presentazione di roberta milano a #digitalks brescia
TRANSCRIPT
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INNOVAZIONE ≠ TECNOLOGIA
Roberta Milano
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best travel innovation
(fonte: Budget Travel)
10 Online maps 9 Digital photography 8 Online flight check-in 7 GPS navigation 6 Worldwide ATM access 5 Cell phones 4 Global Internet access 3 TripAdvisor 2 Online travel booking 1 …
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best travel innovation
(fonte: Budget Travel)
1 Roller bags
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INNOVAZIONE ciò che ha conseguenze su persone e comportamenti
Roberta Milano
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Economia dell’IO
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MAPPA DELLE FOTO SU INSTAGRAMTRACCE DIGITALI CHE LASCIAMO, CONSAPEVOLI O MENO
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Dal libro “Turismo e Reput’azione”
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The Digital Economy & Society Index (DESI)
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ICT e turismo: Italia 35° posto
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“Smart Tourism e Big Data” -Sviluppo Piemonte Turismo per Regione Piemonte e Vodafone Italia, in collaborazione con CS Research/Università di Salisburgo
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3 ‘C’ DEL TURISMO DIGITALE
- COOPETITION- CONDIVISIONE- CONNESSIONI
APPROCCIO
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SIAMO CIÒ CHE CONNETTIAMO
FEDERICO BADALONI
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SIAMO CIÒ CHE CONNETTIAMO: REGIONI
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SIAMO CIÒ CHE CONNETTIAMO: SEDI ESTERE
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SIAMO CIÒ CHE CONNETTIAMO: PERSONE
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POSSIAMO FARE MOLTO INSIEME
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#foliageinItaly
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IT’S NOT ABOUT DIGITAL STRATEGY
IT'S ABOUT STRATEGY IN A DIGITAL ERA
Åsa Tamsons, McKinsey
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ROBERTA MILANODIRETTORE MARKETING DIGITALE AGENZIA NAZIONALE DEL TURISMO - ENIT
GRAZIE