pt multi indocitra tbk. - mic.co.id · 28 strategi pemasaran hori 2013 (led) campaign eco-lighting...
TRANSCRIPT
Corporate Overview
• Didirikan tahun 1990, kantor pusat di Jakarta
• Penawaran saham publik pada tahun 2005, terdaftar di BEJ
• Brand: PIGEON (babycare), HORI (lighting), ASTALIFT (skincare)
• 875 karyawan (Maret 2013) , > 130 distribution points
• Shareholders: PT Buana Graha Utama (60%) and Public (40%)
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Distribusi dan pemasaran consumer products di Indonesia
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1990 Company Establishment
1995 PI Establishment, JV with Pigeon Corp Japan
1996 License from Pigeon Corp Japan
2000 ISO 9002:1994 (PI)
2003 ISO 9001:2000 (PI)
2004 GMP & ISO 9001:2000 (MEC)
2005 IPO
2009 ISO 9001:2008 (MEC,PI)
2010 Launch HORI Lighting
2011 BPA free Bottle, LED Lamps
2012 Launch ASTALIFT
75 95 115
138 160
195 221
244
308 340
423 465
560
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
(Sal
es ID
R B
illio
n)
Long track record of sustainable growth
Corporate Milestone
Nationwide Distribution Network
3
Jakarta
Surabaya
Sub Distributors
> 130
Brand Store
15
Branches
2
Extensive & strong distribution network across the Indonesian archipelago
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Pembukaan counter pertama Astalift Sogo di Mall @ Alam Sutera Serpong 12 Desember 2012
Counter Astalift di dalam Sogo
Olga Lydia, brand ambassador Astalift untuk Indonesia
Pemotongan kue, seremoni pembukaan counter Astalift bersama principal dari FujiFilm TOKYO & FujiFilm Asia Pasifik
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Media Gathering 2013 Ritz Carlton Hotel 4 April 2013
Presentasi oleh Maki Nogaito (Corporate Communication FTYO), perwakilan dari Fuji Film Tokyo Japan. Didampingi oleh Olga Lydia sebagai Brand Ambassador Astalift untuk Indonesia.
Fasilitas Manufacturing
PT PIGEON INDONESIA
PT MULTIELOK COSMETIC
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Memproduksi nursing bottle, nipple, dan baby accessories. Didirikan tahun 1995
Memproduksi skincare & toiletries. Didirikan tahun 1981
PT Multi Indocitra Tbk di support dengan 2 pabrik modern
Business Overview
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Babycare 82.4% Teen
Skincare 5.3%
Lighting 12.3%
410 502
56
58
2011 2012
Domestic Export
>80% dominated by domestic market
(IDR Billion)
Net Sales Performance Net sales 2012
Contribution by Product Categories
Market share 64% for bottle and 66% for nipple (Nielsen Indonesia scantrack 2012)
Business Overview
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560.0
0
100
200
300
400
500
600
2008 2009 2010 2011 2012
Net Sales (Miliar Rupiah)
Net sales bertumbuh sebesar 20.3% dari 2011, Net income growth 35%
40.6
0
5
10
15
20
25
30
35
40
45
2008 2009 2010 2011 2012
Net Income (Miliar Rupiah)
Ikhtisar Keuangan
16
62.5
2010 2011 2012
Laba Sebelum Pajak (Rp Miliar)
469.3
2010 2011 2012
Aset (Rp Miliar)
302
2010 2011 2012
Ekuitas (Rp Miliar)
130.1
2010 2011 2012
Kewajiban (Rp Miliar)
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Jalan Sehat di kota Subang, Bogor, Corebon, Banjarmasin
Konvoi
Jalan Sehat
Senam Sehat
Doorprize
HORI Booth
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Strategi Pemasaran HORI 2013 (LED)
Campaign Eco-lighting by LED HORI
Focus on Sales Office
Above the Line
Below The Line
(BTL)
• Customer Program in all SO • Service center in all SO • Periodically Promo in all SO :
Discount for selective items, Promo on Nasional Electric Day
• Build Image LED HORI as Eco-
lighting: Digital media
• Road show Eco-Lighting : Mall and office building @Jkt
• Display program Pareto Outlet in 5 biggest city. • Project program Special package
for tender building • Dress Up Outlets : shop sign, doors painting,
gondola, hanging mobile, wobler, sticker, display acrylic, tester, flyer, poster
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HORI Shop 2013
What is HORI Shop.. a concept that dress up the shop as service center with display for all variants of HORI Lighting in many possible media applications viewers can feel the experience/ ambience of any product’s types of HORI lighting & try them a tools for building impressions of HORI lighting brand image
*Design is for preview only, it’s not the final design
Achievements
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Major awards 2012
Top Brand
Majalah marketing 6 kategori
Indonesia Original Brand
SWA Magazine
Best of the best company
FORBES Indonesia
Reader’s Choice Majalah Mother & Baby 8 kategori
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Head Office Green Central City Commercial Area 6th Floor Jalan Gajahmada 188 Jakarta Barat – 11120 Indonesia Phone : +62-21- 2936 8888 Fax : +62-21- 2937 9212 E-mail : [email protected] : [email protected] www.mic.co.id www.pigeon.co.id www.hori-lighting.com www.astalift.co.id