qpx clab unipro
TRANSCRIPT
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
Brainstorming QPX > Unipro, 29 Marzo 2011
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
FACTS & FIGURES
Over 800 clients
25 million emails and 400 campaigns broadcast daily
11 years of Internet and email marketing experience
Over 90 e-mail marketing experts at your service
5 offices in Milan, Paris, London, Madrid and Munich
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
VISION & MISSION
We believe in the power of email marketing to:
Build brand reputation
Deliver value-added content
Engage with clients and prospects
Generate business
We embrace email marketing’s 3 roles:
Generator of direct response
Relationship and brand builder
Digital facilitator, supporting action through other media and channels
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
OVER 800 CLIENTS FROM ALL INDUSTRIES INCLUDING
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
1) E-MAIL MARKETING PLATFORM
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
USER-FRIENDLY E-MAIL PLATFORM CREATE YOUR NEWSLETTER IN A FEW CLICKSUSE PRE-EXISTING TEMPLATES, OUR NEWSLETTER CMS OR UPLOAD NEW HTML FILES
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
TEMPLATE EDITOR PAGEBUILDERCHOOSE A TEMPLATE, INSERT CONTENTS AND BROADCAST YOUR CAMPAIGN
A SELECTION OF AVAILABLE TEMPLATES CHOOSE ONE TEMPLATE
ENDLESS COMBINATIONS
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
SUMMARY
LINK TRACKING
USERS THAT CLICKED
WHERE THEY CLICKED
LINK CATEGORIES
BASIC STATISTICS BROADCAST RECAPFIND OUT WHO OPENED, WHO CLICKED AND WHERE
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
ADVANCED STATISTICS BEYOND OPENS AND CLICKSMEASURE E-MAIL ROI
CONTACTLAB POST-CLICK ANALYSIS
CONTACTLAB CAN BE EASILY INTEGRATED WITH THE MOST WIDELY
USED WEB ANALYTICS PLATFORMS
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
2) NURTURING PROGRAMS
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
EMAIL MARKETING ONE TO ONE
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES POST-PURCHASE SERIESINTERACT WITH CLIENTS WHO HAVE JUST PURCHASED
USEFUL INFORMATION ITINERARY AND TIPS WELCOME BACK SURVEYPOST-PURCHASE UP/CROSS SELLING
EXPEDIA
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES POST PURCHASE / CROSS & UP-SELLINGOFFER RELEVANT PRODUCTS OR SERVICES TO CLIENTS WHO HAVE JUST PURCHASED
TRANSACTIONAL E-MAIL
FLIGHT BOOKED:HAVE YOU BOOKED
YOUR HOTEL?TRIP BOOKED:
DO YOU NEED A CAR?
HOTEL BOOKED:DISCOVER
TOP ATTRACTIONS
SOME EXAMPLES
PURCHASE POST-PURCHASE
PERSONALISED MESSAGE BASED ON PURCHASE
@ @
EXPEDIA
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES POST-CLICK TRIGGERING SEND AUTOMATIC MESSAGES BASED ON RECIPIENT CLICK ACTIVITY
TRIGGERING BASED ON LAST CLICK
EXPEDIA
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES PERSONALIZATION AND CONSISTENCY BUILD DYNAMIC CONTENT BASED ON RECIPIENT PROFILE
OVER 50 POSSIBLE COMBINATIONS:
FAMILY STATUS,
PRODUCT PREFERENCES,
LOCATION
IKEA
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT: IKEA
NURTURING PROGRAMMES EMAIL MARKETING + SURVEY
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS
VALENTINE’S DAY
ILLY
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS
BIRTHDAY
IKEA
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES RELEVANT MESSAGES: ACTION/REACTION
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
3) CASE HISTORY: COIFFURE
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION
CLIENT:
NURTURING PROGRAMMES RELEVANT MESSAGES: SOME EXAMPLES
TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS
http://www.contactlab.com
http://www.loyaltyintelligence.it/