rádio & social media
TRANSCRIPT
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Rádio & Social Media
Carlos De Luccia – Plan Bwww.planb.com.br
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Social Media é agora parte da vida dos nossos ouvintes todos os dias - se é um tweet, uma
cutucada ou simplesmente para compartilhar conteúdo de qualidade
Está mudando a forma como comunicamos e nos envolvemos com o público, mudando o mercado e a
concorrência e a maneira como jornalistas obtêm informações e cria conteúdo nas redações e DJs
escolhem suas músicas
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Risco?
Uma chance para o rádio para realmente revolucionar a si mesmo
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Adiciona uma camada de interação
Adiciona uma camada de repercussão
Adiciona valor ao Produto B2B e B2C
Adiciona uma camada de co-authoring
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'social media' describes the content and the pipeline for that content people choose to
share with their friends
media platforms with social components and public communication channels
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“Trata-se de voltar a colocar o "público" em Relações Públicas e perceber que o foco em mercados importantes e influenciadores terá um impacto muito maior do que tentar alcançar as massas com qualquer mensagem ou ferramenta.”
Brian Solis, The Social Media Manifesto
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Social Media influencia as pessoas
• 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group
• 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa
• 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research
• 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent
Slide courtesy of Digital Influence Group
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Social Media é prática
Saber o que as pessoas estão dizendo sobre você
Criar buzz para eventos e campanhas
Aumentar a exposição da marca
Identificar e recrutar formadores p/ espalhar sua mensagem
Encontrar novas oportunidades e clientes
Suporte de seus produtos e serviços
Melhorar “search engine visibility”
Ganhar inteligência competitiva
Espalhar sua mensagem rápidamente
Manter clientes, estabelecendo uma relação pessoal
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Social Media é mensurável
Reach– Website visits / views
– volume of reviews and comments
– Incoming links
Action & Insight– Sales inquiries
– New business
– Customer satisfaction and loyalty
– Marketing efficiency
Engagement & Influence
– Sentiment of reviews and comments
– Brand affinity
– Commenter authority/influence
– Time spent
– Favourites / Friends / Fans
– Viral forwards
– Number of downloads
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DELIVERY medium
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Interação Social e mobilidade
Idéia de urgência e agilidade envolver em causas
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hoje, a internet é o terceiro maior meio a receber investimentos em publicidade,
superando os gastos em revistas (4º), rádio (5º), outdoor (6º) e cinema (7º).
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Investimentos em publicidade na Internet vão superar a mídia Jornal em 2013
Em três anos, a publicidade em jornais vai perder US$ 4 bilhões em todo o mundo
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We do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows.
We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure