Case Study: Real Time ‘Core’ Integration

David Veneski :: Intel Corporation@dveneski

Intel makes Super Bowl Intel makes Super Bowl comeback…comeback…Advertising

Age

Intel Goes ‘Mad’ as Intel Goes ‘Mad’ as Big-Event TV Big-Event TV

Strategy ContinuesStrategy ContinuesNew York

Times

Intel Makes Oscar DebutIntel Makes Oscar Debut

AllBusiness

Intel Goes To The Super Bowl“We’re All Nerds Now” – Om Malik

““Hard product to sell; cute way to Hard product to sell; cute way to ‘humanize’ it”‘humanize’ it”

““Just caught the Intel ad I missed Just caught the Intel ad I missed from the Super Bowl. Aww… from the Super Bowl. Aww…

Poor Robot”Poor Robot”

““The Intel ad with the Robot is The Intel ad with the Robot is hilarious”hilarious”

What Is Your Core Moment?

Real Time Distribution – Building A Social Platform

Mobile: Local, Relevant, Immediate

Thank You!David Veneski

Intel Corporation @dveneski