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The Economics of Knowledge Chapter 3: “Production of Knowledge” by Dominique Foray Ebru BAŞAK [email protected] 646612

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Page 1: Production of Knowledge_D.Foray_chapter3 -EbruBasak

 The  Economics  of  Knowledge    

Chapter  3:  “Production  of  Knowledge”  

by  Dominique  Foray    

Ebru  BAŞAK  [email protected]    646612  

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•  Research:  A  “Distance”  Activity  of  Production  and  Consumption  

•  Different  Types  of  Research?  •  Why  Is  R&D  Important?  •  The  Diffusion  of    Science-­‐Based  Research  •  Research  Collaboration  •  Increasing  Returns    in  the  Production  of  

Knowledge  

Production  of  Knowledge-­‐1

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 Production  of  Knowledge-­‐2  

 

3  

•     Learning-­‐by-­‐Doing  •  The  Main  Economic  Issue  •  Learning  as  Experimentation  during  Production  •  Users  at  the  Heart  of  Knowledge  Production  •  Maximizing  Learning  Potential  •  Transition  toward  the  Knowledge  Economy  •  Coordination  Model  of  Knowledge  Production  •  Collaboration  in  Knowledge  Production  

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Production  of  Knowledge  

4  

Crea%ng   Genera%ng  

Producing  

Knowledge  is  produced  in  different  ways  that  can  be  defined  in  terms  of  a  dual  

dichotomy.  

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Off-­‐line  

•  through  formal  R&D  work  off-­‐line  (ie  isolated  and  sheltered  from  regular  production  of  goods  and  services)  

On-­‐line  •  through  learning,  on-­‐line,  where  individuals  learn-­‐by-­‐doing,  (not  isolated,  individuals  can  assess  what  they  learn  and  share  practices)  

Production  of  Knowledge  

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Four  Forms  of  Knowledge  Production  

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R&D  

Formal  integration  

Off-­‐line  process  of  knowledge  creation  

Learning-­‐by-­‐doing  

Informal  Integration  

On-­‐line  process  of  knowledge  creation  

Table  3.1  

Search  Model    

Coordination  Model  

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It  is  useful  to  create  a  second  dichotomy  between    two  types  of  knowledge  genera;ng  ac;vi;es  

7  

search  model    

•  knowledge  generation  may  involve  search  processes  within  domains  that  are  relatively  unexplored  or  underexploited.  This  is  the  search  model  of  knowledge  generation.    

coordination  model    

•  the  processes  of  increasing  complexity  in  industrial  architectures  involve  somewhat  different  needs  for  the  systems  of  knowledge  generation.  There  is  a  need  to  produce  “integrative  knowledge,”  such  as  norms,  standards,  and  common  platforms.    These  processes  comprise  a  coordination  model  of  knowledge  generation.  

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Key  Concepts  

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Research:  Concept  that  when  knowledge  is  produced  through  search  processes,  in  some  kind  of  organized  and  formal  way    Research  and  Development  (R&D):  is  used  for  intellectual  creation  undertaken  systematically  for  the  purpose  of  increasing  the  stock  of  knowledge  

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Research:  A  “Distance”  Activity  of  Production  and  Consumption  

9  

Research  Centers,  universities  and  R&D  Labs  are  the  main  institutions  that  have  the  explicit  aim  of  creating  knowledge  The  main  characteristic  of  these  activities  is  their  situation  “at  a  certain  distance”  from  places  of  production  and  consumption.    This  distance,  which  can  at  once  be  spatial,  temporal,  and  institutional,  is  needed  to  nurture  the  talent  of:      

“philosophers  or  men  of  speculation,  whose  trade  it  is  not  to  do  anything,  but  to  observe  everything;  and  who,  upon  that  account,  are  often  capable  of  combining  the  powers  of  the  most  distant  and  dissimilar  objects.  In  the  progress  of  society,  philosophy  or  speculation  becomes  like  every  other  employment,  the  principal  or  sole  trade  and  occupation  of  a  particular  class  of  citizens.”  (Adam  Smith,  Wealth  of  Nations)      

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Research: A “Distance” Activity of Production and Consumption

