rate card 2015 - detail...02/11 – 06/11/2015 batimat, paris 13/01 – 16/01/2016 deubaukom essen...
TRANSCRIPT
More ∂ in 2015
Zeitschrift für Architektur + Baudetail · Review of Architecture · Revue d’ArchitectureSerie 2015 · 1/2 · Bauen mit Glas · Glass Construction · Construire en verre
‡ Material Glas – aktuelle Entwicklungen‡ Maximale Transparenz und inszenierte Transluzenz
‡ Messe-Special BAU 2015
Klimarettung oder Kulturzerstörung? – Grenzen energetischer Sanierung Bio-adaptive Gebäudefassaden
01/15
green
Zeitschrift für nachhaltige Architektur und energetische Sanierung
∂ structure∂ inside∂ green∂We are expanding our DETAIL spectrum to include new special titles
In keeping with the principle of taking up well-known issues and updating them for present-day requirements, new editions will be added to the DETAIL spectrum. They will build on DETAIL as a strong brand and expand on the time-proven editorial concept with two new independent magazines: DETAIL inside – the magazine for interior design and DETAIL structure – the magazine for architecture and structure.
The basis is still the DETAIL magazine, which presents documentations and information on buildings of all categories. Our editorial concept provides for a very high level of quality in the detailed presentation of structural and architectural contexts. DETAIL holds a special position in the market as a unique source of information for planning and architecture offices.
The magazine is supplemented by DETAIL green, which has enjoyed success for years now, with practical information on all aspects of sustainable planning and building, as well as refurbishment.
DETAIL inside addresses all aspects of interior design and construc-tion as a combination of specific technical information and inspiration. It is also of interest to architects, especially interior designers, building / office furnishers, designers and decorators.
DETAIL structure deals with the interface between civil engineers and architects and is therefore equally relevant for both professions, whose common goal is to achieve the best possible result during construction. Because every outstanding building is the result not only of the designing architect, but also of a no less creative struc-tural planner.
These two magazines will be added to the collection. Requirements change and so do we. With the goal of supporting planners in their daily work with all the important technical information they need for their respective areas of responsibility. In the same high DETAIL quality since 1961.
NEW
NEW
Table of Contents
DETAIL inside – Review of Interior Design
4 Profile DETAIL inside
5 Topics / Timetable
6 Target groups
DETAIL structure – Review of Architecture and Structure
7 Profile DETAIL structure
8 Topics / Timetable 9 Target groups
10 General Information
11 Advertising Prices
12 Advertising Formats
13 Special Types of Advertising
14 DETAIL + DETAIL green
15 DETAIL Transfer
16 Sales Advisors
4
Profile ∂ inside
DETAIL inside – the magazine
for interior design
DETAIL inside addresses all aspects of interior design and con-
struction as a combination of specific technical information and
inspiration. Interior planning and design is examined on the basis
of detailed project documentations. Emphasis is given to both
new construction and refurbishment, in the form of conversion and
renewal. Diverse detailed focuses on different typologies, materials
and construction types, background articles and interviews with the
protagonists, as well as selected new products reflect the current
development in interior design and interior decoration.
DETAIL inside gives architects, interior designers, building / office
furnishers, light planners, designers and promising new talents
inspiration and technical information for new ideas.
