ra.one digital marketing case study by anik singal ceo, kurma group, inc
TRANSCRIPT
Ra.One Digital MarketingCase Study By Anik SingalCEO, Kurma Group, Inc.
Our Team•Over 25 Years of Combined Digital Marketing
Experience
•Based Out of Washington, DC & Mumbai
•Experts In Site Optimization, Pay Per Click (Google Adwords), Facebook Ads, CPM Advertising & Cost Per Acquisition Marketing
CEO – Anik Singal
•Top 3 Entrepreneur Under 25 – BusinessWeek• Inc 500 CEO – 2009 & 2010•Most Searched Digital Marketing Expert In The World
Prior Meetings with SRK & Aly Morani Already
•Met SRK Twice Re: Web Brand & Marketing
•Last Time Visited with AKON
Results In 7 Days•Created Entire Marketing Focused Site
RaOneSite.com
•Launched Highly Effective Digital Ad Campaign▫115,759,000 Ad Impressions
▫12,469,668 Unique People
▫130,000 “Likes” on Facebook
▫44,000 Page Views on Site (Only 3 Days Old)
Why The Case Study
•Rather Than “Talk” About What We Can Do – We Wanted To Show It
•Goal: Become SRKs Only Digital Ad Agency For His Brand, All Productions & Business Ventures
Total Time Invested
•Facebook Fan Page – 7 Days
•RaOneSite.com – 3 Days
•All Marketing Launched Only 7 Days Ago with No Prior Set-Up
•We’re Improving The Marketing Daily But Have Already Created a Frenzy Online!
Facebook Fan Page
RaOneSite.com
Ra.One Blog
Tremendous Results
Tremendous Results
Tremendous Results
Tremendous Results
RaOneSite.com Traffic Growth – 3 Days
Tremendous Results
▫115,759,000 Ad Impressions(115 Crore)
Advertising Stats
Ad Impressions?
•No. of Times Someone Has Seen Ad.
•Excellent For Branding
•Think TV Ads, Radio Ads or Billboard Ads, Similar Effect
Advertising Stats On New Site• 115,759,000 Ad Impressions
• 12,469,668 Unique People Shown Ad
• 181,235 Clicks
• 130,000 “Likes” on FB Page
• 1,771,431 Post Views
• 27,055 Post Feedback
RaOneSite.com StatsOnly 3 Days Old
- SEO Ranking (2 Days) - #2 On Yahoo- Over 9,000 Emails Captured
Our Current Spend
•In 7 Days, Only $9,000 (4 Lakhs INR)
•Can Maintain Same Level of Costs ▫70% of Optimization Already Done!
Additional Benefits of Database•Promoting…▫SRK Brand & Other Businesses▫Promoting Don 2 Release▫Promoting Ra.One PlayStation Game
•Database Solely Owned By Red ChilliesGreat Launching Pad For Any SRK Brand/Production/Business
70+ Days To ReleaseWhat We Will Achieve
•Create 2,750,000,000 Ad Impressions(2,750 Crore)
•Minimum 1 Million Fans on Facebook
•35,000 – 40,000 Emails
•Create 25,000 Page Views a Day On Site
•Brand Domination OnFacebook, Google, Yahoo & Bing
What We Need
•Advertising Budget 1 Crore▫Media Estimates Red Chillies Investing 40-50 Crore
In Marketing (Digital Needs Only 2% of Budget)
•Exclusive Content To Release▫Video ▫Quotes▫Behind Scenes Images▫Interviews with Cast & Production Team
Our Proposal Moving Forward
Advertising Budget Allocation
GoogleFacebookBingYahoo
30%Google
• Advertising Through 3 Weeks Past Launch.
• Full Scale Digital Market Share
40%Facebook
15%Bing
15%Yahoo
Proving Ourselves Every Step•Proposing Milestones To Release Budget To
Strictly Limit Client Risk
Milestone(These Are Just Minimums)
Budget Release
Initiation 5 lakhs
100 Crore Ad Views or100,000 FB Likes
20 lakhs
400 Crore Ad Views or200,000 FB Likes
25 lakhs
500 Crore Ad Views or300,000 FB Likes
25 lakhs
500 Crore Ad Views or300,000 FB Likes
25 lakhs
Conference Call To Discuss
•We Would Like To Set-Up a Meeting To Discuss This Proposal In Detail.
•Anik Singal, CEO Lurn, Inc & Kurma Group, Inc.240-601-5462 (Cell)[email protected]