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This  notion  of  distance  is  essential  because  It  enables  us  to  distinguish  researchers  from  other  producers  of  knowledge.    The   distance   can   be   large   or   small—research   is   far   from   industry   or  close  to  it—and  even  if  it  is  a  source  of  problems,  it  has  to  exist  to  allow  for   the   division   of   labor   and   the   development   of   research   related  occupations  (Mowery  1990;  Nelson  and  Wright  1992).      In   20th   century,   R&D   labs   to   companies   à   upsurge   of   specific  occupations  and  skills.      Even   if   the   share   of   research   in   the   stock   of   intangible   capital  necessarily   remained   small,   R&D   activity   has   been   a   mainstay   of  national  innovation  systems  since  the  beginning  of  the  20th  century.    

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Different Types of Research

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Basic  (Fundamental)  Research    

Applied  Research  

Production  of  Infratechnology  

 

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Basic  (Fundamental)  Research    

Basic  or  fundamental  research  aims  at  producing  basic   knowledge   that   allows   for   a   fundamental  understanding   of   the   laws   of   nature   or   society.  This   first   category   is   like   surveying:   it   generates  maps,   that   is,   informational   outputs,   that   raise  the   return   to   further   investment   in   exploration  and  exploitation  

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Applied  Research  

Applied   research   and   development   aims   at  producing   knowledge   that   facilitates   the   resolution  of   practical   problems.   This   second   category   deals  with   the   practical   implementation   of   basic  knowledge   that   gives   rise   to   applied   product   and  process  technologies.  

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Production  of  Infratechnology  

 

There   is   finally   a   particular   class   of   activity   which   is  functionally   different   from   the   first   two   but   is   difficult   to  identify   and   measure.   This   category   concerns   the  production   of   infratechnology,   meaning   sets   of   methods,  scientific   and   engineering   databases,   models,   and  measurement   and   quality   standards   that   support   and  coordinate   the   investigation   of   fundamental   physical  properties   of   matter   and   the   practical   implementation   of  basic  knowledge  (Tassey  1992).  

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Different Types of Research

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These  categories  are  defined   in   terms  of   the  extent  of  their   exploratory   nature   and   their   distance   from  commercial  application.    This     categorization   not   seem   to   correspond   to   the  reality  of  certain  sectors  in  which  basic  research  seems  closely  related  to  the  market  (e.g.,  the  pharmaceutical  and  biotechnology  sectors).        

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Different Types of Research?

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The   dis%nc%on   between   these   two   types   of   basic  research   is   important   because   it   prepares   people’s  minds  for  analyzing  situa;ons  in  which  basic  research  is  close  to  the  market.  

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Why Is R&D Important?

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In   the   process   of   knowledge   production   the  notion   of   “distance”   activity   makes   R&D   an  important  functionality:  1.  Economic  aspect:    meaning  that  R&D  cannot  be  subjected  to  the  same  kind  of  cost-­‐effective  and  just-­‐in-­‐time  managerial  approach  as  the  regular  activity  of  goods  and  service  production.  2.  Cognitive  aspect    means  that   the  distance  between  the   laboratory  and  the  real   world   makes   it   possible   to   undertake   experiments  while  using  the  lab  to  control  some  aspects  of  the  reality.  

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Economic Aspect

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The  main  motivation   of   explicit   R&D   activities   is   the  production   of  knowledge.    An  entrepreneur  or  a  policy  maker  who  is  launching  a  R&D  program  is  perfectly  aware  that  this  activity  is  fraught  with  many  uncertainties.    Given   this   uncertainty,   research   activities   cannot   be   managed   and  outputs   evaluated   in   the   same   way   as   in   the   regular   production   of  goods   and   services.   This   creates   a   sort   of   “isolated   or   protected  world”   for   R&D   which   is   less   dependent   on   cost   effectiveness   and  timely  delivery  of  outputs  than  are  other  economic  activities.    Even   a   failure   in   R&D   can   be   viewed   as   a   useful   informational  output.  Particularly  when  it  happens  at  the  basic  research  stage,  the  failure  contributes  to  a  better  “map”  of  cognitive  opportunities.  

