radu vilceanu - vanzarea de servicii in romania. lead generation online in zona serviciilor...
DESCRIPTION
Radu Vîlceanu a susținut prezentarea "Vânzarea de servicii în România. Lead generation online în zona serviciilor netranzacționale" în data de 27 noiembrie 2013, The HUB Bucharest. Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat miercuri, 27 noiembrie 2013, de la ora 19:00, în The HUB Bucharest, la o ediție Lumea SEO PPC dedicată SEO și PPC în servicii de tip B2B. În contextul accentuării nevoilor de reducere a costurilor, de adaptare rapidă la o piață de consum, puternic concurențială, serviciile de tip B2B vin în întâmpinarea clienților prin strategii și tehnici eficiente de Marketing Online. Vă așteptăm la ediția de miercuri pentru a discuta despre instrumentele folosite de companiile care oferă servicii de SEO și PPC. Detalii pe: http://lumeaseoppc.ro/follow-up-85/ TRANSCRIPT
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VANZAREA DE SERVICII IN ROMANIA
lead generation online in zona serviciilor netranzactionale
SPEAKER: RADU VILCEANU, CEO CONTENTSPEED
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www.contentspeed.ro
marketing pentru ecommerce e simplu, pentru ca e tranzactional
analytics for ecommerce
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www.contentspeed.ro
Conversie de +3%?
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www.contentspeed.ro
Starniti curiozitatea!
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www.contentspeed.ro
De la click pe site la discutie face-to-face
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pentru vanzarea consultativa
rata medie de conversie in Romania
10%
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evolutia pietei
anticiparea
obiectivele de business ale clientilor
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www.contentspeed.ro
FINETUNINGde la o campanie la alta
optimizarea campaniei de lead generation
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www.contentspeed.ro
marketing ROI
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www.contentspeed.ro
Costurile serviciilor determina canalele folosite pentru lead
generation
entry level price
SEO, PPC, Remarketing
mid level price
social media
premium services
Public Relations
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www.contentspeed.ro
PR
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www.contentspeed.ro
Cum sunt leadurile?
online vs. traditional
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www.contentspeed.ro
Etape in optimizarea conversieia) Monitorizarea campaniei de lead generationb) Imbunatatirea mesajului in functie de feedbackc) Folosirea canalelor specifice in functie de pozitionarea
serviciului oferit
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Social mediawww.linkedin.com/in/raduvilceanuwww.facebook.com/radu.vilceanu
RADU VILCEANU CEO CONTENTSPEEDEmail: [email protected]
Bd. Pierre de Coubertin nr. 7, etaj 1Sector 2, Bucureşti, Cod poştal 021901
(031) 82.10.241(0740) 1600.86
www.contentspeed.rohttp://twitter.com/contentspeedwww.facebook.com/ContentSpeedwww.linkedin.com/company/contentspeed