Convert your browsers into buyers (or subscribers) or at least further your relationship with them.

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

MATCH THE MESSAGE TO THE PROMISEIf you pitch promises something your prospect or customers wants, make dead sure that the visitor receives it—immediately.

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

• In a study of 150 landing pages, the most successful pages matchedthe promotion copy in an email’s call to action.*Silverpop study

• 45% of the evaluated pages failed to repeat the email’s promotioncopy in the headline.

• If you sell someone on a promise, make sure that the first thing theyexperience after taking action based on your promise doesn’t tella different story.

MATCH THE MESSAGE TO THE PROMISE

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

DELIVER AWESOMEBe sure that the content you produce as a landing-page download is valuable. Will your prospects love it? Or is it lame?

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

AVOID TMI

TRYING TO CRAM AS MUCH AS POSSIBLE ONTO ONE PAGE PUTS THE BURDEN ON THERESPONDENT TO SIFT THROUGH IT. UNFORTUNATELY, MOST OF THE TIME THEY’RE JUST NOT THAT INTO YOU YET. ”

“

–SCOTT BRINKER, ION INTERACTIVE

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

“YOUR SOUL MATE IS OUT THERE (AND I’LL HELP YOU FIND HIM OR HER!)”

“BOXED WATER IS BETTER”

KEEP YOUR HEADLINE BENEFIT-DRIVENReiterate what’s awesome about your offer by telling customers what’s in it for them. The best headlines are those that humans (not just searchengines) love.

“CREATE SUCCESSFUL SOCIAL MEDIA CAMPAIGNS FAST”

“THE 10-MINUTE GUIDE TO GROWING GIANT PUMPKINS ON A CITY BALCONY”

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

SUBHEADS AND COPY. BE BRIEF (MOSTLY)

Subheads beneath the headline is a good place to explain the key benefits of your offering.

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

USE SECOND PERSON PLUS ACTIVE VERBS. Speak to landing page visitors directly (lots of “you” and “your”) and use active verbs to march your tone to theirs.

YOU&

YOUR

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

BE BLINDINGLY OBVIOUSPut your call to action in an obvious place, and play around with what language works best. Some research suggests that landing pages with submit buttons labeled simply “Submit” tend to perform worse than those that invoke more actionable wording.

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PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

SHOW, DON’T TELLUse colors and icons.

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

KEEP THINGS SIMPLE

Solicit only the most relevant information via the form you ask you visitor to fill out. Entice, don’t irritate. 1. 2. 3.

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

USE TRUST INDICATORS AND SOCIAL PROOF TO REDUCE ANXIETY

TESTIMONIALS

PRESS MENTIONS

THIRD-PARTY TRUST

SECURITY VERIFICATION

SATISFACTION GUARANTEES

PUTTING TOGETHERAN EFFECTIVE LANDING PAGE

TESTYour products and services are unique, and so is your audience.

YOU’RE ON YOUR WAY TO A BETTERLANDING PAGE ALREADY. AFTER ALL,

EVERYBODY WRITES. everybodywrites.com

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