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Economic Aspect

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“Sheltered”  when  managerial  decisions   taken  under   some  kind  of  economic  constraint      Following   economic   and   management   analysis   of   the   Japanese-­‐type  firm  (Aoki  1988),  efforts  were  made  to  bring  the  R&D  function  closer   to  product  development.  The  aim  was   to   subject  processes  of  knowledge  production  to  the  immediate  needs  of  the  market.    The   decline   of   corporate   R&D   laboratories,   the   relocation   of  research  structures  and  budgets  within  operating  divisions,  and  the  creation  of   internal  markets   for   research  were  all   trends   toward  a  stronger   dependence   of   research   on  market   needs,   emphasis   on  shorter-­‐term   objectives,   and   introduction   of   more   cost   effective  research  techniques  and  practices.  .  

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Economic Aspect

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But  there  is  a  basic  confusion  between  the  idea  that  research   is   “endogenous”   because   it   is  constrained,   influenced,   and   oriented   by   the  economy   and   society   (Rosenberg   1982),   and   the  incorrect  idea  that  all  distance  must  be  reduced.      By   eliminating   all   distance   it   seems   that   one  loses  the  capacity,  peculiar  to  research,  to  trigger  radical  changes  by  conceiving  major   innovations  that  will  create  tomorrow’s  markets.  

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Cognitive Aspect

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Explicit  R&D  activity  is  also  important  because  it  makes  it  possible  (in  most  cases)  to  conceive  and  carry  out  well-­‐defined  and  controlled  experimental   probes   of   possible   ways   to   improve   technological  performance   and   to   get   relatively   sharp   and   quick   feedback   on   the  results  (Nelson  1999).      Well-­‐defined  and  controlled  experimental  probes  require  isolation  of  the  technology  from  its  surroundings.  Experimentation  often  uses  simplified  versions  (models)  of  the  object  and  environment  to  be  tested.  Using  a  model  in  experimentation  is  a  way   of   controlling   some   aspects   of   reality   that   would   affect   the  experiment,  in  order  to  simplify  analysis  of  the  results.    The  ability  to  perform  exploratory  activities  that  would  not  otherwise  be   possible   in   real   life   is   a   key   factor   supporting   rapid   knowledge  advances.  

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The Diffusion of Science-Based Research

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 Scientifically  Based  Research:  research  that  is  guided  and  informed  by  a  science  which  has  reached  the  predictive  stage.    Only  science  in  the  predictive  stage  provides  results,  which  are  usable  immediately   to   advance   technological   knowledge   (Kline   and  Rosenberg  1986)  Some   industrial   sectors   have   used   for   a   long   time   scientific  approaches   to   create   knowledge   (electricity,   chemicals)   (Rosenberg  1992).    Yet   most   major   technological   breakthroughs   were   not   directly  based  on  science.  It  has  been  the  slow  expansion  of  the  model  of  science   illuminating   technology   that   has   spawned   innovation   in  sectors   where   scientific   research   rarely   or   never   resulted   in  innovation.  

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The Diffusion of Science-Based Research

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A  scientific  approach  contributes  to  innovation  in  three  different  ways  

Provides  a  more  systema;c  and  effec;ve  base  for  discovery  and  innova;on.  

Allows  for  beIer  control  (quality,  impact,  regula;on)  of  the  new  products  and  processes  introduced.  

May  be  at  the  origin  of  en;rely  new  products  or  processes.  

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The Diffusion of Science-Based Research

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These  3  scientific  approaches  seem  to  conquer  new  ground  all  the  time,  even  those  sectors  that  appear  a  priori  to  resist  them.      Drug   discovery   is   a   good   example   of   a   domain  that   has   recently   been   characterized   by   a   shift  from   a   random   approach   through   large-­‐scale  screening   toward   a   more   science-­‐guided  approach  relying  on  knowledge  of   the  biological  basis  of  a  disease  to  frame  a  research  strategy.      

