openhci'14-day4-宋恆-互動廣告創意

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Page 1: OpenHCI'14-Day4-宋恆-互動廣告創意
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• Pay Per Laugh

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• Misereor - The Social Swipe

Page 8: OpenHCI'14-Day4-宋恆-互動廣告創意

• Hands On Search

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透 過 各 種 思 考 工 程

建立穩固的基石

策略擬定

T.A.

市場分析 趨勢觀察

Page 11: OpenHCI'14-Day4-宋恆-互動廣告創意
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U B Unique

Unique

O Offering=

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Double A:

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: :

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: ¼ : ¼

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Engagement Idea

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(Consumer Insight) (Unique Brand Offering)

輕鬆玩造型

Engagement Idea

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(Consumer Insight) (Unique Brand Offering)

掰斷壓力

Engagement Idea

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(Consumer Insight) (Unique Brand Offering)

隨處啟動精彩運動

Engagement Idea

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• Shadow QR Code

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• Nivea Solar Ad / Protection AD

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• Beck's Playable Poster

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• "BANANA TROPHY" in TOKYO MARATHON 2014

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• Nike 10k - Hi5