programmatic video buying

Download Programmatic video buying

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  1. 1. Programmatic Video Buying Realweb 2015
  2. 2. : Online Programmatic video programmatic video 1 2 3 4 5
  3. 3. : Online Programmatic video programmatic video 1 2 3 4 5
  4. 4. : ComScore Video Metrix, Russia omScore Video Metrix, Json & Partners, Russia, 15+, 60M 90% 10B 39
  5. 5. : Online Programmatic video programmatic video 1 2 3 4 5
  6. 6. Programmatic ?
  7. 7. Programmatic
  8. 8. Programmatic Programmatic Programmatic RTB Programmatic NON RTB (DEAL-ID)
  9. 9. Video Programmatic
  10. 10. : Online Programmatic video programmatic video 1 2 3 4 5
  11. 11. In Banner In Stream
  12. 12. - DSP SSP Google AdEx AppNexus BidSwitch Rubicon Nexage Casale Media PubMatic OpenX AdFox Yandex Spicy 30 DBM Vihub Exebid
  13. 13. Exebit DBM ViHub
  14. 14. Brand Safety Look-alike Video in mobile True View
  15. 15. Brand Safety (Zoomby, Tvigle , Smotri, Myvi ) Alter Geo Video in mobile CPV
  16. 16. (in-banner) (in-banner) (in-banner) ( ) Kinopoisk.ru (in-stream)
  17. 17. Spicy Look-alike (.) (FACETz) (FACETz) (FACETz)
  18. 18. ?
  19. 19. DSP CPM CTR CPC DBM CPM 60 . 0,1% 60 . . CPM 50 . 0,1% 50 . Exebid CPM 47 . 0,1% 47 . DSP CPM CTR CPC DBM CPM 295 . 2% 15 . . CPM 150 . 1% 15 . ViHub CPM 220 . 1% 22 . Exebid CPM 266 . 2% 13 . In Banner In Stream
  20. 20. : Online Programmatic video programmatic video 1 2 3 4 5
  21. 21. Video Programmatic TV
  22. 22. In Banner - DSP: DBM : : : CTR 0,10% In Banner 0,18%
  23. 23. video?
  24. 24. : Online Programmatic video Programmatic video 1 2 3 4 5
  25. 25. video programmatic
  26. 26. , DSP, 1 +
  27. 27. - PC 47 . In-banner CPC 13 . In-stream + CPM
  28. 28. , +
  29. 29. , + ,
  30. 30. Youtube, - ? kinopoisk.ru, Zoomby.ru, russianfood.com, fotostrana.ru, tvzavr.ru, pulsplus.ru, rutube.ru, Piter.tv, ., filmon.com, dailymotion.com, eurosport.ru + VK Facebook
  31. 31. , Brand Safety + ,
  32. 32. , GRP? + ,
  33. 33. C PROGRAMMATIC
  34. 34.