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The Diffusion of Science-Based Research

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“Double-­‐blinding   method”   in   the   health   and  pharmaceu%cal  sector,      This   method,   reduces   the   risk   that   wishful   thinking   or  other  poten;al  biases  may  influence  the  outcome.      Randomized   controlled   trial   or   randomized   field   trial   is  the  kind  of  scien%fic  method  offering  a  large  poten%al  to  generate  scien%fic  knowledge  and  robust  evidences  on  a  broad   range   of   topics   in   various   fields   of   social   and  educa%onal  research  (Fitz-­‐Gibbon  2001)  

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The Diffusion of Science-Based Research

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The  cons;tu;on  of  scien;fic  knowledge  bases  directly  useful  to  innova;on,  in  most  sectors.      The  idea  is  not  to  rehabilitate  the  old  linear,  so-­‐called  “science  push”  innova%on  model,  but  to  grasp  the  structure  of  knowledge  systems  characterizing  areas  with  the  biggest  advances  in  knowledge  and  know-­‐how.      

Research   Development  

Production   Marketing  

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The Diffusion of Science-Based Research

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The  connection  of  scientific  research  to  innovation  has  two  distinct  forms:  First,  scientific  knowledge  production  upstream  from  industrial  sectors  allows  more  effective  innovative  research  that  escapes  from  empiricism.    •   For  example,  knowledge  of  the  properties  of  transition  of  certain  

materials    renews  innovation  in  the  adhesive  sector.    Second,  the  appearance  within  the  firm  itself  of  scientific  investigation  tools.    •  For  example,  in  the  automotive  sector  fast  and  inexpensive  

simulations  enable  massive  and  repid  experimentation  required  for  developing  complex  safety  devices.  (Thomke  2001,  75).    

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The Diffusion of Science-Based Research

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These  different  developments  all  point  to  the  idea  that  any  research  problem  warrants  an  effort  at  collecting  scientific  data,  and  that  appropriate  forms  of  experimentation  are  necessary  and  most  often  possible.    As  shown  by  K.  Smith  (2000),  one  of  the  features  of  the  knowledge  economy  is  that  many  industries  are  now  firmly  based  on  complex  scientific  knowledge.    

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Research Collaboration

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Rationales  of  collabration:      ü Sharing  research  costs    ü Avoiding  duplicative  projects  ü Creating  larger  pools  of  knowledge    ü Which  in  turn  generate  greater  variances  from  which  

more  promising  avenues  of  research  can  be  selected  ü The  economic  gains  to  be  generated  from  division  of  

labor  in  research  activities.      Those  rationales  still  apply    for  the  collaboration  developed  in  the  domain  of  basic  research.    

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Research Collaboration

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Example,  Genom  project  contortia    Taking   advantage   from   different   teams’  specializations  and  to  combine  them    Consortia   are   set   up   to   put   together   a   large  enough   collection  of   samples   in   order   to  produce  knowledge  of  a  better  quality,  or  knowledge  which  could  not  be  obtained  otherwise.  

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Increasing Returns in the Production of Knowledge

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Various  Forms  of  Complementarity    Many  forms  of  complementarity  between  elements  of  knowledge  are  at  the  base  of  knowledge  production.  These  complementarities  have  been  studied  extensively  in  the  fields  of  technological  knowledge  (Maunoury  1972;  Gille  1978)  and  scientific  knowledge  (David,  Mowery,  and  Steinmueller  1992;  Rosenberg  1992).      Everywhere,  transfers,  transpositions,  and  new  combinations  allow  knowledge  to  advance.    

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Increasing Returns in the Production of Knowledge

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Increasing   Returns:   This   no;on   of   complementarity   in  knowledge  produc;on   is   a  way   of   saying   that   I   do   not  share   the   argument   that   exploita%on   of   a   knowledge  field  is  governed  by  the  law  of  decreasing  returns  that  applies  in  the  world  of  exhaus%ble  resources.      In   terms   of   that   law,   the   more   one   invents   the   less  there   remains   to   invent,   so   that   it   is   necessary   to  devote   more   resources   to   obtain   a   result   at   best  equivalent  to  past  achievements.  

