propunere campanie - degete curate
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Propunere de campanie, pentru admitere master Publicitate si reclamaTRANSCRIPT
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Pag. 1/14Bun Gasit
Alexandru Negru
septembrie 2008
DegeteCurateCleanTouchCleanScreen
Propunere de campanie
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Pag. 2/14Introducere
Client
Produs:
nu exista in acest moment in portofoliul clientului
produs propus: servetele umede pentru posesorii de mobile
touch screen
Am imaginat o campanie pentru un client care are in
portofoliu produse din categoria “servetele igienice”
Clientul ales este brandul
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Pag. 3/14Categoria servetele umede
produsele existente in portofoliul clientului:
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Pag. 4/14Produsul nostru
DAR
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dimensiunile pietei de mobile TouchScreen
milioane mobile touchscreen vandute in 2007
Estimare de vanzari de milioane de mobile touchscreen pana 2012.
Pag. 5/14Context
30
230
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Pag. 6/14Context
In Romania
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Pag. 7/14noul produs
Target
pozitionarea
Beneficiu
DegeteCurateCleanTouchCleanScreen
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in supermarket Produsul va fi plasat in sectorul
accesorii telefoane mobile si in zona caselor de marcat
Pag. 8/14mix
indoor: Print
Neconventional:
Pr: organizare concurs desfasurat in mediul online
merchandising:
CSR: campanie sustinere comunitatea artizanilor
handmade din romania
packaging: dimensiuni adaptate la cele ale unui mobil.
produsul va fi ambalat in pachete dar si individual
Produsul va fi distribuit si prin magazinele gsm specializate
si dealerii retelelor mobile
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Pag. 9/14
strategie:
Servetelele umede devin sinonimul curatirii
mobilelor touch screen si a degetelor utilizatorului
degetecurate
executii:
in situatii delicate, servetelele te ajuta sa
beneficiezi de functiile mobilului tau
degetecurate
creatie:
idei
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Pag. 10/14Executii (drafts)
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Pag. 11/14Executii (drafts)
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Pag. 12/14Executii (drafts)
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Pag. 13/14Executii (drafts)
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Pag. 14/14
Va multumesc.
Alexandru Negru