QUESTIONNAIRE

NAME: ADDRESS: OCCUPATION: .CELLULAR SERVICE USED:.

If AIRTEL than proceed further

1. How did you know about AIRTEL cellular service? Friends Advertisements Other Sources

2. Which feature of AIRTEL forced you to used AIRTEL? Advertisements Connectivity Schemes

Goodwill

3. Which was your first choice of cellular service when you want to use mobile phone? AIRTEL HUTCH IDEA

RELIANCE TATA INDICOM OTHERS

4. Which feature of AIRTEL is better than your previous cellular service? Advertisements Connectivity Schemes

5. How many AIRTEL users in your phone book?

Less than 30%30% - 70% More than 70%

6. Which type of advertisement you most like in AIRTEL?

Audio VisualPrintAudio

7. Which celebrity you like very much in AIRTEL? Sachin Shahrukh KareenaA. R. Rehman

8. Have you take benefits of any scheme offered by AIRTEL?YESNO

9. Which you like most in AIRTEL?NOKIA + AIRTELAIRTEL MAGIC

Postpaid servicesAIRTEL Broadband

10. Which service you like most in AIRTEL? AIRTEL missed you serviceFree RingtonesFree Hello tunes

11. Do you participate contest offered by AIRTEL like KBC-2 & Indion Idol-2?

YESNO

12. Which type of recharge cards you like most?More talk time More validity

Both (i.e. Post paid)

13. According to you is AIRTEL is #1 in India?

YesNo