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Increasing Returns in the Production of Knowledge

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Increasing  Returns    in  the  Production  of  Knowledge  

There  are  limits  to  the  effect  of  complementarities  and  indivisibilities;  knowledge  production  can  enter  into  a  zone  of  decreasing  returns.      

Everything  depends  on  the  ar;cula;on  and  balance  between  pure  basic  research  and  applied  research  and  between  public-­‐sector  and  private  sector  research.   34  

Basic  Research  (Creation  of  generic  

knowledge)  

Shift  in  the  productive    function  

Trigger  

Decreasing  returns   Push  

Constant  increase  in  research  

activity,  without  moving  too  

deeply  into  the  domain  of  decreasing  returns  

 

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Learning-by-doing

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•  Learning-­‐by-­‐doing  as  a  “joint”  activity  related  to  both  production  and  use  

•  Learning-­‐by-­‐doing  is  a  form  that  is  related  to  manufacturing  (and/or  utilization)  

•  It  leads  many  kinds  of  productivity  improvements  

•  Productive  experiences  (the  accumulation  of  doing)  

•  Improvement  of  productive  performance    

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Learning-by-doing

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•  “The  unit  cost  of  manufactured  good  production  tends  to  decline  significantly    as  more  are  produced”  

•  This  phenomenon  was  first  observed  in  the  aircraft  industry  

•  This  systematic  relationship  is  shown  by  Arrow’s  theory  of  endogenous  technical  change  

•  Productive  performance  is  increased  by  productive  experience  and  improvements  

•  Learning-­‐by-­‐doing  should  not  be  confused  with  incremental  innovation  

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Learning-by-doing

37  

•  Learning-­‐by-­‐doing  generates  only  technological  or  organizational  increments    

•  Most  incremental  innovations  are  not  produced  only  through  learning-­‐by  doing  mechanism      

•  Idea  of  learning  as  a  joint  activity  has  been  effectively  developed  by  Arrow    who  said:  “  

«The  motivation  for  engaging  in  the  activity  is  the  physical  output,  but  there  is  an  additional  gain  which  may  be  relatively  small  in  information  yet  which  reduces  the  cost  of  further  production.»  

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Learning as experimentation doing production

38  

•  Horndhall  effect:  based  on  repetition  and  incremental  development  of  expertise  

•  By  repeating  a  task,  one  becomes  more  effective  in  executing  that  task.  

•  Another  level  of  learning  is  “explicitly  cognitive”  it  consist  of  online  experiments.  

•  This  learning  is  based  on  an  experimental  concept,  where  data  is  collected  so  that  the  best  strategy  or  better  design  for  the  future.  

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An example for online experiments

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Adam  Smith  mentions  a  little  boy  who  repeatedly  opens  and  closes  the  valve  between  a  boiler  and  a  cylinder,  and  who  thus  discovers  a  device  enabling  the  valve  to  open  and  close  automatically:  “One  of  the  greatest  improvements  that  has  been  made  upon  this  machine,  since  it  was  first  invented,  was  in  this  manner  the  discovery  of  a  boy  who  wanted  to  save  his  own  labour.”  

Repeated  Action   Experimental  Learning  

More  effective  way  of  doing  

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Learning  as  experimentation  doing  production  

40  

The  importance  of  experimental  learning  depends  on  the  nature  of  the  activity:    •  There  are  high-­‐risk  activities  in  which  the  agents  have  

to  limit  their  experiments    •  since  they  could  carry  out  their    “normal  performance”  

that  has  to  be  achieved.  Airline  pilots  or  surgeons  cannot  learn  in  this  way  

•  By  contrast,  a  teacher  can  carry  out  educational  experiments    

•  A  craftsman  can  look  for  new  solutions  to  a  particular  problem  during  the  production  process.  

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Users at Knowledge Production

41  

Nathan  Rosenberg  emphasizes  learning-­‐by-­‐doing  related  to  the  use  of  a  product  or  process:    •  using  generates  problems;  problem-­‐solving  capacities  are  opened  and  learning  occurs.    

•  Faced  with  new  and  unexpected  local  situations,  users  have  to  solve  problems,  thus  in  a  position  to  teach  and  inform  those  who  design  systems.  

