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7/31/2019 Presentation SizeMatters 060712 Jaw

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We will not ask for your business until we can improve it. 1

Size MattersTips and Advice for Effective Signs and Displays

Presenters:

Miles Shiveley, Jason Scheurer, and Jill Wangler

Welcome!


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Welcome!

Silence Your Phones Please

Restrooms (no break scheduled)

Introductions

Universities & Rationale Resources/Goodie Bags

Q & A

Tour (10 minutes post presentation)

Evaluation


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Full ServiceVisual

CommunicationsPartner

OffsetPrinting

DigitalPrinting

Large Format

Printing

Direct Mail

Integrated

Marketing

Services

Kitting &

Fulfillment

Print onDemand

AssetManagement

Promo

Products&Apparel

Fineline Printing Group


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Fineline Printing Group

Right

Sized

TimeTested

IndustryCompetent

DataSavvy

QualityInsured

MinorityOwned

GreenFocused

CommunityInvolved

ValueAdded


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We will not ask for your business until we can improve it. 5CP.GO.041112

Meyer PlasticsINC.meyerplastics.comMiles Shiveley

Sales Rep


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Miles Shiveley and Meyer Plastics

4+ years in Industry

Meyer Plastics is a 60 year old family business4 locations in Indiana and Ohio

100+ employees


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Banner

Short term or temp sign

Where is it going?Interior or exterior

High impact versus costGreat way to convey your message

Supported by multiple printing platform



Banner

Measure by ounces 13 oz. is most popular

Denier500D or 1000D

Multiple lengths and widths

38 12640yrd 50yrd



Scrim Banner

Constructed of strong PVC film and scrim

Durable in harsh conditions

Fade and tear resistant

One year warrantyWill typically last longer depending on usage

Multiple finishesGloss, Matte, Semi-Gloss



Mesh Banner

Constructed of lightweight material

Minimizes wind resistance

Perforated Holes

Supports safety concerns

Hanging over busy road

One year warranty


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Smooth Banner

Two sides, smooth surface

100% opacity

Prevents back image or light showingthrough

Trade showsBanner Stands

POP/POS

One year warranty


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Anti-Curl PET

Polyethylene terephthalate

Single/Double sided, smooth surface

100% opacityPrevent back image or back light from showing through

Anti-curl

Typical banner will curl at the edges over time

POP, banner stands, trade shows


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Substrates

Foam Board

Polystyrene Foam Core

HIPS

ACMs Acrylic

Corrugated Plastic

Expanded PVC


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Foam Board

Double sided, paper faced with foam center

Economical One of the lowest price point substrates

Short term Interior use only

Varying gauges .187 (3/16th) most common size

Mounting and direct printing


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Polystyrene Foam Core

Dense foam center with Polystyrene

lamination

Rigid

Mounting, direct printing, and routing More variety in size

.187 2

Interior use


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HIPS

High Impact Polystyrene

White, Black

Low cost

Mounting, direct printing, thermo formed

Applications

POP, POS, Warehousing, Safety

.020 - .125


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ACMs

Aluminum Composite Materials

Extremely durable

5-10 year warranty

Low maintenance

Solid core or corrugated

3mm, 6mm, 10mm

48x96-60x120

Mounting, direct printing, routing


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Acrylic

Clear, colored, non-glare

Easily formed, finished

Buffed, polished

Mounting, direct printing, routing

Interior or exterior

Fade resistant, doesnt yellow

.060 - .944, 48x96-75x100


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Corrugated Plastic

Interior/Exterior

Short term use

Multiple colors

Mounting, direct printing, fabricatingPolitical Signs

Garage SalesPOP/POS


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Expanded PVC

Lightweight and durable

Moisture resistant

Mounting, direct printing, fabricating

POP, trade shows

Interior and exteriorGauge is an important factor. Heat can warp thin PVC

Multiple colors and gauges


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Jason Scheurer

Sales / R&D


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27 years in the business 50,000 sq. ft. facility

150 employees

50 company employed installers

About TKO Graphix


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Vehicle Graphics


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Vehicle Graphics

What size jobs can TKO handle?


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Vehicle Graphics

Case Study: TruGreenNational company wanting to rebrand entire fleet

Over 4,000 various vehicles

200+ locations across the country

Challenge - Re-branding vehicle with zero downtime

Solution Schedule de-id and installation on-site after hours

Result Fresh message, seen by millions with no lost time


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Vehicle Graphics

No need to know all the options, TKO will do it for you.

Premium and Promotional Products

Permanent Removable films

Window Perf

Laminates Gloss

Satin

Matte


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Vehicle Graphics

What are the pitfalls of vehicle graphics?

Removal of graphics

Knowledge of products Steam technology

Will not damage surface or leave adhesive behind

Installation

3M Certified Members of the UASG


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Vehicle Graphics

3M MCS Warranty

Why?


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Jill Wangler

About me

8 Design Tips Caveat: Im not a designer, but

Caveat: Not all Signs are created equal Resources


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Tip 1: Keep it Simple

The first, most important rule

The best designs contain two or three elements: a striking photograph or visual

a large headline

an "identifier"

Communicate concisely:as few words as possible


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Tip 2: First Read

Concept of First Read A focal point that commands attention

Ideally, bold statement or interesting graphic

Initial caps (vs. all caps) to increase

glance legibility and lower reading time.

Utilize line spacing variation


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Tip 3: White Space

White-space = surface area of a sign's face left uncovered by

text or graphics

The proper amount of white space is just as important for quick

readability as are graphics, text, and colors. General rule= 1/3 face area should be white space


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Tip 4: Trade Show Graphics

When designing trade show graphics, keep it simple but make sure

it/they communicate: Who you are

What your business does

3 advantages that distinguish you from the competition

WWW

Images should be simple, colorful, impacting


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Tip 5: Contact Information

Make sure your sign has the right information featured so your

audience can get more information on their own schedule

Memorable phone number, email address, or website

QR code?


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Tip 6: Test Viewing Distance

Think about the application and adjust size appropriately: 5 feet?

10 feet?

20 feet?

250 feet? Consider quality of your imagesdesign for the size


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Tip 7: Application Surroundings

Size

Background Color: Make sure the colors are used in contrasting

patterns. Green on blue is not readable, whereas black on white

is extremely visible. Competing Visuals


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Tip 8: Delivery & Installation

Where is it going and how will it ship? E.g. 52 Ultraboard

How is it going to display Accommodate the design for the installation hardware (e.g. grommets,

stitching, glued pieces)

Coordinate substrate with hardware choices

Factor installation fees in your budget

Who will be setting it up?

Factor demo/psycho graphics of typical person (The Gap) How do your confirm implementation? (e.g. send a picture)


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How is it going to display?

B Ti


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Bonus Tip:

Get a second opinion (the fresh perspective rule)


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Bonus Tip: Use Spell Check


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Checklist and Online Quote Form

FinelinePrintingGroup.com/quote/
http://www.finelineprintinggroup.com/quote/default2.cfmhttp://www.finelineprintinggroup.com/quote/default2.cfmhttp://www.finelineprintinggroup.com/quote/default2.cfmhttp://www.finelineprintinggroup.com/quote/default2.cfm


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Thank you for joining us!

Tour

Evaluation

Fineline University LinkedIn Group

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