Works Information Systems Co.,Ltd.2011

Code No:4283

This document includes the current plans and financial

forecasts of the Company. Those future plans and forecast

figures have been made based on information currently

available. Actual results may differ from those forecasts due to

various factors and conditions, therefore this document does

not assure or guarantee the realization of the plans and

forecasts.