5
2015 editions Dates Magazine topic Product information / special / focus topic Trade shows
DETAIL inside 01/2015(distributed with DETAIL 06/2015)
PD 01/06/2015BD 20/04/2015 CD 27/04/2015Ddebi 11/05/2015
Living Furniture: home furnishings (new products from Salone Internationale del Mobile) Kitchen and bath: kitchen furnishings, bath and sanitary fixtures, wellnessInterior decorating: textiles, wallpaper, paints, floor coverings, adhesives, living accessoriesLighting: decorative lighting, indoor and outdoor lighting
14/01 – 17/01/2015 Heimtextil, Frankfurt/Main17/01 – 20/01/2015 DOMOTEX, Hanover19/01 – 24/01/2015 BAU, Munich19/01 – 25/01/2015 imm cologne, Cologne09/02 – 13/02/2015 Cevisama10/03 – 14/03/2015 ISH, Frankfurt/Main24/03 – 26/03/2015 Facility Management,
Frankfurt/M.31/03 – 03/04 + 14/04 – 17/04/2015 Building & Interiors,
Moscow = MosBuildApril 2015 BUILDEX – Architecture
Building Design, Moscow14/04 – 19/04/2015 EUROLUCE, Milan14/04 – 19/04/2015 Salone Intern. del Mobile,
Milan03/05 – 05/05/2015 Ecobuild, London04/05 – 07/05/2015 Techtextil, Frankfurt/Main07/05 – 09/05/2015 CEB CLEAN ENERGY &
BUILDING, Stuttgart05/05 – 08/05/2015 interzum, Cologne13/05 – 16/05/2015 Stone+tec, Nuremberg27/05 – 31/05/2015 Arch Moscow, Moscow10/06 – 12/06/2015 Intersolar, Munich29/08 – 01/09/2015 Tendence, Frankfurt22/09 – 26/09/2015 CERSAIE, BolognaSeptember 2015 100 % Design, London02/11 – 06/11/2015 BATIMAT, Paris
13/01 – 16/01/2016 DEUBAUKOM Essen13/01 – 16/01/2016 Heimtextil, Frankfurt/Main 09/01 – 12/01/2016 DOMOTEX, Hanover 18/01 – 24/01/2016 imm cologne, Cologne
DETAIL inside 02/2015(distributed with DETAIL 12/2015)
PD 01/12/2015BD 20/10/2015 CD 27/10/2015 Ddebi 10/11/2015
Office Contract furniture: room systems, partitions, shelves and cabinets, office, retail, conference centres, hotelsLighting and control: building lighting, BUS, building management, switches and electrical installationsAcoustics and air conditioning: acoustics, interior walls, partitions, interior doors, ceilings, heating and air conditioningOutdoor living: outdoor furniture, sun protection, floors and coverings
PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards
Topics / Timetable 2015 ∂ inside
6
Target group ∂ inside
DETAIL inside – MAGAZINE FOR INTERIOR DESIGN
About 4,700 copies to selected interior designers
Interior designers,architects
as well as building furnishers, office furnishers, planning
offices, light planners,interior designers,
retail shop builders,decorators, designers
DETAIL – MAGAZINE FOR ARCHITECTURE + BUILDING DETAIL
About 19,500 copies to DETAIL subscribers
ArchitectsCivil engineers
Technical engineersBuilding authoritiesBuilding contractors
READERS
The core target groups are:
• Interior designers• Architects• Building furnishers• Office furnishers• Planning officers• Light planners• Interior finishing• Retail shop builders• Decorators• Designers
7
Profile ∂ structure
DETAIL structure – the magazine
for architecture and structure
DETAIL structure deals with the interface between civil engineers
and architects and is therefore equally relevant for both occupations,
whose common goal is to achieve the best possible result during
construction. Because every outstanding building is the result not
only of the designing architect, but also of a no less creative struc-
tural engineer. The cooperation between these two professions is
the subject of articles on the planning and construction processes.
Background articles present the latest developments in research and
praxis all about the supporting structure. The focus here is again on
the detailed documentation of current examples, which extend from
the footbridge to long-span structures and high-rise buildings.
8
2015 editions Dates Magazine topic Product information / special / focus topic Trade shows
DETAIL structure 01/2015(distributed with DETAIL 05/2015)
PD 04/05/2015BD 23/03/2015 CD 27/03/2015Ddebi 13/04/2015
Solid construction
Concrete and masonry: concrete, porous concrete, pre-fabricated concrete elements, reinforced and prestressed concrete, formwork systems, ultra-high-strength concrete, reinforcing systems, concrete repair, prestressing, sand lime brick, masonry, construction materialCoatings and pavings: mortar, plaster, dry construction, pavings, joining elements, joining technologyBuilding physics: sealing, drainage, moisture and sound insulation, fire prevention, acoustics, measuring technology, simulation processesMaintenance: refurbishment, damp-proofing, recycling, sealing, corrosion protection
19/01 – 24/01/2015 BAU, Munich24/02 – 26/02/2015 59th Ulmer Betontage
(Ulm Concrete Days)27/02 – 01/03/2015 GETEC, Freiburg10/03/2015 25th Dresdner Brückenbau-
symposium (Dresden Bridge Building Symposium)
24/03 – 26/03/2015 Facility Management, Frankfurt/M.
