product management for software-as-a-service - rachele cordier
DESCRIPTION
Product Management for Software-as-a-Service (SaaS) is a series of techniques that you can learn in order to plan more efficiently and develop better software products. Rachelle will tell us about Sage One SaaS.TRANSCRIPT
Explorers Festival 2013 Lisbon Rachele Cordier Product, Program and Project Management Director [email protected]
Agenda • The Product Development Lifecyle Overview: • What tends to happen in real life • Product Development Lifecycle
• A li?le Focus on Product Management: • What is SoDware Product Management ? • The ISPMA Framework • What does the role of Product Manager means ? • Product Requirement Workflow • Choosing the right Tools
• Most common challenges of Product Management • Golden Rules • QuesLons and Answers
Product Management Lifecycle
Strategic Management
Product Strategy
Product Planning
Developement
MarkeLng
Sales and DistribuLon
Services and Support
Project / Program / Release
Management
What is Software Product Management ?
• Processes and Discipline which creates and drives a Product from IncepLon to Market Delivery
• Product management was seen in the nineLes as a “lonely role” as this was different from Product MarkeLng Management and Program Management: Now, in most organizaLons, it is the role which will drive the delivery AND the commercial success: The roles now make one.
• You cannot do Product Management on its own: be involved with: • Strategy • Development • MarkeLng • Services and Support • Release Management
Product Lifecycle:
What does the role of Product Manager means ?
• X-‐funcLonal Leadership • Market Research and Requirements gathering • Market and SoDware Requirement Documents creaLon • Managing Product Roadmaps Content and Lmelines • Managing the release through a thorough Release Management Process • CommunicaLon with all other businesses in order to understand risks, issues, constraints…
• …
MRD REQ FEAT SRS / UC STS
• Market info • Business needs • Customer needs • CompeLLon • Product Offer • Metrics • Channel • Pricing • Metrics • Timeline
Ie: Invoicing Product
• Skeleton / Basis of the Product
Ie: Invoicing
X Features = 1 Requirement Ie: Invoicing • Cer=fica=on • SAF-‐T • Business data • …
1 Feature = X UC’s • Feature Def • Use Cases
Ie: As a user I want to be able to print an Invoice
1 UC = 1 STS Ie: As a user I want to be able to print an Invoice Test case: Print an Invoice
Market Requirement Document
Requirements Features SoDware Requirement SpecificaLon Use Cases
SoDware TesLng SpecificaLon
Product Requirement WorkIlow
Choosing the Right Tools
• Use a Planning Tool to track the Program
• Choose the right tools for Requirement Management: • Process and workflows: CreaLon, descripLon, allocaLon, Lme tracking… • X-‐funcLonal use: PdMs, Devs, QA • Ease of Tracking your Requirement, from IncepLon to Release • Thorough ReporLng engine
• Many good tools out there: • MicrosoD Project Plan • IBM Requisite Pro • Atlassian: JIRA • Atlassian: Confluence • ...
Most common challenges of Product Management • Understanding your place ! • Understand what is best for the Product’s future: We need a quick fix versus a longer term one
• PrioriLzaLon • Saying NO (to clients, to internal people, to stakeholders…) • Understanding technical constraints • Being on top of the Release Plan • X-‐funcLonal communicaLon • Agree to disagree ! • Accept external Blockers • …
Golden Rules
• Never assume anything. AssumpLon is not healthy ! • If it ain’t broken, don’t fix it ! • DocumentaLon is imperaLve for construcLve progress and program conLnuity
• Don’t be scared to speak to « the Geeks » ! • Know what you don’t know • Run Beta programs when feasible: Best way to build up and prioriLze your pipe
• Correct esLmaLons will be what will make your product get out on Lme. Challenge the R&D team !
• …
Q&A