proposal biaya promosi
TRANSCRIPT
PROPOSAL
PENGARUH BIAYA PROMOSI TERHADAPVOLUME PENJUALAN TIKET PADA
PT. GARUDA INDONESIACABANG MAKASSAR
OLEH
MUHAMMAD IKHSANNIM: 0110077
UNIVERSITAS SULAWESI BARAT (UNSULBAR)JURUSAN MANAJEMEN
MAJENE2015
DAFTAR ISI
Halaman
Halaman Judul................................................................................. i
Daftar Isi ..........................................................................................
BAB I. PENDAHULUAN .................................................................. 1
A. Latar Belakang ..................................................................... 1
B. Masalah Pokok ..................................................................... 5
C. Tujuan dan Kegunaan Penelitian .......................................... 5
D. Hipotesis ............................................................................... 6
BAB II. TINJAUAN PUSTAKA ......................................................... 7
A. Pengertian Pemasaran ......................................................... 7
B. Pengertian Promosi............................................................... 7
C. Tujuan Promosi..................................................................... 12
D. Pengertian Biaya .................................................................. 18
E. Pengertian Penjualan ........................................................... 20
BAB III. METODE PENELITIAN ...................................................... 23
A. Daerah dan waktu Penelitian ................................................ 23
B. Metode Pengumpulan Data .................................................. 23
C. Jenis dan Sumber Data ........................................................ 24
D. Metode Analisis .................................................................... 25