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End User Productivity: Better Insight throughIntegrated Business Intelligence

Szabolcs RadnaiBusiness Intelligence Business Development Manager EE Region


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Trend: From Operational Excellence toManagement Excellence

Time

Adaptability

OPERATIONAL EXCELLENCE

MANAGEMENT EXCELLENCE

3

Costs

Quality

Speed

SmartAgile

Aligned

OperationalData

Analytical

Data


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Agenda

BI (re)defined

Oracle BI and BI Apps Vision

The technology behind the BI Applications

What Are Oracle BI Applications


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Embedded BusinessIntelligence

EPM System

BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query

Database Reporting

OLAP

OracleBusiness Intelligence 11g

Insight Collaboration Action

Loopback

BI does not work isolated


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Insight


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Collaboration


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Decision-making


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Action

Im new here. Where is the action?


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Oracles Business Intelligence StrategyContinued Investment and Innovation

1995 20102000 2005

Embedded BusinessIntelligence

Oracle Exadata

EPM System

BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query

Database Reporting

OLAP

Oracle

Business Intelligence 11g

8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6


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Oracle Hyperion Performance Management Applications

Oracle Business Intelligence Applications

Complete and IntegratedFrom Storage To Scorecard

Oracle Business Intelligence Foundation

Oracle Business Intelligence Enterprise Edition

Oracle Business Intelligence Publisher

Oracle Essbase

Oracle Data Integrator, Oracle Golden Gate

Oracle Exadata

Oracle Data Mining

Oracle OLAP

Oracle Partitioning


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The Standard for Enterprise BusinessIntelligenceMost Complete

Newin Oracle Business Intelligence 11g Oracle

Single interface for all kind of (relational & OLAP) analysisAny style of reporting, user type, data source

All types of collaboration within dashboards andworkspaces

Initiate in-context actions from dashboards

Scorecard application connected to dashboard KPIs


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OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications

(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured &Semi-Structured

Complete, Integrated.Oracle Business Intelligence 11g

Common Enterprise Information Model

Common Metadata Foundation across all Data Sources Common Security, Access Control, Authorization, Auditing

Common Request Generation and Optimized Data Access Services

Common Clustering, Workload Management, & Deployment

Common Systems & Operational Lifecycle Management

InteractiveDashboards

Reporting &Publishing

Ad-hocAnalysis

Detect

& AlertOffice

Integration Search EmbeddedData

Integration MobileScorecards

Collaborate


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Oracle BI Server EELeading R-OLAP Server

Complete BI Tools Suite Consistent UI, metadata,

calculations, data access, security

Best Performance Intelligent Request Generation

Intelligent Function Shipping

With multi-pass calculations

Intelligent Aggregate Navigation

Intelligent Caching

Optimized Distributed Data Access

Multi-user Development

Enterprise consolidation & scale

Heterogeneous Data Sources Relational, OLAP, unstructured

Common Enterprise Information Model

ORACLE BI SERVERComplete. Open. Integrated.


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Best-in-Class Query & Analysis UserInterface

Powerful dashboards

Visually appealing Intuitive

100% thin client

Across all styles of analysis R-OLAP, M-OLAP, Scorecards,

Reporting, Collaboration, Actions

Across all data sources Simplified model for users

Federated data access

On-the-fly calculations, even withcomplex share and time series

Custom members & groups Share, collaborate, & publish

Consistency & alignment


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Best-in-Class M-OLAP User Interface

First, seamless R-OLAP & M-

OLAP Browser Interface OLAP Query Building with

member selection Member selection

Calculated members

Hierarchical calculations Custom aggregates

Navigate across relational andmultidimensional sources Shared metadata, calculations,

dimensions, security

Ragged & skip-level hierarchies Performance for each source

Microsoft Office Integration


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Oracle EssbaseLeading M-OLAP Server

Self-Service and Departmental Analysis Forward-looking: Prediction & what-if analysis Simple to model complex business scenarios

Sophisticated, cross-dimensional calculations

Procedural, financial, time series & custom calculations

Custom analytic applications

Multi-user write-back

Best M-OLAP Performance & Scalability Flexible storage Block, Aggregate & Hybrid

Optimized load performance, trickle feed

High-availability clustering

Benchmarked sub-second response time with 20,000concurrent users, 15 dimensions, 1 billion records

Integrated with Oracle BI and Oracle EPM Shared metadata, calculations, dimensions, security

O l S d d St t


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Oracle Scorecard and StrategyManagementStrategy Management & Goal Setting

Integrated BI component KPIs as core metadata

Thresholds, owners, history

Auto-generated interactive analyses

Linked objectives & initiatives

Automatic detection KPI alerts triggered by thresholds

Strategy visualization

Strategy Maps and Trees

Cause and Effects

Watchlists Annotations & override

All methodologies

Balanced scorecard, six sigma, Baldrige


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NEW Oracle BI Foundation Suite

Bundle of OBI Suite EE+ joined together with Essbase Plus andOracle Scorecard and Strategy Management.

