psihologija boja: dizajn knjige
DESCRIPTION
Odabir boja za dizajn korica knjiga.TRANSCRIPT
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Psihologija boja: dizajn knjige
Marketing knjižničnih proizvoda i
usluga
AnjaĐurđević
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ODABIR BOJA
Boje korica knjige ovise o osjećajima koje se želi potaknuti kod potencijalnog čitatelja.
Dizajn korica knjige treba koristiti kombinaciju boja koja privlači ciljanu publiku i odražava temu.
Svaka boja izaziva određene emocije i asocijacije uvjetovane kulturološkim i psihološkim komponentama.
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CRVENA
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ŽUTA
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RUŽIČASTA
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PLAVA
PLAVA
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LJUBIČASTA
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ZELENA
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SMEĐA
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KOMBINACIJE BOJA
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LITERATURA• Widrich, Leo. Why Facebook is blue:
the science of colors in marketing. URL: http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue (2013-10-16)
• Book Cover Colors. URL: http://www.selfpublishinghouse.com/book-cover-colors.html (2013-10-16)
• Psychology of Color in Marketing and Branding. URL: https://www.helpscout.net/blog/psychology-of-color/ (2013-10-16)