31/03 – 03/04 + 14/04 – 17/04/2015 Building & Interiors,
Moscow = MosBuild23/04 – 24/04/2015 Deutscher Bautechniktag
(German Construction Technology Day), Düsseldorf
05/05 – 08/05/2015 interzum, Cologne07/05 – 09/05/2015 CEB CLEAN ENERGY &
BUILDING, Stuttgart13/05 – 16/05/2015 Stone+tec, Nuremberg18/05 – 20/05/2015 fib – Symposium Concrete –
Innovation and Design, Copenhagen
27/05 – 31/05/2015 Arch Moscow, Moscow10/06 – 12/06/2015 Intersolar, Munich01/07 – 02/07/2015 Consence-Messe für
Nachhaltiges Bauen (Exhibition for Sustainable Construction), Stuttgart
29/08 – 01/09/2015 Tendence, Frankfurt16/09/2015 Braunschweiger Brands-
chutztage (Fire Safety Days) 22/09 – 24/09/2015 Composites Europe, Stuttgart25/09/2015 Parken, BerlinDecember 2015 International Timber
Construction Forum, Garmisch-Partenkirchen
13/01 – 16/01/2016 DEUBAUKOM, Essen16/02 – 19/02/2016 bautec
DETAIL structure 02/2015(distributed with DETAIL 10/2015)
PD 01/10/2015BD 20/08/2015 CD 27/08/2015 Ddebi 10/09/2015
Framed construction
Construction: timber construction, steel construction, textile construction, lightweight construction, steel /glass construction, aluminium systems, modular construction, supporting structures Building shell: façades, insulation, renewable energy systems, energy passportFacilities equipment: heating and cooling, facility management, solar, water and sewer, lift technology, sanitaryPlanning and construction processes: hardware and software, BIM, diagnostics, construction site, construction management, construction site and industrial safety, scaffolding
PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards
Topics / Timetable 2015 ∂ structure
9
Target group ∂ structure
DETAIL structure – MAGAZINE FOR ARCHITECTURE
AND STRUCTURE
About 5,000 copies to selected engineers / technical planners
Civil engineersStructural plannersTechnical planners
READERS
The core target groups are:
• Civil engineers• Structural planners• Technical planners
DETAIL – MAGAZINE FOR ARCHITECTURE +
BUILDING DETAIL
About 19,500 copies to DETAIL subscribers
ArchitectsCivil engineers
Technical engineersBuilding authoritiesBuilding contractors
10
General Information
Memberships agla a+b / IVW / German Association of Media Companies
Publisher Institut fuer internationale Architektur- Dokumentation GmbH & Co. KG Location: Hackerbruecke 6, 80335 Munich, Germany Postfach 20 10 54, 80010 Munich, Germany e-Mail: [email protected] Internet: www.detail.de
Mangement board Karin Lang
Publishing director Meike Weber
Editorial Editorial discussion, documentation and technology: Christian Schittich (Chief Editor)
DETAIL transfer manager: Tim Westphal (Editing and Production)
Advertising Martina Langnickel (Advertising Sales Director) department Phone +49 (0)89 381620-48 e-Mail [email protected]
Online Tanja Pawlik (Deputy Advertising Sales Director and Online Sales Director) Phone +49 (0)89 381620-34 e-Mail [email protected]
Year of publication/current year 54/ 2015 Publication schedule: 10 times a year with 16 issues, therefrom DETAIL Green twice a year, DETAIL structure twice a year and DETAIL inside twice a year
Timetable and themes see pages 5 and 8
Purchase price Annual subscription – Germany € 179.– Annual subscription – International € 179.– Single copy € 18.90 excl. postage and packing ISSN no. 0011-95711
Payment terms Net 21 days, within 8 days of payment – 2% discount, 3% discount for payment by bank draft. Bank information Deutsche Bank AG Account no. 2 223 394 (Bank routing number 700 700 10) SWIFT code: DEUT DEM M IBAN: DE 07700700100222339400 VAT no. DE 813 334 479 Tax no. 9/147/246/10073
General Terms All advertisement orders will be processed and Conditions in accordance with the General Terms and Conditions of the publishing house.