Most comprehensive, and integrated BI product on the market

The strategic BI Tech product

At $3,675 NUP, lower price point than the prices of the elements

End user minimum 25 There is no minimum processor count for this.

BI Foundation for Applications to be announced


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Reporting StrategyBest in Class Report Builder

Unified architecture for web-based interactive and document-

centric production reporting 100% pure thin client interface

No plug-ins, native AJAX

100% lifecycle support Access data, design, schedule,

manage all in thin client

For interactive reporting Web-centric design

For production reporting

Pixel-perfect documents

Microsoft Office Integration Excel, PowerPoint, Word Microsoft Office 2003, 2007 & 2010

Visualization and Collaboration


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Interactive

Dashboards

Geospatial

Visualization *

OfficeIntegration

Mobile Reports

Visualization and CollaborationA unified End User ExperienceComplete. Consistent. Accurate.

Applications& Portals

Search *Ad-hocQueries

Collaboration *

Scorecards *


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Many mapping visualizations Thematic, dot-density, bar, pie, or color shapes with binning

Multiple layers Interactive map controls

Interactive Spatial Visualization


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Oracle BI CollaborationWebCenter Workspaces & Collaboration

Integrated with WebCenter Search, tagging, tag clouds

Linking & document association

Discussion forums

Chat, presence, & real-timecollaboration

Workspaces Community lists

Business Intelligence in portals Dashboards, dashboard pages,

scorecards, reports embeddable

Standards-based portlet integration

Context passing & run-time editing

Personalization & skinning

Oracle & other portals


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First Closed-Loop Business Intelligence Solution

THE OLD WAY

Disconnected. Open Ended.

The New Way:ACTION FRAMEWORK

Integrated. Actionable.


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Oracle BI Action FrameworkAlerting & Insight-to-Action

Sense

Detect businessevents &conditions.

Respond automatically

Generate anddeliver reports

Alert and Notifyusers

Initiate businessProcesses andworkflows

Monitor Progress Track resolution

and progress

FULLY AUTOMATIC

Define actionsin response to insights

Associate with keybusinessconditions

Navigate Guide users to

relevant analysis,web content andtransactionalsystems

Take Action

Initiate workflows& businessprocesses

HUMAN-DRIVEN

Navigate tofurther analysis

Initiate a

business process

Executea workflow

DeliverBI content

Call a Web service

Collaborate


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Oracle Positioned in LeadersQuadrants

Magic Quadrant for BusinessIntelligence Platforms, 2010

Magic Quadrant forCPM Suites, 2010

Magic Quadrant forData Warehouse Database

Management Systems, 2010

Source: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, 2010 by Rita Sallam,

Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should beevaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Gartner Magic Quadrant forBusiness Intelligence Platforms


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Decision Workflows Financial Analytics

Business FunctionReceivables

RoleDirector, Credits &Collections

Objectives

Maximize cash flow

Control risk ofreceivables portfolio

Target collection effortsto reduce overdue

balances

Drill tooverdue invoice detail

Who are the customersand collectors?

How long is theunderlying overduebalance pending?

Is overdue balancestrending up?

Is DSO on target?

Maximize cash flow

Drill todue balances by region

What is the aging ofdue balances?

Are payment termsin compliance?

Is DPO on target?

BusinessObjectives/Issues

GainInsights

TakeAction


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Building BI Solutions is ChallengingSignificant Investment, Skills and Time Required

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License/create information delivery tools

Research/understand analytic needs of each user community

Set up user security & visibility rulesPerform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License/create information delivery tools

These steps requiremultiple different BIand DW technology

INVESTMENTS

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

These steps require

IT or BI staffresources with

specialized SKILLS

These steps takeTIME to understand

and perfect asknowledge of best

practices is learned

Research/understand analytic needs of each user community

Set up user security & visibility rulesPerform QA & performance testing

Manage on-going changes/upgrades


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Oracle BI Apps Vision

Simplifying repeatable activities in Content and logic in subject areas

Data model

ETL

Data presentation

BI Tools

Critical functionality mass in predefined applications

Leverage own technology and architecture


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Build from Scratchwith Traditional BI Tools

Oracle BI Applications

Prebuilt Business Adapters forOracle, PeopleSoft, Siebel, SAP,others

Prebuilt DW design, adapts to yourEDW

Role-based dashboards andthousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-endETL andMapping

DW Design

Define Metrics& Dashboards

Back-endETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Results Faster time to value Lower TCO Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO


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Zero to BI in 100 Days

Before

Fragmented systems and processes

Always in Reaction Mode, limited

ability for real-time analysis Majority of time spent on gathering

data instead of analyzing data

No common approach, standards, orbest practices.

