rakan enterprise
TRANSCRIPT
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BUSINESS PLANLECTURERS NAME : DR NOOR FADHIHA BT
OTHMAN
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To serve UMT students by selling their
need and want.To earn higher profit by attract more
customers.
To become the largest shop in UMT.
To be first choice of shop for UMTsstudents.
OBJECTIVES
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We are using five main strategies as the key of success:
Trained a team of effective worker to give the bestservices to our customers.
Manage the inventories effeciently by close monitoringwaste.
Always ensure that our stocks in high qualities.
Set the location of business in the strategic place. Ensure that our image of our business always in the high
level.
KEYS TO SUCCESS
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Rakan Enterprise is a new business inUniversity Malaysia Terengganu (UMT). Ourshop located in front the hostel UMT. Ourshop provide such as stationery, dailynecessities, food & drinks and some services.
We want to give our service to UMT studentsby selling product they need. Therefore, ourshop hope can attract more customers andearn higher profit.
EXECUTIVE SUMMARY
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Rakan Enterprise is a partnership that
own by four partners include Tuan FarahFarhana, Yee Juet Reen, Ariesha Nur
Azreen and Tan Hui Yin. We are sharingour own experince and ability during
forming our grocery shop.
COMPANY
OWNERSHIP
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Rakan Enterprise start up cost is amountRM30,950. It has including:
Legal RM1,800Insurance RM200
Rent RM120
Other RM80
Cash Required RM10,000
Start-up Inventory RM3,500
Other Current Assests RM2,000
Long Term Assests RM5,000
START-UP SUMMARY
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Product and service
Pen and foolscap paper
Detergent , soap,toothpaste, toothbrush ,etc.
Snacks , soft drink ,breads , yogurt , biscuits
, maggie , ice cream,etc.
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PRODUCT AND
SERVICEWe are providing the
computer services ,photostat services , and
top-up mobile phoneservices. Examples ofservice including:
1. Online and printing service
2. Photostat in colour or blackand white
3. Top-up to all network
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FOOD ANDDRINKS
BREADS ABOVE RM 0.80 (dependtypes)
BISCUITABOVE RM 1.50 (depend types)
DRINKS ABOVE RM 1.80 (depend types)
STATIONERY (depend types)
SERVICES PHOTOSTAT RM 0.10 PER PRICE
PRINTING RM 0.15 PER PRICE
TOP-UP ABOVE RM 5.00
PRODUCT AND SERVICEDESCRIPTION
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LOCATION AND FACILITIES-Rakan Enterprise is located at UMT. We set our shop in frontof the UMTs student hostel. We have some stand to put our
products. Besides that, the wholesaler or supplier are supplingthe refrigerator for us to keep their drinks products. We also seta counter for our cashier
PERSONNEL PLAN- Our grocery is form by 5 people. We are including one owner,
three partners and one worker. Four of us are all students inUMT. We are discuss to start a own business but since lack ofcapital, so we decide to become partners in the business. Wewill share the profit that we get. We will not taking the salaryfrom our business.
.
OPERATIONAL PLAN
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MANAGEMENT SUMMARY
-Rakan Enterprise have a very simple management
because we have only one employee. Size of our shopis small and we dont need too much of workers. Wewill only hire those worker which are responsibility andindependent. We need an independent worker can
facing unexpected problems. Therefore, he/she know tohandle the problem.
-The arrangement for the product will arrange by typeson products.
OPERATIONAL PLAN
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YEE JUET REEN
PRESIDENT
TUAN FARAH FARHANA
MARKETINGMANAGERS
TAN HUI YIN
OPERATIONALMANAGER
ARIESHA NUR AZREEN
FINANCIALMANAGER
ORGANIZATIOANAL
CHART
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Four of us are all students in University Malaysia
Terengganu. We are discuss to start a own businessbut since lack of capital , so we decide to becomepartners in the business. Our total capital isRM24,000 and each person is RM6,000.
MANAGEMENT
TEAM
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Rakan Enterprise is lack of the perfect manage system of
inventory. Therefore, our inventory management wasunefficiency . We using the normal system to record all
the purchases and sales inventory every month. We keepall the invoice for purchases and sales.
We are trying to use computer database system toovercome this problem. We try to learn the way to recordthe flow of inventory every day into database. That is
more accuracy and efficiency to record our inventory. Wealso can make sure our inventory always in correctquantity. We can see more clear and easy to makeanalysis about our business performance.
MANAGEMENT TEAM GAPS
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Our products and services are more depends on the
needs of universitys students because they are ourmajor customers.
We also expect that the university students willpurchase in our shop is around 21600 people in thefirst year. Besides that maybe have 9000 staffs willpurchase in our shop the first year. Visitor are theminor segment. We expects that the visitors is justaround 5400 people will purchase in our shop for thefirst year.
MARKETING PLAN
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Helpful Harmful
Internal origin Strength:Shared risks
Shared knowledge andexpertise
Longer business hour
Weakness:Does not have a systematic
systemNot enough capital
External origin Opportunity:Market presence Synergy
potential customereconomy stable
Threat:Incompatibility of partners
Limited access toinformation
Competitive with others
competitors
SWOT ANALYSIS
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We are targeting UMT students as our main target
customers. It is because they are the large amountcustomers that will purchase in our shop.