These can be found at: www.detail.de/agb
11
inside + structureAdvertising Formats and Prices
Rate card no. 47 / valid from January 1, 2015
Format Type Area Trim / Bleed Ads Surcharge b/w 2c * 3c * 4c*
Width mm Height mm Width mm Height mm € € € € €
DPS – double page ads 402 271 420 297 1,353.– 13,530.– 15,660.– 17,790.– 19,920.–
Full page 189 271 210 297 654.– 6,540.– 7,605.– 8,670.– 9,735.–
2/3 page portrait landscape
125 189
271 176
135 210
297 188
446.– 4,460.– 5,525.– 6,590.– 7,655.–
1/2 page portrait landscape
93 189
271 133
102 210
297 145
337.– 3,365.– 4,430.– 5,495.– 6,560.–
1/3 page portrait two columns landscape
63 125 189
271 128 87
69
210
297
99
224.– 2,240.– 3,305.– 4,370.– 5,435.–
1/4 page portrait 1.5 columns two columns landscape
45 93
125 189
271 133 98 64
53
210
297
76
169.– 1,690.– 2,415.– 3,140.– 3,865.–
Prices exclude value added tax and sales tax. The publishing house’s current Terms and Conditions apply. They can be found at: www.detail-online.com/media-kit
* Colour Surcharge: Blue HKS 47 (Pantone Process Cyan), Magenta HKS 25 (Pantone Process Magenta), Yellow HKS 3 (Pantone Process Yellow); four-coloured = Euroscale. All HKS and Pantone colours, except basic Euroscale: Surcharge: 1/1 – 1/3 page: ≤ 1/4 page: per Euroscale primary colour € 1,065 € 725 per special colour € 2,130 € 1,450
Placement: Following acceptance of a commitment to place ads in specific locations (minimum format: 1/3 page): 20%, Island ads: 30%.
Discounts (for purchases within one insertion year):
Quantity scale: Repetition scale:for 3 ads and more 3% for 1 page 3% for 6 ads and more 5% for 3 pages 5% for 9 ads and more 10% for 6 pages 10% for 12 ads and more 12,5% for 9 pages 15% for 18 ads and more 15% for 12 pages 17,5% for 24 ads and more 20% for 18 pages 20%
12
Advertising Formatsinside + structure
Trim / Bleed Ads * (Width x Height = W x H)
Type Area
1/3 page and smaller: We cannot accept placement requests, such as placement of the ad by itself, on the right-hand page, or right after text, etc.
1/3 page 2 columns 125 ≈ 128
1/4 page 1,5 columns
93 ≈ 133
1/4 page 2 columns 125 ≈ 98
1/6 page 2 columns 125 ≈ 64
1/6 page 2 columns 125 ≈ 64
1/6 page 3 columns 189 ≈ 43
2/3 page portrait
125 ≈ 271
2/3 page landscape 189 ≈ 176
1/2 page portrait
93 x 271
1/2 page landscape 189 ≈ 133
1/3 page portrait
63 ≈ 271
1/3 page landscape 189 ≈ 87
1/4 page portrait
45 x 271
1/4 l page landscape 189 ≈ 64
Full page 189 ≈ 271
DPS* 402 ≈ 271
2/3 page portrait
135 ≈ 297
2/3 page landscape 210 ≈ 188
1/2 page portrait
102 ≈ 297
1/2 page landscape 210 ≈ 145
1/3 page portrait
69 ≈ 297
1/3 page landscape 210 ≈ 99
1/4 page portrait
53 ≈ 297
1/4 page landscape 210 x 76
Full page 210 ≈ 297
Format W x H in mm
* Mulit-part, high format and sectional ads should generally be delivered with two cutting trims of 3 mm each on the right-hand and left-hand side of the docu-ment. Double page ads: submit as simple pages and add 3 mm trim each for cutting and milling edges
DPS ** 420 ≈ 297
Format W x H in mm
Format W × H in mm
13
inside + structure Special Types of Advertising
Supplements Inserts Insertion inside the print edition. Partial purchase options available.
