qsearch 臉書搜尋與facebook數據分析 社群關鍵字詞研究觀察服務
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Minimum Cost Maximum ROIDigital Consulting
臉書社群、關鍵字詞研究觀察服務
簡報: 吳天元 Bryan
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Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
經歷:
台灣防潮科技 網路經營經理
樂陞科技 資訊部經理
中時網路科技 策略暨新事業發展部經理
1111人力銀行 總管理處特別助理
遊戲橘子數位科技資訊總監
詳細職場履歷
相關認證:
專案執行:
收藏家防潮箱電子商務網路架構導入
中國跨省份以最低人力管理兩百多組遊戲伺服器主機服務
以女性消費市場為主軸的電子商務購物網站平台建置
網站安全設備與線上新電話系統導入
台灣最大線上遊戲機房建置
MMdc Confidentia!本內容包含MMdc之機密機訊,請您恪守保密義務,禁止任何形式的傳播、複製或傳閱予第三者。
電商策略E-commerce
Strategy
營銷策略Marketing
Strategy
運營策略Business
Strategy
數位品牌策略Brand
Digitalization
營銷策略與優化Digital Marketing &
Analytic Tools
電子商務實戰E-Commerce
Optimization
數位課程服務Digital Course service
精準媒體Precise
Media
互動媒體Interactive
Media
內容媒體Content
Media
社群媒體Social
Media
數位顧問服務Digital Consulting Service
媒體投資中心Media Investment Center
跨境結盟
通路結盟
代運營
電子商務營銷E-commerce Service
分析工具
認證課程
數位人才
數位行銷實戰家平台dcplus
數位思維、品牌再造、服務創新 全方位數位營運中心
MMdc 擁有執行實力的數位顧問公司
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
360° Conversion Rate Optimization成效優化監控,關鍵整合轉換力
Traffic 流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyalty Customers忠誠客戶
MEASUREAnalytics/Tracking Setting
REPORTStatus Check/Segmentation
ANALYSISObservation/Opportunities/
Customer journey analysis
STRATEGYPlanning/Action
Target Persona LPO/UEO/Best practice
IMPEMENTATIONA/B Testing
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
MMdc網址 http://mmdc.com.tw相關企業內訓諮詢 (02)7709-9980
連絡我們
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
研究搜尋關鍵字你一定懂得用 Google Trends 服務
網站連結
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
《IMHO, 黑貘來說》
洪進吉 GENE老師
網站連結
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
有效掌握每一則網路上的發言!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
來瞧瞧這個不一樣的服務
網站連結
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
提供的服務項目
直接來看看他能給我們什麼幫助吧!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
買屋 關鍵字詞狀態
實戰案例
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
透過 Google Trends 資料你能了解到目前Google搜尋上的搜尋量起伏與變化!
網站連結
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
網站連結
甚至你還可以透過多組關鍵字詞比較尋找機會點與差異性等多項參考建議
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
但是對臉書…這本書… 就沒轍了~~
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
這工具可以幫你長期、穩定、全面的監控常態性聲量
但並不利於關鍵字詞的研究
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
專精、擅長的特點、功能也都不同
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
快速提供
FB社交媒體重要關鍵各項指標
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
指定關鍵字詞並可將目前FB粉絲專頁上每天發文狀況根據按讚數排列查看!
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Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
指定關鍵字詞查看最受歡迎、按讚數最多的發文有那些,從這可找到優化自己PO文的方向。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
指定關鍵字詞查看最多人分享的發文為哪些,試著思考為何這些文章有這特性,轉而優化自己。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
指定關鍵字詞根據系統分析後提供你那些發文是受到網友關注和喜愛的。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
指定關鍵字詞根據系統分析後提供你那些發文傳播力最好,透過以上指標是否有很啟發了呢。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
因為前幾項不同面向的指標,與這關鍵字詞關聯度高的粉絲專頁排名,這才有參考的價值與意義。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
社群在目前還是以凝聚品牌能量、網站導流、行銷活動宣傳…等為主要目的,透過這資料衡量經營成效是否正確達到!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
發文數量多、頻率高不一定是好,貼個小貓、美女也不會對品牌有正面幫助,觀察相關關鍵字詞有關的粉絲專頁,尋找合作和其他商機。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
你越關注社群經營的內容,有策略並且懂得溝通語言,長期正確的經營,真的會給你好的結果。關鍵字詞雲可以給你一個參考與修正的參考依據。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
XD這是我個人最常出現口頭語
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透過其他輔助功能如[Segment]來做些競爭對手或合作單位的粉絲專頁的關注吧!特別是今日很多是在賣導流的手法,更需要密切關注真正的影響力與成效了。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
若有常態性品牌置入發文,或是虛實活動的舉辦,利用自訂標籤TAG功能可以快速以每天單日文章的呈現方式流覽查看。
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
社交媒體不是企業公布欄
觀念、態度不正確,不如不要做!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
除非你要的是這種…
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
選擇你的社群經營之道
困難。成效 快速。簡單
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
MMdc網址 http://mmdc.com.tw相關企業內訓諮詢 (02)7709-9980
連絡我們
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
勇者 總有等級是1的開始
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就算你是
你也是有Lv1的幼兒期
魯夫
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記得建立你打群架的
FB上的好友、同學、外包廠商、講師、顧問…
團隊
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不過也請小心別… 找錯人!!
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Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
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