INTRODUCTION OF COMPANY QMobile  is the fastest growing mobile

manufacturing company in Pakistan. QMobile stands for Quality Mobile and was launched

couple of years ago.  QMobile is the first regular mobile manufacturing

company which is reliable and provides high-quality mobile phones.

Qmobile has become a competition for Nokia and Samsung. With its innovation of QMobile Smartphone series it has proved that Pakistan has the remarkable talent to create its own Smart Phones.

Q-Mobile now launch q-laptop

For the first time a mobile company is launching a laptops.

It cost not so high as compare to others. It has some new features with easy to

carry. It has stylish design laptops.

CORE MARKETING CONCEPT

Need: Easy to purchase because of low cost.

Wants: It has stylish feature and attractive look become want of peoples.

Demand: Now a days technology arise day by day and a laptops is become need of peoples.

CONCEPTS OF MARKETING Production Concept: Q-Laptops are made for all generation. It is

easy to use and compatible to every one. Marketing Concept: Q Company take feedback and suggestions

form the people through websites. Customer Concept: Q-Laptops give 1month free warranty for

exchange laptops if there is any problem found.

MARKETING MANAGEMENT PHILOSOPHY

Middle Class: It is launch for middle class who has

need of laptops for the working environment.

SWOT ANALYSIS

STRENGHTS and opportunities

Q-Laptops are giving cost which easily affordable for middle class.

The name of brand Q-Mobile is already been loved by customers.

Stylish in design and some apps and software are built-in in the bios.

WEAKNESS and threats Already some big competitor are in

market since along time. Up and down in economy. Current situation of country.

VISION AND MISSION Vision:

“let go invent tomorrow instead of worrying about yesterday.”

Mission: Our mission is to make the era of new

technology using by people.

BCG MATRIX

BCG MATRIX QUESTION Mark: New in market with our new invention

laptops. Star: In future our product will be a star

because we are giving quality in Low cost.

Cash Cow and Dog: We are in launching period.

INTERNAL AND EXTERNAL FACTOR

External Factors: Current position of economy effect

somehow to company and product. Some problem arise because of political

instability. Internal Factor: Supplier and market intermediaries

problem.

CONSUMER BUYING BEHAVIOR Complex Buying Behavior: We clearly define the cost as compare to

other brands of laptops. We giving good quality with unique

feature in affordable price.

MARKETING MIX

Marketing mix Product: Laptops. Price: Rs : 30,000 Place: Imtiaz Super market , Hyperstar ,

Technocity. Promotion: Advertising in ATL.

UNIQUE SELLING POINT We are giving the finger print scan in

laptops High resolution web cam. Loud Speakers.

LINE EXTENTIONS

Q COMPANY

Q-MOBILEQ-

TABLETS Q-LAPTOPS