Size: min. DIN C 6, max. 200 mm ≈ 290 mmThickness: maximal 3 mm
Maximum weight: 210 g
Technical specifications: Inserts without a closed side, such as fan-fold flyers, have to be inserted manually. Cost on request.
Price: Weight up to 25g with mechanical processing: € 235 per 1,000 copies including postal charges. Prices for higher weights or supplements that require manual insertion are available on request.
Supplement Outserts Supplement placed on the back cover and sealed in foil with the edition. Split-runs possible. All supplements that exceed the maximum insert size (200 x 290 mm) and/or which are thicker than 3 mm and/or heavier than 210 g must be processed as outserts
Size:: max. DIN B 4 = 353 ≈ 250 mmThickness: max. 30 mm
Maximum weight: 1.000 g
Technical specifications: Outserts are generally processed manually. Exclusive placement cannot be guaranteed.
Price: Prices are calculated individually based on the supplement weight.
Bound inserts: Purchase options: Partial purchase options available.
Price: 2 pages € 8,900 2 pages with flap € 12,180 4 pages € 14,900 6 pages € 18,950 8 pages € 22,600
Technical specifications: The bound insert must have the same format as the magazine along the bound edge and along at least two other edges. Welted supplements must be closed along the bound edge. Supplements are included in running page numbering.
Paper heavier than 180g/m2 price available upon request. Supplements qualify for discounts (according to quantity discount scale): 1 sheet = 1 ad page.
14
Zeitschrift für Architektur + Baudetail · Review of Architecture · Revue d’ArchitectureSerie 2014 · 10 · Innenraum und Licht · Interiors and Lighting · Intérieurs et lumiére
‡ Álvaro Siza: Der eigentliche Architekt ist der Bauherr‡ Schwebender Lichterteppich in Köln
‡ Der Raum als Erzähler – das smac in Chemnitz
10 issues DETAIL+ 2 issues DETAIL green+ 2 issues DETAIL structure+ 2 issues DETAIL inside
Klimarettung oder Kulturzerstörung? – Grenzen energetischer Sanierung Bio-adaptive Gebäudefassaden
01/15
green
Zeitschrift für nachhaltige Architektur und energetische Sanierung
Review of Architecture and Construction Details Profile
Circulation:
Edition print run: 29,000 copies
Actual distributed circulation – annual average (IVW 1/12 to 4/12): 24,409 copies
The key facts at a glance:
The agla a+b circulation analysis confirms DETAIL’s outstanding performance in 2012 ...
‡ No 2 in print circulation, target group of architects (28.1% = 15,820 readers)
‡ No 1 in online circulation, target group of architects and construction engineers (13.4% = 14,170 users)
‡ No 2 in crossmedia circulation (print/online), target group of architects and construction engineers 29.1% = 30,680 readers/users)
... and a very high quality status:
No 1: 35% Issue provides multiple contact opportunities (more than 3 times) No 1: 88 % archive entire DETAIL issueNo 1: 72 % Professional benefit high/very highNo 1: 44 % DETAIL contains interesting and helpful product informationNo 1:: 46 % DETAIL has attractive special editionsNo 1: 42 % DETAIL has an appealing designNo 1: 45 % DETAIL can be recommended to othersNo 2: 48 % Reader loyalty (DETAIL is important to me/is very important to me)No 2: 73 % DETAIL includes high-quality articlesNo 2: 57 % DETAIL provides ideas, sets trends, provides impetusNo 2: 64.2 % page exposureNo 2: 58.7 minutes reading time No 2: 31 % DETAIL cannot be replaced by any other journal
Brief characteristics:
A journal for architects, civil engineers, building authorities and property developers. The publication’s title describes what its aim has been right from the start: to docu-ment and inform readers about buildings of all types. Focus: to thoroughly research and document details in their structural and architectural contexts. DETAIL represents a unique information source for planning and archi-tectural firms. Its editorial concept and very high quality mean that it occupies a special position in the market. Alongside the usual 8 DETAIL editions covering construction-related topics and 2 DETAIL Concept editions focusing on building types, 2 additional editions of DETAIL Green offers practical information on all aspects of sustainable planning and construction, as well as energy-efficient refurbishment. An enclosed supplement will be published on particularly relevant special topics 4≈ annually.
