Best Food in China 美食中国

Rate Card – Content Distribution & Marketing Pack

ageswww.bestfoodinchina.net

Who We Are 网站简介 Best Food In China (www.bestfoodinchina.net,

BFIC), is the first bi-lingual media platform dedicated to presenting the diversity of food cultures across various nations in the world, and thus promoting worldwide friendship and harmony.

Best Food in China 美食中国 (BFIC) 是中国首家专业介绍在华美食的中英文媒体。我们的使命是促进国际化、多元化的美食文化交流，并通过美食推动跨越种族的友谊与和平

BFIC innovates a unique “cross-nation pairing review” model that enables cross-cultural messages can be promoted through our high-caliber English reviewer and local consultant team from 14 countries in the world

Best Food in China 美食中国独创了“跨国组合采访”的餐厅采访模式，从而确保跨语言、跨文化的美食内容可以得到广泛传播。到目前为止，我们的编辑精英团队来自中国、北美、欧洲和东南亚的 14 个国家

www.bestfoodinchina.net

Who We Are 网站简介 BFIC (www.bestfoodinchina.net) creates high

quality and credible content of a wide spectrum of restaurants, ranging from deluxe, home-style and family style restaurants in Shanghai and Beijing, ranging from Western food, original Chinese cuisine to other Asian-style delights.

BFIC 对餐厅的高质量、可信的原创采访内容丰富、翔实、并且极为广泛，包含了包括高级餐厅、家庭餐厅，以及西餐、正宗中餐以及其他亚洲特色美食

BFIC (www.bestfoodinchina.net) provides integrated marketing service to clients ranging from content distribution, video, web ads, e-coupon to community events..

Best Food in China 美食中国向客户提供集内容供稿、网站广告、视频、电子折扣券和社区活动于一体的整合营销服务。

www.bestfoodinchina.net

Best Food in China Platform美食中国平台

Best Food in China美食中国

End userForeigner高端外籍用户

End userLocal高端本地用户

Media媒体

Supplier &Partner供应商及伙伴

Best Food in China establishesa professional F&B platform In connection of merchants, end-users, media, suppliersand partners with maximal value for members inside of the network

Best Food in China 美食中国组建了一个专业的美食平台，将商户与中外高端用户、媒体以及供应商、合作伙伴有效连接起来，并为平台内的成员提供最大化的效益

Restau-rant餐厅

Hotel酒店

Alcohol酒商

The Largest Multi-lingual ContentDistribution Network in China中国最大的多语种美食内容供应网络

Chinese中文

Daily PV日浏览量

English英语

Bi-lingual双语

700 million 7 亿 700 million 7 亿 1 billion 10 亿 150 million 1.5 亿

The Management Team管理团队

Founders 创始人

Simon Pan, Founder, formerlyMarketing Director at Paypal and zhaopin.com, B.A. Sichuan University潘新，创始人，曾任全球最大电子支付公司 Paypal 及智联招聘市场总监，四川大学学士

Arnie Doyle, Co-founder, CTO. Formerly IT Director of Worldfriends Networks. B.A. University of SidneyArnie Doyle, 联合创始人，首席技术官前任世友网络技术总监。悉尼大学学士

Colleen Wang, Co-founder. FormerlyMarketing Communications ManagerAt Xi’an Janssen (a Johnson & Johnson company) and SK王珂，联合创始人。曾任西安杨森（强生子公司）及 SK 市场经理

The Editorial Committee 编务委员会

Brian Sun, Chief Restaurant Critic,B.A., University of LondonBrian Sun, 首席美食评论作家，伦敦大学学士

Neil Yeung, Senior Restaurant Critic, M.A. Columbia UniversityNeil Yeung, 高级美食评论作家，哥伦比亚大学硕士

David Evans, Senior Restaurant Critic, B.A. University of LiverpoolDavid Evans, 高级美食评论作家，利物浦大学学士

Rueben Marley, Restaurant Critic, American Culinary FederationCertificationRueben Marley, 美食评论作家，荣膺美国烹饪协会证书

Shanghai Critic Team 上海编辑团队Brian Sun, Chief Restaurant Critic B.A., University of LondonBrian Sun, 首席美食评论作家，伦敦大学学士

Neil YeungSenior Restaurant Critic M.A. Columbia University Neil Yeung, 高级美食评论作家 , 哥伦比亚大学硕士

David EvansSenior Restaurant Critic, B.S. University of LiverpoolDavid Evans, 高级美食评论作家，利物浦大学学士

