Protéger ses données personnelles dans un environnement multi-device: un enjeu commun aux utilisateurs et

aux entreprisesHervé Le Jouan, CEO Privowny

#agility2016

An Always “ON” Worldof Opportunities and Risks

Privowny

#agility2016

Personal Data: an un-precedent opportunity

Cisco forecasts 50 Billion connected objects by 2020

IDC forecasts 212 Billion!

68% of all data iscreated by individuals

Easy to access

Increased value

Personalization

New services

Real time

Automation

Ubiquity

Anticipation

Open dataPublic

Private

∞

∞ ∞

∞

∞

∞

∞

∞

∞∞

∞

∞

∞

2005

2010

2012

2015

2020

130

1227

2837

8591

40026

The Digital Universe in Exaoctets (billions of Gigaoctets). Source IDC Dec 2012

Prevention

Cost of data

storage and

treatment

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#agility2016

Personal Data Value Market

« €440 billion is at risk if stakeholders fail to establish a trusted flow of personal data »*

€1 Trillion

€315 Billion

2011 2020 *Source: BCG 2012 report - “THE VALUE OF OUR DIGITAL IDENTITY”

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Consumers are concerned Privowny

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Consumers are concerned Privowny

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Consumers are concerned Privowny

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As companies are…

Source: 2016 Cyberthreat Defense report – CyberEdge Group

Privowny

#agility2016 Source: 2016 Cyberthreat Defense report – CyberEdge Group

As companies are…Privowny

#agility2016

The risk is everywhere

Big data is the new norm Any native digital company

may be a competitor and a global player tomorrow

From identity theft to data breaches Consumer data is vulnerable

and companies are liable

A challenging regulatory environment Global brands have to comply with every jurisdiction that

they operate within

Loyalty is under pressureA customer can change most of its

service providers in a few clicks

From invasive Ads to Govt surveillanceWe live in a real-time connected world tracking our least move and behavior

Connected objects are coming So their vulnerability is

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#agility2016

GAFAM & NATU control this connected world

Home

Transportation - TravelDevices - IoT

EducationWork

HealthPayment

E-commerce

Storage/Cloud

Search

Mail

ServicesContent

Devices

Social/Communication

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#agility2016

PrivownyHow Can We Transform Those FearsAND Risks Into Opportunities?

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Sounds familiar …

By putting users at the center

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#agility2016

But it has never been really done

As users have been seen as products

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The Digital Transformation: for what?

Track users and use Big Data in their back

and propose them personalized services?

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The Digital Transformation: for what?

Or engage with them transparently

And get access to smart data as they consent

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As their Trust is key

For brand capital

For acceptance

For engagement

For loyalty

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How to get their Trust

Respect their Privacy

Help them to protect themselves

Offer them visibility and control

Obtain their “enlighten” permission

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#agility2016

A balanced relationship as a new paradigm

Data is on companies’ side

Data needs to be on users’ side as well

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#agility2016

Vision

User PersonalData Store

BRAND N

.

.

.

BRAND A

AuthenticationPush data held by brandsAccess to personal data with user permissionGive and Revoke consentRight to be forgottenData update(s)Limits on data retention

Control & protect Interactions with devicesWhat is important (identity, …)What is leftWhat is sharedHow devices are connected together…

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#agility2016

Everyone will win

Companies• Manage consumers’ data responsibly and ethically• Communication: Transparency as a foundation to enhance brand value• Increase Clients acquisition, engagement, loyalty and trust• Enhance Clients insight (for sales, marketing, research, development)• Stay on the right side of regulation & oversight• New business models

Clients• Empowerment and Emancipation – marketplace control for the first time (One place for personal data control,

permission management, data monetization, ...)• Relevance : reduce/eliminate uninvited engagements• Economic exchange/reward for attention and data

Society• Meet the requirements expressed by regulators and think tanks for a service that puts individuals in capacity

to manage their data• Reduce waste of unsolicited direct marketing, advertising, promotions, ...

Privowny

Merci

HERVÉ LE JOUANCEO

Privowny @hervelj @privowny