questionnaire method
TRANSCRIPT
Questionnaire Method
Provided by: Tika Sylvia Utami
Account Manager | Branding Consultant | Marke:ng
Communica:on | Communica:on Specialist | Feature Reporter | Philosophy Universitas Indonesia | Wri:ng, Edi:ng,
Journalism | Media Rela:on | Blogger | Contributor Writer | Digital Media and Public Rela:on Enthusiast |
Background & Objective
GETTING INSIGHT
HOSPITALITY BUSINESS MORE EXPANSIVE
OTHER INPUT FROM the PROGRAM
STRATEGIC LOCATION
The program consists of educa:on, experience and implifica:on that need an output as part of measurement and evalua:on.
GeNng insight about the implifica:on of the program, especially from driving school ac:vi:es.
Behavioral Changes
Awareness about The Brand
Program Evalua:on
Method
Data Collec:on
Data Calcula:on with Tables
Percentage Results
Ques:onnaire given to the par:cipants before and aQer join driving school in the program: Tunjukkin Safetymu by marking
checklist of the answer.
Using tables for data calcula:on
Presenta:on of the results in diagram consists of percentage and statement.
Summary
In order to know behavioral change, program evalua:on and brand awareness of The Brand, the summary created based on
the result of ques:onnaire.
The summary adjusted with differen:a:on of situa:on (before and aQer), differen:a:on from variable of ques:on and answer
in the assessment of the measurement results.
No QuesDon Answer Frequency of Answers
Total
1. Where did you know about The Brand?
A. Press IIIII IIIII 10
B. Adver:sement IIIII IIIII IIIII 15
C. Word of mouth IIIII 5
D. The Brand’s users IIIII IIIII IIIII IIIII
15
E. Et cetera, please explain....
IIIII 5
Based on the ques:ons, for example (see below) if we want to know about the result
Sample of Table Sample of an Output
According to diagrams, we could see that from 50 ques:onaire that has been spread off, most of them are knowing The Brand from adver:sing.
Sample Summary: Behavioral Change: The Important of Checking tyre
Related to knowledge about road safety and tyre, we could see there are several good behavior change with below:
! Before join in this program, there were 45.6% of them who checking the tyres in once a month. Then, aQer they join in driving school program, there are 24.5% of them who aware to checking their tyres once a month. There are increasing up to 24.65%.
! Beside on that, from this program, the par:cipants also think that good tyre will increase their vehicle performance.
The important of checking tyre
BEFORE AFTER Increasing
How oQen par:cipants checking their tyre?
Once a month 24.5%
Once a month 48.2%
+ 2.65%
Let’s Discuss
Tika Sylvia Utami Twicer: @Tikasylviautami
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