Kevin Smith, Restaurant Critic, B.A. The Ohio State University Kevin Smith, 美食评论作家 , 俄亥俄州立大学学士

Charles Prior, Restaurant Critic, B.A. University of OxfordCharles Prior, 美食评论作家，牛津大学学士

Samuel WhiteRestaurant Critic (Shanghai), wine expertSamual White, 美食评论作家 , 红酒鉴赏家

Duncan Rickelton, B.A. University of LondonDuncan Rickelton ，伦敦大学学士

Apple Mandy, a knownFood columnist used to Work with That’s ShanghaiApple Mandy ，上海知名英文美食评论家

Jeremy Goren, Photographer & Restaurant Critic, B.S. Columbia UniversityJeremy Goren, 美食评论作家，哥伦比亚大学学士

Howard Steidle, B.A. Franklin and Marshall CollegeHoward Steidle, 富兰克林与马歇尔学院 学士

Wyatt Bixby, B.A. Clarion University of Pennsylvania Wyatt Bixby,宾州克莱瑞恩大学学士

Constance Chew, former Global Marketing Director of Vertu, NokiaConstance Chew ，曾任诺基亚 Vertu手机全球市场传播总监

Tammy Ku, English Restaurant Critic, B.A.., Yale UniverisityTammy Ku ，美食评论作家，耶鲁大学学士

David Symington ， Restaurant Critic, M.A. University of OxfordDavid Symington, 美食评论作家，牛津大学硕士

Clark Chessin Gertler, Restaurant Critic, B.A. Harvard UniversityClark Chessin Gertler, 美食评论作家，哈佛大学学士

Bob Brill, Restaurant Critic, video producer,B.A. American Inter-continen

tal University Bob Brill, 美食评论作家 , 美国洲际大学学士

Shuk-Wah ChungRestaurant Critic, B.A. University of Technology, Sydney 钟淑华 , 美食评论作家 , 悉尼理工大学学士

Robert De Picciotto, Restaurant Critic, B.A., University of MichiganRobert De Picciotto, 美食评论作家 , 密歇根大学学士

Jeremy Webb,Restaurant Critic, B.A. University of LeedsJeremy Webb, 美食评论作家，利兹大学学士

Royce S. Ferguson, Restaurant Critic, M.S. Cambridge UniversityRoyce S. Ferguson, 美食评论作家，剑桥大学硕士

Emily Callard, Restaurant Critic, B.A. University of SussexEmily Callard, 美食评论作家，萨塞克斯大学学士

Jennifer Pooley, Retaurant Critic, SOAS University of LondonJennifer Pooley, 毕业于伦敦大学亚非学院

Phoenix L. H. Torrijos, Restaurant Critic, B.A. University of MichiganPhoenix L. H. Torrijos ，美食评论作家 ,密歇根大学学士

Sarah Hou, Restaurant Critic, B.A. Sacred Heart Univer

sity Sarah Hou, 美食评论作家，圣心大学学士

ROSEANN LAKE, Restaurant Critic, M.A. New York UniversityRoseann Lake, 美食 ipnlun作家，纽约大学硕士

Beijing Critic Team 北京编辑团队Kimberly Ann Gemme, Restaurant Critic, B.A., Bro

wn University Kimberly Ann Gemme, 美食评论作家 ,布朗大学学士

Vivian Huang, Restaurant Critic, M.S. Johns Hopkins UniversityVivian Huang, 美食评论作家，约翰．霍普金斯大学硕士

Larissa Ivanna Paschyn,An ex- Time magazine and CBS reporter Larissa Ivanna Paschvn曾任时代杂志和 CBS记者

Olli Geibel, M.A. University of WestminsterOlli Geibel, 威斯敏斯特大学摄影系硕士

Andrea Hunt, B.A. University of GeorgiaAndrea Hunt, 乔治亚大学学士

The Chinese Consultant Team中文顾问团队 Fiona Hu, Nimes, France, B.

