“Social Networking for Kids”

Presenter:

Eric HwangFounder & CEOerihwa@gmail.com

유저 나이

아이들VirtualWorlds

성인Social

Networking

Source: Facebook’s Social Ads Platform

USA Facebook Users

As of 1/04/09

Age Users Percentage

0-17 5,674,780 13.5%

18-24 17,192,360 40.8%

25-34 11,254,700 26.7%

35-54 6,989,200 16.6%

55+ 954,680 2.3%

Unknown 23,480 0.1%

▶ 미국의 인터넷신문 eMarketer에 따르면 2011년까지

5천만명에 이르는 미국, 캐나다 초등학생의 53%가

Club penguin과 같은 가상현실게임을 할 것으로 예상하고 있다.

Survey: Where kids ages 7-10 go online. ( Jan 2010 )

Kids make money◦ “BabySitter” Effect

(Average monthly US unique users in millions, Jan-Oct ’08)

WebKinz ClubPenguin Neopets IMVU SecondLife

(Source: comScore Networks, J.P. Morgan estimates)

(-video here-)

Decorate

크래프팅스페셜 아이템 획득

몬스터 잡기 마법 이벤트

요리 만들기마나 회복

미니게임 월드 탐험요리 재료 획득코인 획득

Super Item

Other

Club Penguin Moshi Monster

Habbo Hotel Barbie girl

“Transformation”

The appeal of

growing up.

둘이서 즐기는 멀티 미니게임

일반화 된 아이템 시스템과 보상 시스템

발전된 플래시 기술

Easy & Fun for kids, 100% Safe

Stage 1:

- Development Finalize

- MarketingDeployment Research

- Launch (09.15)

Stage 2:

- USA Office Setup

- USA Partner Orientation

- “Viral Marketing Tools”Development

- Marketing Prep

Stage 3:

- Four Target Marketing

• Portals• Dress-up• Direct• Minigames

Trimester Financials(total over four month period)

Part Sep – Dec Jan - Apr May - Aug Sep - Dec

Costs

Development $130,700 $119,900 $119,900 $119,900

Marketing $30,900 $119,300 $122,117 $180,231

Service & Support $15,000 $37,247 $142,492 $418,754

Total Cost $169,100 $276,447 $384,509 $718,884

Income

Unique Users 750 28,744 204,153 664,590

Revenue $0 $38,718 $314,482 $1,308,611

Profit -$169,100 -$237,728 -$70,027 $589,726

Notes Setup Intial Marketing BEP Expansion

(Note: See budget sheet for detailed budget)

0

100,000

200,000

300,000

400,000

10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

Cost

Revenue

기준 : 달러 ($)

보수적인 매출 추정 :

같은 계열의 타 게임들 성장자료 기준:

ClubPenguin, OurWorld, Spine World, Moshi Monsters

3 of every 10 ClubPenguin users

-or- based on growth to 10% market share

전체 게임 User 중 프리미엄 User 10% 목표

Month