Inability to identify root causes and

drive corrective actions

Ingersoll Rand is a global $11B+ industrial firm providingproducts, services and solutions to transport and protect food

and perishables, secure homes and commercial properties,and enhance industrial productivity and efficiency

After

Oracle BI EE and Oracle BI Apps asStrategic Platform

Deployed Oracle BI Order Management,Sales, and Service Analytics at 33 siteswith just 5 FTEs

Replaced over 300 legacy reports whileintegrating data from Oracle, MS SQLServer, mainframe data, MS Access,Excel and flat files

Average response time < 8 seconds withmillions of records at users fingertips

Obtaining good, consistent business information in a reasonable time frame has been one of my singlelargest frustrations with managing this business. This will move us significantly forward on that path.

Brian Fahnestock, Director, Ingersoll Rand


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Dashboards

Pre-built ETL across multipleapplications and sources

Pre-mapped metadata

Pre-built metrics

Pre-built data model

The Real Value is Below the SurfaceOracle BI Applications


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More than just dashboards and reportsAnswersunlocks limitless combinations

Oracle Answers together withprebuilt Subject Areas =Unlimited analysis possibilities

Almost limitless combinations of

analysis entities in support ofbusiness objectives

Many metrics and dimensionalattributes not surfaced by

prebuilt dashboards and reportsbut in Subject Areas


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CRM ANALYTICS ERP ANALYTICS

SALES

Pipeline Analysis

Forecast Accuracy

Up-sell/Cross-sell

Cycle Times

Lead Conversion

Sales TeamEffectiveness

MARKETING

CampaignEffectiveness

Customer Insight

Product Propensity

Market BasketAnalysis

Campaign ROI

SERVICE &CONTACT CENTER

ServiceEffectiveness

CustomerSatisfaction

Resolution Rates Service Rep

Efficiency Service Cost

Service Trends

ORACLE BI SUITE ENTERPRISE EDITION PLUS

AND OTHER OPERATIONALAND ANALYTIC SOURCES

SOURCE ADAPTERS:

FINANCIALS

General Ledger

AccountsReceivable

Accounts Payable

Cash Flow

Profitability

Expense

Management

PROCUREMENT &SPEND

Direct & IndirectSpend

Buyer Productivity Contract

Compliance Supplier

Performance Purchase Cycle

Time

EmployeeExpense

SUPPLY CHAIN &ORDER MGMT

Revenue &Backlog

Inventory Analysis

Fulfillment Status

Customer Status

Order Cycle Time

BOM Analysis

PROJECTS

Project Fundingand Budget

Product Cost

Project Revenue

Project Billing

Project Profitability

HUMANRESOURCES

EmployeeProductivity

Compensation

TalentManagement

Recruiting Analysis

Learning Analysis Workforce Profile

Oracle BI Applications SuiteComplete, Prebuilt, Best Practice Analytics

PRICE

Price Segments

Price WaterfallAnalysis

Deal Life Cycle

Deal DeskAnalysis

Product PricingPerformance

LOYALTY

MemberDemographics

MembershipTrends

Program Revenue

Promotion

Effectiveness Points Analysis
http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.siebel.com/


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BI Applications 7.9.6 - Business ContentOver 8,000 pre-defined assets

BI Application DashboardsDashboard

Pages Reports Metrics

Sales 14 33 620 596

Price 5 32 92 453

Marketing 5 27 124 325

Loyalty 4 15 60 194

Service 8 15 102 308

Contact Center 5 17 72 209

Financials 6 36 255 488

HR 9 45 238 335

Supply Chain & Order Mgmt 3 22 157 235

Procurement & Spend 5 25 266 264

Project 3 15 146 323

All Industry Apps 44 147 1,117 1,216

Total 109 430 3,250 4,946


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Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.

View performance in-context with budgetsand plans

INTEGRATED WITH PLANNING AND EPMS

Seamless navigation from analytical informationto transactional detail

ACTION LINKS INSIGHT TO ACTION

One login. Right content for each user.

INTEGRATED SECURITY*

DataSecurity

UserSecurity

ObjectSecurity

BPEL, ESB Oracle BI

Intelligence-driven business processes

INTEGRATED WORKFLOW

*JDE E1 supports User and Object security via LDAP. Data security not integrated.

Example: Financial Analytics Components


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Example: Financial Analytics Components

Pre-mapped metadata, including

embedded best practice calculations andmetrics for financial, executives and otherbusiness users

A best practice library of over480pre-built metrics, 36 intelligent dashboards,250+ reports and several alerts for CFO,

Finance Controller, Financial Analyst,AR/AP Managers and Executives

Pre-built ETL to extract data from over3,000 operational tables and load it into

the DW, sourced from PSFT, Oracle EBSand other sources

Pre-built warehouse with 16 star-schemas

designed for analysis and reporting onfinancial analytics

Presentation layer

Logical business model

Physical sources

1 3

2 4

Copyright 2008, Oracle and/or its affiliates. All rights reserved. 3


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