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Learning-by-using

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Learning-­‐by-­‐using  process  has  two  aspects  Final  users  learn  how  to  use  the  product                                                                                This  learning  process  can  be  extremely  important  when  use  of  the  product  involves  complex  tasks,  including  maintenance,  operating  procedures,  and  optimal  control.  Final  users  learn  about  the  performance  characteristics  of  the  product  which  are  highly  uncertain  before  the  product  has  been  used  for  a  long  period.  This  improved  understanding  of  the  relationship  between  specific  design  and  performance.  The  feedback  loops  in  the  development  stage  leading  to  some  kind  of  optimal  design  after  many  repetition  are  crucial.  In  this  case,  when  learning-­‐by-­‐using  results  in  design  modification,  Rosenberg  uses  the  notion  of  embodied  knowledge.  

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Learning-by-using

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In  innovation  activities  q the  user  will  be  motivated  to  find  a  solution  that  will  fit  exactly  

with  his  or  her  specific  needs  and  circumstances.  There  is  a  subjective  case  at  modify  process.  

q Users  in  a  very  broad  sense  acquire  a  certain  kind  of  knowledge  that  is  particular  to  a  specific  site  and/or  usage.  This  is  the  case  for  the  user  of  a  machine  tool  or  a  medical  instrument  and  for  the  “user”  of  a  valley  or  beach    

q the  impact  of  “sticky”  knowledge  when  knowledge  is  costly  to  transfer  (e.g.,  knowledge  about  some  particular  circumstances  of  the  user),  the  position  of  problem  solving  activity  can  shift  from  supplier  to  user.  

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Maximizing learning potential

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First,  in  a  “doing”  context,  maximizing  the  learning  benefit  requires  the  addition  of  instrumentation  in  order  to  take  advantage  of  observational  opportunities  on  the  production  line.  Second,  organizational  design  matters.  Extreme  technical  specialization  is  of  course  damaging  to  cognitive  learning.  

Ø Practice-­‐based  learning  environment.  (Taylorist  and  Fordist  divisions  of  labor)  

Ø The  design  of  fault-­‐tolerant  organizations,  thanks  to  fault-­‐tolerant  organizational  designs,  errors  and  failures  are  not  result  in  totally  blocking  the  system.  (more  robust,  less  dependent)  

Third,  it  is  important  to  create  special  incentive  structures  and  organizational  forms,  

Ø to  support  learners  and  encourage  them  to  reveal  new  knowledge  (acquired  by  doing)  

Ø to  create  documents  and  thus  generate  knowledge  objects,  and  to  memorize  and  share  that  knowledge.    

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The Coordination Model of Knowledge Production

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•  Complex  coordination  problems  produce  “integrative  knowledge”  •  Norms,  standards,  infratechnologies,  common  product  development  

platforms  •  integrative  knowledge:  –  compatibility,  interoperability,  interconnectivity  between  subsystems  –  exploitation  external  network      •  Collaboration  in  Knowledge  production,  cannot  be  explained  only  by  

economics  of  R&D  •  The  traditional  solution  relied  on  vertical  integration    •  changing  outsourcing  and  supply  management  •  requiring  strong  coordination  mechnanisms  

 

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Innovation in Knowledge Economy

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There  are  three  models  for  innovation  in  knowledge  economy:  •  The  first  is  related  to  scientific  nature  of  research  methods  

•  Secondly,  users’  engagement    which  is  based  on  knowledge  production  is  vital  to  understand  role  of  it  

•  Thirdly,  increasing  complexity  and  modularity  of  industry  creates  integrative  knowledge  

Page 47: Production of Knowledge_D.Foray_chapter3 -EbruBasak

47  Table  3.3  

Three Critical Models of Innovation  

Model  1   Model  2   Model  3  

Innovative  Opportunities  

Scientific    developments  

User  needs  and    capabilities  

Problems  raised  by    integration  in    complex    technological    systems    

Critical  Relations,  Crucial  Organizations  

Universities-­‐industries,  startups  

User-­‐producers    User  communities  

Architect  and  module    designers,  strategic    and  standardization    consortia