Rainy days make me sad.Rainy days make me sad.

Unit 13Unit 13

Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 

Obey your thirst． 服从你的渴望。（雪碧） 

Just do it. 只管去做。（耐克运动鞋） 

Slogans for the products

Ask for more. 渴望无限。（百事流行鞋）  The taste is great. 味道好极了。（雀巢咖啡）  

Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 

Slogans for the products

Look at the products, which slogan is right for it? Whiter than white

让你的牙齿白上加白

For the shiniest hair ever使你的头发从此亮起来For that mysterious look增加你的神秘感For silky skin使你有如丝般肌肤远景牌太阳镜

Lookout Sunglasses

Whiter than white

For the shiniest hair ever

For that mysterious look

For silly skin

Look at the products, which slogan is right for it?

易护牌洗发精  Easy Care Shampoo

Whiter than white

For the shiniest hair ever

For that mysterious look

For silky skin

Look at the products, which slogan is right for it?

碧甜牌奶油  Beauty Cream

the silky skin soap

Whiter than white

For the shiniest hair ever

For that mysterious look

For silly skin

Look at the products, which slogan is right for it?

星光牌牙膏 Starshine Toothpaste

Listen. Write “Yes” for the products they like and “No” for the products they don’t like.

Products What people say

1.Easy Care Shampoo

2.Lookout Sunglasses

3.Beauty Cream

4.StarshineToothpaste

a. It tastes terrible.

b. It worked really well

c. They don’t even keep out the sun.

d. It didn’t work.No

YesNoNo

Listen. What do the people say about the Products? Draw lines to match.

Products What people say

1.Easy Care Shampoo

2.Lookout Sunglasses

3.Beauty Cream

4.StarshineToothpaste

a. It tastes terrible.

b. It worked really well

c. They don’t even keep out the sun.

d. It didn’t work.No

YesNoNo

In the modern worldIn the modern world ,advertising is ,advertising is Everywhere.people see many ads Everywhere.people see many ads every day .Some ads every day .Some ads are aimed atare aimed at you . you .

Read the passage and answer the questions.

What’s the article about?What’s the article about?

The pros and cons of advertisingThe pros and cons of advertising

Reading carefully and fill in the chart.

Advertising : pros and cons

Advantages of ads (pros)

Disadvantagesof ads (cons)

Ads can you help you

Ads make our cities and countries

Ads can be and

Ads can lead you tobuy the one you really need

save moneylook ugly

confusing misleadingbuy something.Yon don’t need at all

make you confused

mislead you to buy something because they don’t tell the truth

When prices are listed ,you can go to the store with the lowest priceAds also tell you when stores are having sales

ads can help you to compare two different products

Compare to “把…比作”　表示一种比喻或相似。Teachers are often compared to a candle.老师常被喻为蜡烛。The poet compares his lover to a rose in his poems.诗人在他诗歌中把他的情人比作玫瑰。

compare to & compare with

compare with 与…比较主要在于比较两者之间的异同程度，衡量优劣。Walking can't compare with flying.

走路比不上飞行。Living in a town can't compare with livin

g in the country in some ways.

在许多方面城市生活比不上在乡村生活。

lead:v.1) lead to 通往… lead sb. to 引导人通往…All roads lead to Rome.  条条大路通罗马。The street leads us to the station.= The street leads you to the station.这条街通向车站。2) 过某种生活We lead a happy life. 我们过着幸福的生活。3)lead sb. by 搀拉，牵 she led a blind man by the hand.她拉着一个盲人的手。4)lead to 导致…The driver’s careless led to the accident.司机的粗心导致了这场车祸。

mislead v. (misled, misled)To lead in the wrong direction.

把…引错方向Don't let his friendly manner mislead you into trusting h

im.不要让他那种友好的态度使你误信他。confuse v.使混乱；使迷惑We tried to confuse the enemy.我们试图迷惑敌人。confused adj. 迷惑的confusing adj. 使人迷惑的aim n. 目标，目的 v. 瞄准，对准   (at)He aimed the gun at the enemy officer.他用枪瞄准了敌军官。

Read the diary, and then write words to show how Ming feels at different times during the day.

early morning

lunch time

sad

late morning noon

a littleangry annoyedvery

happy

1.It worked really well.2.They don’t even keep out the sun.3.Have you ever had Beijing Duck?4.Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly.5.Many ads are aimed specifically at teenagers,6.It’s true that some ads can be very useful.7.For instance, they can help you to compare two different produces so that you can buy the one you really need.8.When prices are listed, you can go to the store with the lowest price.

9.However, some advertising can be confusing or misleading.10.Sometimes the words sound good but don’t really tell you anything about the quality of the product.11. At other times, the picture in an ad looks a lot better than the real thing.12.At times an ad can lead you to buy something you don’t need at all.

It didn’t work.It tastes terrible.pros and consadvertising is everywherebe aimed specifically at teenagersfor instance/examplehelp you save moneyhave sales/have a sale

它没有用口感很差正面与反面到处都是广告目的特别的在于青少年

因此帮你省钱廉价销售

soft lightingserve many people The white walls make

me stressedjoin a clean-up campai

gnheavy trafficendangered animalspeople who keep you

waitingI don’t like the atmosp

here here

柔和的灯光招待很多人白墙让我紧张参加一次清扫运动交通阻塞濒临灭亡的动物让你等的人我不喜欢这的气氛

at other timeslook far/ much / a lot b

etter than…at times / some timesnot at all / not in the sli

ghtestaim at (be aimed at)the store with the lowe

st pricethe quality of the prod

uctlead to

在其他时候看起来比…好的多有时根本不针对…价格最便宜的商店商品的质量引导

list lead compare keep out taste

1.I need a new jacket. This one doesn’t the cold.2.Customers say the food at the restaurant

terrible.

3.When prices are you can go to the store with the lowest price.4. Working hard at English can to a good job.5. Wait before you buy that watch. Let’s prices in another store.

keep out

listed

lead

compare

tastes