real time creativity

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Post on 21-Jan-2015

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2013 Marian Salzman presentation on how technology-driven, real time creativity affects various trends.

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  • 1. REAL-TIME CREATIVITY MARIAN SALZMAN 2013

2. TECHNOLOGY-DRIVEN REAL TIME IS BLURRING STORIES OF FICTION AND NONFICTION 3. RAW EMOTION IN THE MEDIA STARTED BECOMING A DRAW 4. THEN THE EMO TREND SPAWNED REALITY, STARTING IN THE U.S. AND THE NETHERLANDS 5. WEVE GONE FROM GLASS HOUSES TO GOOGLE GLASS 6. SOCIAL MEDIA DRIVES RADICAL TRANSPARENCY AND SHOWS HOW UNREAL REALITY IS 7. THE STRATEGIC PURPOSE OF CONTENT IS TO ATTRACT ATTENTION AND ENGAGE AUDIENCES 8. MASSES OF RANDOM CREATIVE CONTENT GUARANTEES A CONSTANT SUPPLY OF GOOD STUFF 9. MOBILE RULES 10. NOTE TO CONTENT CREATORS: ENGAGINGLY IMPERFECT BEATS BORINGLY PERFECT 11. POSITIVITYA BREAK FROM THE BLEAK 12. WE HAVE BECOME OMNIVORES AT A CROWDSOURCED BUFFET OF ALL-YOU-CAN-EAT CONTENT 13. SOCIAL MEDIA TOOLS HAVE A MESSAGE FOR EVERYONE:NOW YOU CAN DO THIS, TOO 14. CONTENT CURATORS MAKE SENSE OF IT ALL 15. SELF-EXPRESSION IS A NEW IMPERATIVE 16. PERSONAL BRANDING WITH A NARRATIVE IS AN ESSENTIAL SKILL IN REAL-TIME CREATIVE MEDIA 17. VIDEOREDEFINES THE RULES 18. SMARTPHONE JOURNALISM MEANS PRINT, PHOTO AND VIDEO ON THE GO 19. THE NEW NEWS BLENDS CITIZEN AND PROFESSIONAL CONTENT IN A RICH AND TIMELY MIX 20. NEW ROUTES TO CELEBRITY 21. YOU + ME = CO 22. NEWS BECOMES COLLABORATIVEAS OPEN JOURNALISM HARNESSES THE POWER OF THE WEB 23. THE NEWS CASCADE THROUGH MULTIPLE DEVICES IS LEAVING NEWS BROADCASTS BEHIND THE CURVE 24. NEWS AS A WEB-BASED VIRAL LIFE-FORM 25. REAL-TIME PARTICIPATORY REPORTING IS ON THE RISEAS THE WORLD BECOMES A NEWSROOM 26. TWITTER IS THE NEWS BER NEWSWIRE FASTER THAN ALL THE REST 27. IN THE 24/7 NEWS CYCLE, FORGET RELEASING YOUR BAD NEWSON A FRIDAY AFTERNOON 28. PRIVACYIS AN ILLUSIONLEAKS ARE HERE TO STAY 29. EVEN IN THE VATICAN 30. 21ST-CENTURY NEWS SMARTS MEANS EXPECTING LEAKS TO HAPPEN PREEMPTIVELY 31. PLAYTHE LEAKS 32. PLEASELEAK MY NEWS! 33. YOUR NEWS NEEDS YOUR CREATIVITY MAKE IT, SHAPE IT, BE IT