prioridades digitales 2014
TRANSCRIPT
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A/B Testing
Multivariate testing
Test de usabilidad
Análisis en el funnel de
conversión
Segmentación
Análisis del proceso de
check-out
Recomendación y
personalización
Behavioural targeting
Análisis heurísticos
de usabilidad
Encuestas online de usuarios
Benchmark analysis
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27%
21%
18%
15%
11%
8%
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Content marketing
E-mail marketing
Mobile marketing
Social media
Display Adversiting
SEM
SEO
Video adversiting
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Aplicaciones móviles nativas
Mobile adversiting
E-mails optimizados para móvil
Site específico para tablet
Mobile search
Mobile commerce
SMS
Marketing geolocalizado
Aplicaciones para tablet
QR codes
Cupones móviles
Aplicaciones móviles para vendedores
Pagos móviles
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