promocija i brending uz mobilne aplikacije i seo - bizbuzz 2011
DESCRIPTION
Predavanje Zarka Zivkovica o mobilnom marketingu i optimizaciji sajtova na BizBuzz konferenciji Novermbar 2011.TRANSCRIPT
![Page 2: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/2.jpg)
• Napredak mobilne tehnologije• 5.3 milijardi mobilnih korisnika • 1.2 milijarde koriste internet• 1 od 7 pretraga dolazi sa mobilnih telefona• Vrhunac potražnje mobilnih aplikacija 2013.g• 2014.g više korisnika pristupa internetu preko
mobilnih nego preko desktop uređaja
![Page 3: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/3.jpg)
![Page 4: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/4.jpg)
![Page 5: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/5.jpg)
Predviđanja za 2012
![Page 6: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/6.jpg)
![Page 7: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/7.jpg)
Kupovina Preko Mobilnog Telefona
![Page 8: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/8.jpg)
![Page 9: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/9.jpg)
Brending uz Pomoć Mobilnih Aplikacija
![Page 10: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/10.jpg)
![Page 11: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/11.jpg)
![Page 12: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/12.jpg)
![Page 13: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/13.jpg)
![Page 14: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/14.jpg)
![Page 15: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/15.jpg)
![Page 16: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/16.jpg)
![Page 17: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/17.jpg)
Osnove Kreiranja Aplikacija
![Page 18: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/18.jpg)
• Upotrebljivost Aplikacije• Unikatnost• Promocija i Brending• Održavanje
![Page 19: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/19.jpg)
Brending Kroz Mobilne Aplikacije
![Page 20: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/20.jpg)
• Razvoj za poznato tržište• Brending u samoj aplikaciji• Ponude• Linkovi ka sajtu – Proizvodi i usluge• Mogućnost deljenja na socijalnim mrežama
![Page 21: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/21.jpg)
SEO Implementacija
![Page 22: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/22.jpg)
• Online brending i promocija• Korišćenje aplikacije za pravljenje linkova• Review sajtovi i blogovi• Tool i app dirktorijumi• Besplatna verzija (ako se aplikacija plaća)• Kros promocija sa drugim aplikacijama• Facebook stranica i Twitter profil• YouTube video• Baneri i wallpaper-i sa gotovim kodom
![Page 23: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/23.jpg)
Beneficije Korišćenja Mobilnih Aplikacija za SEO i Brending
![Page 24: Promocija i Brending uz Mobilne Aplikacije i SEO - BizBuzz 2011](https://reader035.vdocuments.pub/reader035/viewer/2022062303/558aa849d8b42a68408b4696/html5/thumbnails/24.jpg)
• Lokalni Marketing • Prisustvo na svim vertikalama tržišta• Uvek uz korisnika• Lak pristup analitici• Veliki potencijal za viralni sadržaj• Nezasićeno tražište• Vrlo efektivan oblik marketinga• Potencijal za ekspanziju na nova tržišta