A. CUEB 胡玥，法国尼姆市，首都经贸大学学士

Nancy Su, Beijing, B.A. People University

苏雅静，北京，人民大学学士

Catherine Bai, Beijing, B.A. Beijing Technology and Business University

白静，北京，北京工商大学学士

Tim Zhuang, Hangzhou, B.A. English

Tim Zhuang ，杭州，英语文学士

Chuck Zhao, Hangzhou, B.A. Zhejiang Gongshang University; 赵瑜，杭州，浙江工商大学学士

Max Dong, Shanghai, B.A. Beihua University董晓明，上海，北华大学学士

Ben Qiu, Shanghai, B. A. Shanghai University of Finance & Economics邱强，上海，上海财经大学学士

Faith Huang, Shanghai, B.A. Shanghai University黄雪，上海，上海大学学士

Jay Tang, Shanghai, M.A. London Metropolitan University 唐剑锋，上海，伦敦城市大学硕士

Toto Wang, Shanghai, B.A. Qingdao University of Science and Technology；Toto Wang ，上海，青岛理工大学学士

Amy Wu, Strategy & Operation Advisor, B.A. Huaqiao UniversityFormer Editor-in-Chief, Savor Mag.雪风，战略及运营顾问 , 华侨大学学士，曾任《寻味》杂志主编

Xu Jia, Beijing, B.S. Beijing Technique University徐嘉，北京，北京科技大学学士

Lawrence Wong, Tianjin,MBA, TUFELawrence Wong ，天津天津财经大学 MBA

Chris Lin, Hangzhou,B.E. Nanjing AgricultureUniversity林若飞，杭州，南京农业大学学士

Endorsement by Celebrities名人题辞

Mr. Wu Shaozu,former President,Chinese Olympic Committee; formerSports Minister伍绍祖先生，原国家体育总局局长；原中国奥委会主席

Mr. Wen Chi, former AssistantForeign MinisterOf PRC;calligrapher文迟先生，原中华人民共和国外交部部长助理；书法家

Content DistributionPackage

Content Distribution BFIC circulates food reviews to 300 media including the top portals in China

Website Logo URLChina Rank

Global Rank

Daily Pageviews

Baiduwww.baidu.com 1 9 146 million

Tencent QQwww.qq.com 2 9 Over 1 billion

Googlewww.google.cn 3 1

Sinawww.sina.com.cn 4 27 700 million

Sohuwww.sohu.com 10 52 700 million

Yahoo Chinacn.yahoo.com 13 3 Over 150 million

Content Distribution Media List23 Partnership media + 300 circulation media1 Sina2 Sohu3 Tencent4 Yahoo China5 China Value, the largest Financial social networking site in China6 Returnees, the largest overseas Chinese student community in China7 China Daily (website)8 Rayli (the largest women website and community in China.

Affiliated to the largest magazine group in China, Rayli)9 China Business Focus (the leading Australian-Chinese business magazine)10 ShanghaiExpat (www.shanghaiexpat.com , the leading expat community in Shanghai)11 HereisChina (www.hereischina.com , the Chinese in-bound travel portal in English12 Life weekly (lifestyle newspaper in Shanghai, circulation 260000)13 Woman Friend (the leading woman magazine in China, circulation 130000)14 Celebrity Chef (the No. 1 Chef magazine in China)15 Facebook Best Food in China Group16 Qianlong.com, the portal in Beijing owned by Beijing Government17 Sichuan Cuisine Magazine

And more

Sample – content distribution

Sohu, one of the leading portals in China, rank in China: No. 8. Daily pageviews: 700 million; official sponsor of Beijing Olympic Games

Sample – content distribution

Tencent (www.qq.com ), the largest portal in China, daily PV: 1 billion

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Rayli (www.rayli.com.cn ) ， China’s No. 1 Woman website, uses BFIC recommended stories and promotes through channel cover stories

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Sample – content distribution

Rayli (www.rayli.com.cn ) ， China’s No. 1 Woman website, uses BFIC recommended stories and promotes through channel cover stories

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Sample – content distribution

China Daily, the largest English medium in China, created an online fine- dining channel in exclusive partnership with Best Food in China

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Sample – content distribution

Double-spread stories of BFIC customers will be published in China Business Focus, the leading Australian-Chinese business magazine

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Sample – content distribution

HereisChina(www.hereischina.com ) ， China’s leading sightseeing portal, has created an exclusive food channel for Best Food in China

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Sample – content distribution

Luxury Magazine, Feb. issue, 2009

Sample – content distribution

The Price

1300 Yuan Only 5 limited offerings

Special Offer

The first 5 clients booking content distribution packages will get free ads on Best Food in China for 2 weeks

Service Scope

Guarantee:There are over 5 stories to be released or more

English review write-ups Translation into Chinese Distribution Clipping report Web ads design

All above are covered in the package

Notes Cash payment in advance is required

BFIC will courier clients receipts / invoice afterwards

The paying clients have to be clients that have been reviewed by BFIC

The prices listed in this rate card are promotional offering only for the 5 earliest clients

Our Chinese Consultants are available for cash collection