principles of agile growth · 2019. 9. 5. · 01 - andré morys - intro + be agile or die - the...

Principles of Agile GrowthAndré Morys

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Honestly, why are you here?

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3 principles with best results out of n=448 experiments

1) Give people a relevant reason to buy


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2) Combine Herding + Scarcity


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3) Make people feel good as soon as it get’s tough


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!

Hypothesis based on a principle about human behavior = Great (you have the possibility to create contrast and scale your results across templates, channels, devices, etc.)

Hypothesis based on template / element / pixels / colors = Urgs(you can’t scale, you can’t learn, you might have too small contrast to create significant results)


There are only two types of companies…

1) Those who can extrapolate from incomplete data


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Survival Framework For Dummies:

✅ Adapt to Change >>> Grow >>> Stay Alive

❌ Don’t Adapt >>> Don’t Grow >>> Die


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Time

Effect

Two Factors Of Growth


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Time

Effect

Two Factors Of Growth

Try more things in the same time, be faster

Do the right things

Focus on the right things + learn earlier what works

Bigger Organisations Always Focus on Efficiency…

…but without effectiveness you might be running in circles. Faster.


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EFFICIENCY EFFECTIVENESS

Break the rules! Create new ways! Be bold and brave!


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…and finally you will need both.


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Agility


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Agility

Data DrivenCustomer Centricity

Waterfall Project

validated insights

„agile only“

Agile Growth Model™


Agility

Data DrivenCustomer Centricity

Validated Insights

Analyze

Prioritize

Validate

Agile Growth Model™

LEVEL 0: FEATURES

LEVEL 1: PRINCIPLES

LEVEL 2: PRODUCTS

LEVEL 3: BUSINESSES

Based on the Infinity Optimization Process from WiderFunnel

Agile Growth Process ™


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X X = Ability to Grow

Understand Customer

Needs

Throw Away 999

other ideas

„Real“Quantitative

Validation

Valid Insights =

Growth

Analyze Prioritize Validate

more effort more courage more effort

principles of agile growth · 2019. 9. 5. · 01 - andré morys - intro + be agile or die - the...

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