"reality show" popularity in vietnam
TRANSCRIPT
Asia Plus Inc.Survey about Reality shows Q&Me is online market research provided by Asia Plus Inc.
What is Reality shows• According to Wikipedia, “Reality television is a
genre of television programming that documents supposedly unscripted real-life situations, and often features an otherwise unknown cast of individuals who are typically not professional actors, although in some shows celebrities may participate. It differs from documentary television in that the focus tends to be on drama, personal conflict, and entertainment rather than educating viewers.”
• In Vietnam reality shows are mostly in the format of “reality game shows” where individuals take part in a non-tournament elimination contests. The competitions range from talent searching shows (singing/dancing/modeling..) to outdoor activities. These shows are often based on foreign programs.
Respondent Profiles (N=506)
Male
Female
49%
51%
Gender 1%
6%
11%
22%
10%
4% 3%2%
Household IncomeBelow VND5,000,000
VND5,000,001 - VND10,000,000
VND10,000,001 - VND15,000,000
VND15,000,001 - VND20,000,000
VND20,000,001 - VND25,000,000
VND25,000,001 - VND30,000,000
VND30,000,001 - VND40,000,000
VND40,000,001 and above
16 - 19 years old
20 - 29 years old
30 - 39 years old
17%
64%
19%
Age
Ha Noi
HCMC
48%
52%
Location
Reality shows Recognition
Q. Do you watch reality shows? Q. How often do you watch reality shows?
73%
27%
Do you watch reality shows?
Yes No
Everyday
A few times/week
Once a week
A few times/month
Once a month
I rarely watch reality shows
20%
46%
13%
13%
2%
6%
Frequency of watching reality shows
Nearly ¾ respondents said they’ve watched reality shows in VN, in which 46% of them watch a few times/week, and 20% watch everyday.
Favorite types of Reality shows
Q. Which is your favourite type of reality shows? Which is your most favourite types of reality shows?
Comedy competition Singing competition Cooking competition Modeling/sports competition Dancing competition
69%
59%
33% 35%28%
48%
26%
11% 9%4%
Favourite shows Most favourite show
Comedy competition shows are favored the most, followed by Singing contests with more than half of respondents like it.
Favorite types of Reality shows – by Gender
Comedy competition
Singing competition
Model/sports competition
Cooking competition
Dancing competition
73%
51%
33%
27%
21%
56%
20%
9%
9%
4%
Male
Comedy competition
Singing competition
Model/sports competition
Cooking competition
Dancing competition
65%
66%
38%
39%
34%
40%
32%
9%
13%
4%
Female
There’s a slight difference in reality show preferences between men and women, where women like both Comedy and Singing competitions, while Comedy dominates as the favourite type of reality shows among male.
Q. Which is your favourite type of reality shows? Which is your most favourite types of reality shows?
Channels to watch Reality shows
52% 48%
Q. What channel do you usually watch reality shows more?
TV Online (Youtube, ZingTV, HayhayTV….)
It’s worth noting that only 52% respondents watch reality shows more while the rest choose to watch online on Youtube or other streaming websites, showing the shifting in media usage among people nowadays, especially young population.
Favorite Singing/Dancing reality shows
Q. Which singing/dancing competition below is your favourite?
Others
47% 44% 43% 36% 32% 24% 21% 16% 16% 13% 13%
The Voice Kids (Giọng Hát Việt Nhí) holds the first rank among favourite Singing/Dancing reality shows, while “Tuyệt Đỉnh Tranh Tài” stays at the last position.
Favorite Singing/Dancing reality shows – by Gender
Q. Which singing/dancing competition below is your favourite?
52%
41% 40%34% 33%
27%17% 17% 16% 14%
35% 49% 53% 37% 31% 22% 16% 26% 10% 19%
Male Female
Both genders also show differences in favourite singing/dancing shows as 52% men like VN’s got talent the most, while The Voice Kid VN is the most favourite show among 53% women.
Favorite Outdoors/Sports/Modeling reality shows
Q. Which singing/dancing competition below is your favourite?
44% 42% 37% 29% 10%
“Dad, where are we going” ranks first favourite among Outdoor/Sports/Modeling reality shows, closely followed by Vietnam’s Next Top Model.
10%
Favorite Outdoors/Sports/Modeling reality shows – by Gender
Q. Which Outdoors/Sports/Modeling competition below is your favourite?
42%37% 34%
29%
14%7%
46% 47%
24%
44%
6%13%
Male Female
It’s no surprised that Modeling/Fashion contests are more favored among women compared to men, while male respondents tend to favor Sports/outdoor competitions.
Favorite Cooking reality shows
Q. Which Cooking competition below is your favourite?
60%
19% 16% 13%2%
58%
22%15% 14%
0%
62%
17% 18%12%
4%
Total Male Female
Masterchef Vietnam is the most favourite Cooking show among both genders, while the rank is different with Iron Chef and Vào bếp là chuyện nhỏ.
Others
Favorite Comedy reality shows
Q. Which Comedy competition below is your favourite?
59%50% 46% 42%
37%
60%54%
50%
39% 41%
59%
46% 43% 44%
33%
Total Male Female
There’s not much difference in terms of preferences towards Comedy shows between both genders, with “Ơn giời cậu đây rồi” is the most favourite show.
Vote on Reality shows
Q. Have you ever voted on a reality TV show?Q. Please tell me the name of show you've voted on
11%
25%
12%
45%
7%
Have ever voted on reality shows
Voted more than several times Voted a few times
Voted once Never voted
I do not remember
Name of the sponsors for reality shows
Perception towards Reality shows
Q. Do you think what you watch in reality show is real?Q. Please choose what you have done after you watch reality show, from the below
11%
40%
37%
9%
3%
Perception towards the show
All are real
Most of them are real, some are made up
Most are made up, some are real
All are made up
Not sure
Talk with friends via messaging apps
Talk with friends / family
Post on Facebook
Discuss about on forums
61%
32%
22%
11%
Action after watching Reality shows
Attitudes toward Reality shows
Q. Please choose what is applicable to your opinion about Internet/ Facebook ads?
I enjoy w
atchin
g reali
ty sh
ows
Reality
show
s are
bette
r than
soap
dram
as
I admire
those
who a
re in
reali
ty sh
ows
Guess
ing th
e winn
er is
the bes
t par
t of re
ality sh
ow
Reality
show
make
s me e
motion
al
Reality
show
is so
mething
I cann
ot miss
I wou
ld lik
e to par
ticipate
in th
e rea
lity sh
ow so
me day
0%
20%
40%
60%
80%
100%
0.00.51.01.52.02.53.03.54.0
Q&Me – About Online Market Research Services
Our SolutionSurvey is conducted via mobile phone and the data is processed real-time
Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving
real-time analysis
Superb real-time analysis for flexible and accurate data collection
1/3 of the competitor pricing
Respondent profilesOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research
<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0% 1%
18%
31%
22%
14%
7%
3% 3%1%
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
Stats Q&Me
22%
51%
78%
49%
Top 6 provinces Others
Contact Us
URL: http://www.qandme.netContact: [email protected]
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, VietnamTel. +84 839 100 043