REGISTRATION AND MORNING COFFEE

EXPRESS INTRODUCTION: PRESENTATION OF PARTICIPANTS CONSUMER GOODS CONGRESS

MACROECONOMIC FORECAST 2017. Analytical Report Speaker: Mykhaylo Kukhar, an economist at IMF Group • In what economic conditions would be producer and consumer?

The main factors that a�ect the hryvnia exchange rate and the in�ation rateCondition of the internal market and the dynamics of consumer demand

CONSUMER BEHAVIOR: YESTERDAY, TODAY AND TOMORROW. Analytic reportSpeaker: Anna Shtepa, specialist in work with retail chains Nielsen Ukraine • Consumer con�dence and buying activity

5 key consumer trends in Ukraine and in the world for 2016Consumer Behavior: Look into the Future

COFFEE BREAK

STRATEGY AND TACTICS OF WINNER. Dialog CEOSpeakers: Tatiana Lukinyuk, CEO of «Red Bull Ukraine» Andriy Samusenko, chairman Supervisory Board «Mondelez Ukraine» Andriy Zhukov, General Director of «Vitmark Ukraine» • Conclusions 2015-2016 years: the experience for victories in 2017

What is "e�ective development strategy"Focus on sales or pro�t: why it is important to de�ne goalsHow to keep stability of the market during the stormThe systematic transformation as a tool to achieve leadership

PROGRAM

9:00–09:30

9:30–10:00

10:00–10:30

10:30–11:00

11:00–11:30

11:30–12:30

FMCGclub.

THE EUROPEAN PROSPECTS OF THE UKRAINIAN PRODUCERSpeaker: Antoine Bonnel, co-founder and managing director of the French company Wabel

Analysis of the European market in the FMCG segment Privet labelEuropean perspective on Ukrainian producersHow to get a contract with the European networks

EXPORT DEVELOPMENT. DiscussionSpeakers: Olga Tro�mtseva, Deputy Minister of Agrarian Policy and Food of Ukraine on European Integration

Export Strategy of Ukraine: the government rate Prospective products and markets in the export of Ukraine European barriers: Status and Prospects 2017

Mykola Skrypnyk, Head of Private Label Corporation S.Group Topic: Why the Near East more interesting in Europe

Why the Near East has become promising for Ukrainian foodHow to sell a particular product in a new marketUkraine - this is Europe? Arab consumer Glance

Andriy Elin, Director of «Galicia-Trade»Topic: Export Strategy: a marathon, not a sprint

How to prepare the company for export and do not step on a rake Is it possible to gain a foothold in the European market without the own productionHow a long time to keep the position on foreign markets

LUNCH

MARKETING TRENDS. The best casesSpeakers:

Victoria Mokraya, senior brand manager of «Danone Ukraine»Topic: How to convert consumer emotions sale

Anti-crisis: how to sell goods in low purchasing power. Case «Активия Drink & Go»Love and a habit as the emotions turn into sales. Platform useful habits «best you»

Biosphere Company, speaker to be con�rmedTopic: The most e�ective channels of communication with the consumer• How to engage maximum attention to product

Packaging is important: why the Biosphere is betting on the product packaging. Case wet wipes «Smile»

Anastasia Popova, head of CRM and marketing research group «Watsons Ukraine»Topic: How to measure loyalty. Experience of implementing metrics in Watsons NPS network• Winning tactics: understand that the consumer buys• An e�ective loyalty program. Where the button of consumer

AUTOMATION OF RETAILERS PROCESSES: SOLVING URGENT PROBLEMS. Special report Speaker: Viktoria Ilchenko, business analyst 1C• Automate processes its own production in chain of МЕТРО • The speci�cs of the management LAN range«7-23»

12:30-13:00

13:00–14:00

14:00–15:00

15:00–16:00

16:00–16:30

16:00–18:30

18:00–19:00

FMCGclub.

THE EUROPEAN PROSPECTS OF THE UKRAINIAN PRODUCERSpeaker: Antoine Bonnel, co-founder and managing director of the French company Wabel

Analysis of the European market in the FMCG segment Privet labelEuropean perspective on Ukrainian producersHow to get a contract with the European networks

EXPORT DEVELOPMENT. DiscussionSpeakers: Olga Tro�mtseva, Deputy Minister of Agrarian Policy and Food of Ukraine on European Integration

Export Strategy of Ukraine: the government rate Prospective products and markets in the export of Ukraine European barriers: Status and Prospects 2017

Mykola Skrypnyk, Head of Private Label Corporation S.Group Topic: Why the Near East more interesting in Europe

Why the Near East has become promising for Ukrainian foodHow to sell a particular product in a new marketUkraine - this is Europe? Arab consumer Glance

Andriy Elin, Director of «Galicia-Trade»Topic: Export Strategy: a marathon, not a sprint

How to prepare the company for export and do not step on a rake Is it possible to gain a foothold in the European market without the own productionHow a long time to keep the position on foreign markets

LUNCH

MARKETING TRENDS. The best casesSpeakers:

Victoria Mokraya, senior brand manager of «Danone Ukraine»Topic: How to convert consumer emotions sale

Anti-crisis: how to sell goods in low purchasing power. Case «Активия Drink & Go»Love and a habit as the emotions turn into sales. Platform useful habits «best you»

Biosphere Company, speaker to be con�rmedTopic: The most e�ective channels of communication with the consumer• How to engage maximum attention to product

Packaging is important: why the Biosphere is betting on the product packaging. Case wet wipes «Smile»

Anastasia Popova, head of CRM and marketing research group «Watsons Ukraine»Topic: How to measure loyalty. Experience of implementing metrics in Watsons NPS network• Winning tactics: understand that the consumer buys• An e�ective loyalty program. Where the button of consumer

AUTOMATION OF RETAILERS PROCESSES: SOLVING URGENT PROBLEMS. Special report Speaker: Viktoria Ilchenko, business analyst 1C• Automate processes its own production in chain of МЕТРО • The speci�cs of the management LAN range«7-23»

12:30-13:00

13:00–14:00

14:00–15:00

15:00–16:00

16:00–16:30

16:00–18:30

18:00–19:00

FMCGclub.

12:30-13:00

13:00–14:00

14:00–15:00

15:00–16:00

16:00–16:30

16:00–18:30

18:00–19:00

STRATEGY AND TACTICS OF THE TRADE NETWORK. DialogSpeakers: Sergey Shavlukevich, CEO «Spar Ukraine Corporation» Topic: Ukrainian consumers the eyes of a European network

• Why SPAR chain back into the Ukrainian market• Signals for Ukrainian retail market: the view from Europe• How to build a relationship with the manufacturer of the new chain

Julia Pylypenko, Sales Director Metro Cash & Carry Ukraine Topic: Own chain production: Threats to the manufacturer or new opportunities

• Project Fermove: what results have been reached• Why chain provide themselves with their own production • How manufacturer can compete with Private Label products

Vladimir Matyas, General Director of the chain «TOR-BA» Topic: Chain without extra charge: how it works

• The model of the warehouse-market: chain without extra charges• How to optimize processes in order to get a price lower than the discounter• Warehouse-market: new opportunities for the manufacturer

INFORMAL NETWORKING FORUM

FMCGclub.