q2m_skin webtv live studii de caz
TRANSCRIPT
CASESTUDIES
2012Primele studii de caz pe sectiunea:
http://webtv.realitatea.net/live
De ce?………………………………….Cel mai mare timp mediu/user:
07:29 minute
Unde?……………………………….
http://webtv.realitatea.net/liveUn mare spatiu de joaca
Rezultate!………………………………
In medie CTR 5,44% pana acum
Campaign Name………………………True Blood
Client………………………Media Investment / HBO
Project Details………………………………………………- Format special de display in live
Realitatea TV.- Executie, adaptare materiale,
implementare - Q2M
Results…………………………………………….- 1,122,990 impresii si 311,394 unici cu 75,221 clickuri, CTR 6,70%
CASESTUDY
Campaign Name………………………Craciun - Jocul Mosului
Client………………………Netalurgica / Cartoon Network
Project Details………………………………………………- Format special de display in live
Realitatea TV.- Adaptare materiale, implementare -
Q2M
Results…………………………………………….- 1,076,332 impresii si 150,000 unici cu 75,221 clickuri, CTR 6,98%
CASESTUDY
Campaign Name………………………Silva Dark
Client………………………McCann / Heineken
Project Details………………………………………………- Format special de display in live
Realitatea TV.- Adaptare materiale, implementare -
Q2M
Results…………………………………………….- 1,741,328 impresii si 181,293 unici, cu 33,253 clickuri, CTR 1,98%
CASESTUDY
Campaign Name………………………Romtelecom – Pachetul anului revine!
Client………………………Media Investment / RTL
Project Details………………………………………………- Format special de display in live
Realitatea TV.- Adaptare materiale, implementare -
Q2M
Results…………………………………………….- 359,160 impresii si 83,474 unici cu 14,108 clickuri, CTR 3,93%
CASESTUDY
Campaign Name………………………Romtelecom – Pachetul anului revine!
Client………………………Media Investment / RTL
Project Details………………………………………………
Pre roll servit impreuna cu skin-ul
pentru un impact si mai mare
Results pre roll…………………………………………….179,316 impresii si 68,655 unici cu 3,141 clickuri, CTR 1,75%
CASESTUDY
Campaign Name………………………Gaseste-ti urmatoarea aventura!
Client………………………Aegis / Nokia Lumia 800
Project Details………………………………………………- Format special de display in live
Realitatea TV.- Adaptare materiale, implementare -
Q2M
Temporary Results (after 2 weeks)…………………………………………….- 314,388 impresii cu 14,062 clickuri din care clickuri unice 8,304 rezulta un CTR 4,47%
CASESTUDY
Campaign Name ?………………………
Client ?………………………
Project Details:………………………………………………- Format special de display in live
Realitatea TV.- Adaptare / creatie materiale &
implementare - Q2M
CASESTUDY
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