openhci'14-day4-宋恆-互動廣告創意
DESCRIPTION
,TRANSCRIPT
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• Pay Per Laugh
• Misereor - The Social Swipe
• Hands On Search
透 過 各 種 思 考 工 程
建立穩固的基石
策略擬定
T.A.
市場分析 趨勢觀察
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U B Unique
Unique
O Offering=
Double A:
: :
: ¼ : ¼
Engagement Idea
(Consumer Insight) (Unique Brand Offering)
輕鬆玩造型
Engagement Idea
(Consumer Insight) (Unique Brand Offering)
掰斷壓力
Engagement Idea
(Consumer Insight) (Unique Brand Offering)
隨處啟動精彩運動
Engagement Idea
• Magic of Flying
• Shadow QR Code
• Nivea Solar Ad / Protection AD
• Beck's Playable Poster
• "BANANA TROPHY" in TOKYO MARATHON 2014
• Nike 10k - Hi5