1. Who is the customer and what does the customer value?2. How we can deliver value to customers at an appropriate cost? The purposes of an Account Manager:To understand the customer segments in order to capture values in process of serving customersTo develop business relationship by using strategies, in conjunction with several departments, to persuade customers to purchase the company services and productsTo increase customer values and grow the business using tactics unique for each VIP’s (Promotions, VIP’s Benefits, high-prize Tournaments), and understand how the business will compete in the market placeTo seek business opportunity by maximizing the Account Management portfolioTo require feedback from stakeholders and clients in order to improve the service and commercial opportunity

Business model, strategy, and tactics.

Internal Environment:• Build internal relationship with functional teams that are able to anticipate and deliver solutions to meet clients requirements and expectations • Able to relate to people at all levels,• Ability to build trust in all stakeholders, partner, and suppliers. Business continuity• Effectively balance time between team, organisation and customer requirements• Understand the financial planning tools, including P&L, turnover, profit, and revenue; make adjustments if necessary to achieve any plan

• Introducing yourself by establishing a strategic relationship with any VIPs

• Define and categorize customer behaviours by taking a full ownership by a portfolio of VIPs• Ability to understand clients existing and future needs

• Develop multiple solutions to customer issue

• Bring innovative opportunity in order to retain customers

Key-points to success:External Environment: