QUESTIONNAIRE OF

SWATCH4A1C0002 何宜蓁4A1C0035 黃渝絜4A1C0044 黃毓婷4A1C0065 林佩君

1. WHICH IS YOUR AGE?

16~20

years old50%

21~25

years old50%

16~20 years old21~25 years old26~30 years old31~35 years old

2. WHAT IS YOUR GENDER?

Male20%

Fe-male80%

MaleFemale

3. WHICH COLOR OF WATCHES WOULD YOU PREFER? (MULTIPLE CHOICES)

Black

27%Blue18%

Purple4%

Red18%Pink

5%

Or-ange5%

White

23%

BlackBluePurple RedPinkYellow OrangeGreenWhite

4. WHICH STRAP STYLE OF WATCHES WOULD YOU PREFER?

Plastic10%

Metal60%

Leather strap30%

PlasticMetalLeather strap

5. HOW MUCH OF THE WATCHES WILL YOU BUY?

$1,000~$2,00

030%

$2,000~$3,00

070%

$1,000~$2,000$2,000~$3,000$3,000~$4,000$4,000~$5,000$5,000~$6,000

6. WHICH FACTORS WILL YOU CONSIDERATE TO BUY THE WATCHES? (MULTIPLE CHOICES)

Time ac-cu-racy14%Ex-terio

r14%

Brand33%Price

10%

Comfort29%

Time accuracyExteriorBrandEndorsements of celebrityPricecomfort

7. WHERE DO YOU KNOW ABOUT SWATCH WATCHES? (MULTIPLE CHOICES)

TV25%

Internet44%

Rela-tives and

Friends

25%

DM6%

TV InternetRelatives and FriendsDM

8. HAVE YOU EVER BOUGHT THE SWATCH WATCHES?

Yes40%

No60%

Yes

No

※If your answer is YES, please answer question 9.

9. HOW DO YOU THINK THE AFTER SALES SERVICE?

Very

good

40%Good

60%

Very good

Good

Bad

Very bad

CONCLUSIONFrom these questionnaires, we can see the young girls are main customers. In our flourishing life of science and technology, we can use more electronic products in our produce marketing. Also, we can make more modern styles to attract customers. It not only improves our market sales, but also attracts more customers to purchase Swatch.

THE END