The other groups such as the UMT s staff and visitorsare not always purchase in our shop. That is becausethey are not always come to our shop area. Therefore,we does not put a high expectation to the staffs andvisitors of University Malaysia Terengganu.
TARGET MARKET
SEGMENTATION
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Our main marketing strategy is to satisfy customersby provide different types of products and services.
Our second marketing strategy is segmentationstrategy. We need to know our main customers arestudents in UMT, we need to do some researchesthat what actually they need. We will distribute some
brochures for our shop to become the 1
st
choicewhen students think of grocery shop.
MARKETING STRATEGY
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Seen our grocery shop Rakan Enterprise are a smallbusiness and we are just a university students, we doesnot have a large capital to make a large business.Therefore, in around three years, we are possibility notto make any distributions.
Pricing strategyWe try to caught the loyalty of customers, so we try to
set a fair and good prices for the customers. We set the
profit as the 40% or below from the direct cost. It is nottoo high for customer and it is enough us to get theprofits from the sales.
Distribution strategy
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Rakan Enterprise are doing the start-up promotionfor 5 days to attract new customers. We will give the30% for the customer who purchase in our shop for
first three hours. Later the promotion will be 10%discount for whole day.
Promotion strategy
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YEARS 2013 2014 2015RM RM RM
Food and drinks 25,730.00 31,000.00 34,590.00
stationery 18,200.00 20,000.00 22,890.00
Printing and Photostat services 17,010.00 20,000.00 21,000.00Top-up services 27,410.00 32,400.00 33,800.00
Total sales 88,350.00 103,400.00 112,280.00
Direct Cost of Sales
Food and drinks 11,765.00 13,780.00 14,890.00stationery 6,840.00 8,900.00 9,400.00
Printing and Photostat services 6,100.00 7,590.00 8,130.00
Top-up services 14,250.00 15,980.00 16,980.00
SUBTOTAL DIRECT COST OFSALES 38,955.00 46,250.00 49,400.00
SALES FORECAST
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Our grocery shop are expect to grow in the rate of20% for the total profits every years. We try to
improve as many as possible in our quantity andquality of products and services. It may help us toattract more customers to purchase in our shop.
FINANCIAL PLAN
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Start-up Funding
RMStart-up Expenses to Fund 1,400.00
Start-up Assets to Fund 22,600.00
Total Funding Required 24,000.00
Assets
Non-cash Assets from Start-up 12,600.00Cash Requirements from Start-up 10,000.00
Cash Balance on Starting Date 10,000.00
Total Assets 32,600.00
Capital
Owner 6,000.00Investors 18,000.00
Total Planned Investment 24,000.00
Loss at Start-up (Start-up Expenses) (1,400.00)
Total Capital 22,600.00
Total Funding 24,000.00
START-UP FUNDING
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Pro Forma Cash Flow2013 2014 2015
RM RM RM
Cash from Operations
Cash Sales 88,350 103,400 112,280
Subtotal Cash from Operations 88,350 103,400 112,280
Expenditures from Operations
Cash Spending 6,000 6,600 7,200
Bill Payments 68,836 85,119 93,201Subtotal Spent on Operations 74,836 91,719 100,401
Net Cash Flow 13,514 11,681 11,879
Cash Balance 23,514 35,195 47,075
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PROFIT AND LOSS2013 2014 2015
RM RM RM
Sales 88,350 103,400 112,280
Direct Costs of Goods 38,955 46,250 49,400
Other Costs of Goods 25,000 30,000 35,000
Total Cost of Sales 63,955 76,250 84,400
Gross Margin 24,395 27,150 27,880
Gross Margin % 27.61% 26.26% 24.83%
ExpensesPayroll 6,000 6,600 7,200
Marketing/Promotion 500 500 500
Rent 1,440 1,440 1,440
Utilities 1,200 1,200 1,200
Insurance 2,400 2,400 2,400
Payroll Taxes 645 840 720Other 960 960 960
Total Expenses 13,145 13,940 14,420
Profit Before Interest and Taxes 11,250 13,210 13,460
EBITDA 11,250 13,210 13,460
Taxes Incurred 1,125 1,453 1,615
Net Profit 10,125 11,757 11,845Net Profit/Sales 11.46% 11.37% 10.55%
Pro Forma Balance Sheet
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Pro Forma Balance Sheet
2013 2014 2015
RM RM RM
Current Assets
Cash 23,514 35,195 47,075
Inventory 3,545 4,209 4,496
Other Current Assets 3,200 3,200 3,200
Total Current Assets 30,259 42,604 54,771
Long-term Assets
Long-term Assets 5,400 5,400 5,400Total Assets 35,659 48,004 60,170
Current Liabilities
Accounts Payable 2,934 3,522 3,843
Total Liabilities 2,934 3,522 3,843
CapitalPaid-in Capital 24,000 24,000 24,000
Retained Earnings -1,400 8,725 20,482
Earnings 10,125 11,757 11,845
Total Capital 32,725 44,482 56,327
Total Liabilities and Capital 35,659 48,004 60,170Net Worth 32,725 44,482 56,327
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THANK YOU