* Source: agla a+b circulation analysis 2012. Print K 1 readers of an Ø edition, online users in the past 4 weeks. n= 105,400 architects and construction engineers / 56,300 architects. Ranking of qualitative values based on the composition of the DETAIL readership.
15
Transfer
Based on our close relationship with the target group of architects, we develop individual integrated communications concepts with and for our customers and partners – by architects for architects.
BASIC Print: Specials, offprints, documentation, corporate publishing, image brochures, technical information and architect folders, book publications, book sponsorship, corporate books, direct mail, PR.
Online: Websites, forums, content research and newsletters, online magazines and corporate films.
DIRECT Development and realization of comprehensive event concepts in order to initiate a sustained dialogue with the target group via personal contacts. Events, including sales training, work-shops, market research, road shows, panel discussions, press conferences, exhibitions, architecture tours, trade fairs, seminars, symposia, conferences, competitions and prizes.
CROSS Using the specific qualities of different media to convey themes and content to a wider architect target group. Linking together of print (journal and specialist book), online and event concepts to form integrated communication strategies.
DETAIL transfer has enabled high-quality, comprehensive, cross-media knowledge transfer between the industry and architectsfor more than a decade.
Contact:
Customized Communication Concepts
Meike WeberDETAIL Publishing director Tel. +49 (0)89 381620-18 [email protected]
Institut für internationale Architektur-Dokumentation GmbH & Co. KGAdvertising DepartmentHackerbruecke 6 80335 Munich, GermanyFax: +49 (0)89 3816 20-99
Sales Advisors
Berlin, Brandenburg, Mecklenburg-Vorpommern, Saxony, Saxony-Anhalt and Thuringia, Lower Saxony, Schleswig-Holstein, Hamburg, Bremen, North Rhine Westfalia (postcode 32…, 45…, 46…, 48…) Marion MannT: +49 (0)89 381620-63E: [email protected]
Advertising Sales DirectorMartina LangnickelT: +49 (0)89 3816 20-48E: [email protected]
Bavaria, Austria MedienService Peter SchachtlAm Point 10, 83075 Bad FeilnbachGermanyT: +49 (0)8064 905975E: [email protected]
Rhineland-Palatinale, Hesse and SaarlandTanja PawlikT: +49 (0)89 3816 20-34E: [email protected]
International except CH, A, FLCézanne Sales ServicesDenise Cézanne-GüttichRotdornstraße 241352 KorschenbroichGermanyT: +49 (0)2182 5783973E: [email protected]
Lower Saxony, Schleswig-Holstein, Hamburg, Bremen, North Rhine Westfalia (without postcode 32…, 45…, 46…, 48…) Verlagsbüro DETAIL Birgit MerzBreslauer Straße 3, 42781 HaanT: +49 (0)2129 348881M: +49 (0)152 225 763 48E: [email protected]
Baden-Wuerttemberg, Switzerland and LiechtensteinMedienService Michael FuhrmannWaiblinger Straße 6, 71404 Korb, GermanyT: +49 (0)7151 20554-0E: michael@ fuhrmann-medienservice.de
Deputy Advertising Sales Director and Online Sales DirectorTanja PawlikT: +49 (0)89 381620-34E: [email protected]
Director – Advertisement SchedulingClaudia WachT: +49 (0)89 381620-24E: [email protected]
Advertisment Scheduling Online & Display ManagerRomy FrühT: +49 (0)89 381620-68E: [email protected]