prose bisnis jasa (case: telekomunikasi)
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Proses Bisnis Telekomunikasi Selular
Kuliah Umum Sistem Informasi Manajemen Fakultas Ekonomi, Universitas Jenderal Achmad Yani
Cimahi, 11 April 2014
Oleh: Helmi Wahidi
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Knowing MIS
Telecom Process
The 2nd Curve
Discussion
Agenda
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Management Information Systems (MIS) is the study of people, technology, organizations and the relationships among them.
MIS helps firms realize maximum benefit from investment in personnel, equipment and business processes.
MIS is a people-oriented field with an emphasis on service through technology.
What is Management Information Systems?
Source: http://mays.tamu.edu 3
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Telco Process Framework
Source: http://www.tmforum.org
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Process Hierarchy
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Telco Main Process
DEVELOPMENT CRM REVENUES ENTERPRISE
•License •Technology •Networks
•PLM •Marketing
•Customer Contact •Sales •CLM
•Billing •Payment •Assurance
•Strategic •Human
Capital •Asset
•Stakeholder
C U S T O M E R
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GSM Networks
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GSM from 1G to 5G
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SIMcard Process
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Customer Lifecycle
• Acquire prospective customer.
• Manage the customer lifecycle through: • Segmentation • Campaign (up/cross selling) • Loyalty
• Churn & win-back management.
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Telco Assurance
Source: http://www.ey.com
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Revenue Leakages
Source: http://www.kpmg.com
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The 2nd Curve
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M2M
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Comment
Question
Critique
Suggestion
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Discussion