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INTRODUCTION 

Amul –  The Taste of India 

AMUL means “priceless” 

Today amul is a symbol ofmany things

Multi-dimensional impacton rural economy and society

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Gujarat Cooperative Milk MarketingFederation (GCMMF) is India's largest foodproducts marketing organization.

Amul initiated the dairy co-operativemovement.

Today, this movement is being replicated in70,000 villages in over 200 districts in India.

THE GUJARAT COOPERATIVE MILK 

MARKETING FEDERATION 

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Amul Dairy has organized over 10,000village cooperatives.

Rise in export of Amul products.

Every day Amul collects 4,47,000 litres ofmilk.

Today, 173 milk producers cooperativeunions and 22 federations play a major role

THE GROWTH ERA 

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PRODUCTS OFFERED BY AMUL 

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  I  C  E  C  R  E  A  M

LIQUID FRESH MILK 

 P  I  Z  Z  A

COMPETITION 

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PRODUCT DEVELOPMENT 

Cooperative system

ProfitabilityCommitted to the farmers

DISTRIBUTION NETWORK 300 stock keeping units,

46 sales offices,

3,000 distributors,1,00,000 retailers with refrigerators and

5,00,000 non-refrigerated retail outlets...

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MISSION 2020 

• Vision :liberate our farmers from economicoppression and lead them to prosperity

• Mission 2020: dairy cooperatives of Gujarat

turnover of Rs. 27000 crores by the year2020

• Objective: is to ensure that the maximumshare of the consumer’s rupee goes back tothe milk producers

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FUTURE PLANS 

• Expansion of distribution network, creativemarketing, consumer education and productinnovation, we will leverage effectively on

rising income levels and growing affluenceamong Indian consumers.

• Tapping the rising demand for new value-added products.

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CONTD… 

• Milk shed area will increase to 231 lakh kg per day

(23.1 million kg per day), at an annual growth rate of4%

• Installing Bulk Milk Chillers and Automatic MilkCollection Systems in all our village cooperativesocieties.

• Collect as much as 195 lakh kg per day (19.5 million kgper day) of milk in the peak flush season.

• Satellite dairies with combined processing and liquidmilk packaging capacity of 50 LKPD will be established

in major metro market

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CONTD… 

• We plan to double to processing capacityof our dairy plants to 20.7 million kg perday, by 2020

• Milk drying capacity will also be

enhanced by 200 MT’s per day• Plan to expand our cattle feed

manufacturing capacity, more than fourtimes to 12,000 MT’s per day, by 2020.

• Total investments envisaged for creatingall the required infrastructure would beRs. 2,600 crores (Rs. 26 billion) till theyear 2020

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CONCLUSION 

• AMUL’S Philosophy

• Trustworthy of 1,000 million Indians

• Also known for food brand

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