público personalizado no facebook - henrique martinski
DESCRIPTION
Por Henrique Martinski da i-CherryTRANSCRIPT
![Page 1: Público Personalizado no Facebook - Henrique Martinski](https://reader036.vdocuments.pub/reader036/viewer/2022062513/554ed5d9b4c9053c4b8b585b/html5/thumbnails/1.jpg)
Facebook Ads
Públicos Personalizados
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Henrique Vicente Martinski
/henriquemartinski
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Segmentação
Interesses
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Por que usar?
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Públicos Personalizados
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• Cadastro de clientes
• Newsletter
• Listas Mailchimp
![Page 7: Público Personalizado no Facebook - Henrique Martinski](https://reader036.vdocuments.pub/reader036/viewer/2022062513/554ed5d9b4c9053c4b8b585b/html5/thumbnails/7.jpg)
Id’s de usuário
• Facebook Developers
• Social Lead Fox
• Power Query
![Page 8: Público Personalizado no Facebook - Henrique Martinski](https://reader036.vdocuments.pub/reader036/viewer/2022062513/554ed5d9b4c9053c4b8b585b/html5/thumbnails/8.jpg)
Aplicativos
• Instalação do App
• Criação de eventos
![Page 9: Público Personalizado no Facebook - Henrique Martinski](https://reader036.vdocuments.pub/reader036/viewer/2022062513/554ed5d9b4c9053c4b8b585b/html5/thumbnails/9.jpg)
WCAWebsite Custom Audience
FBX = WCA?
ROI 5x
superior
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Look a Like
Seuclient
e
Looka
Like
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Look a Like
AlcanceSimilaridade
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Look a Like
![Page 13: Público Personalizado no Facebook - Henrique Martinski](https://reader036.vdocuments.pub/reader036/viewer/2022062513/554ed5d9b4c9053c4b8b585b/html5/thumbnails/13.jpg)
CRMCustomer relationship management
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Estratégias
Aquisição de Fãs
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Estratégias
Instalação de aplicativo
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Estratégias
Engajamento de publicações
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Estratégias
Gestão de Crise
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Estratégias
Promoção de evento
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Estratégias
Aumentar o volume de vendas
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Estratégias
Conquistar e reengajar Leads
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Resumo
Clientes e prospects
Como interagem no Facebook e com sua
marca?
Construir listas
Definir estratégias
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https://www.facebook.com/henriquemartinski
Obrigado!