Rebecca Starer 6 Cortland Drive Warwick, NY 10990 Phone: 1-845-591-8336 E-Mail: rebeccastarer@gmail.com

PERSONAL PORTFOLIO

Table of Contents 1. Resume…………………………………………………………………………....3

2. Writing Samples…………………………………………………………………..4

a. EZUniverse Press Release……………………………………………….4

b. PET Website Copy………………………………..……………………….5

c. Blog Post……………………………………………………………………6

3. Adobe examples………………………………………………………………….8

a. Strike Out Arthritis Flyer…………………………………………………..8

b. Other Examples……………………………………………………………9

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Resume

Rebecca Starer

6 Cortland Drive ! Warwick, NY ! 10990 (845) 591-8336

rebeccastarer@gmail.com

EDUCATION B.S., Marketing and Management May 2013 University of Maryland, R. H. Smith School of Business College Park, MD Graduated with honors Overall GPA: 3.91

University Honors Program Freshman Fellows Program ‘11 Design and Innovation in Marketing Fellows Program ‘13 Banneker Key Scholarship

Jul. 201l-Nov. 2011 RMIT University – Study Abroad Program Melbourne, AUS EXPERIENCE EZ Universe Inc. Mahwah, NJ Media Strategist Intern May 2013-Present

• Manage the company’s new Twitter and Facebook accounts • Assist in developing the new website through WordPress • Research ways to improve social media presence

Clark Construction Group, LLC Bethesda, MD Marketing Intern Jun. 2012-Aug. 2012

• Create and format InDesign documents to be used in proposals • Assisted in production of proposals • Updated the Salesplace database with descriptions of recent projects

Coach Inc. Harriman, NY Selling Support Nov. 2011-Jan. 2012

• Engage with customers • Assess customers’ needs and suggest additional merchandise

Warwick Valley Country Club Warwick, NY Pro-shop salesperson Jun. 2005-Jul. 2011

• Promoted sales being offered on items such as apparel • Monitored and enforced club rules • Provided a high level of customer service and resolved customer concerns

University of Maryland College Park, MD Research Assistant Jan. 2010-March 2010

• Organized data into excel spreadsheets • Collaborate with other assistants to make the research cohesive

ACTIVITIES University of Maryland College Park, MD

Primannum Honors Society Primannum Communications Committee (Scrapbook Chair) Oct. 2010-May 2011

• Brainstorm and organize promotional activities • Design promotional media for events • Create a scrapbook that showcases the events of the year

Honors Ambassador Oct. 2010-Present • Engage with potential students and parents on a panel • Represent the University Honors College at admissions events

Alpha Omicron Pi Sorority Feb. 2009-Present • Strike Out Arthritis Chair (2012) • Greek Week Chair (2011& 2012) • VP of Finance Assistant (2010) • VIA Trained (Violence Intervention Assistant) • Participation on various committees and in philanthropy events

SKILLS InDesign, Illustrator, Microsoft Office, Social media

Writing Samples EZUniverse Press Release This is a press release that I created for EZUniverse. They were launching their new company, Profit Enhancement Technologies, and wanted a press release to announce this new endeavor.

EZUniverse Inc. One International Boulevard, Suite 1105 Mahwah, N.J. 07495-0400 info@ezuniverse.com sales@ezuniverse.com www.ezuniverse.com

June 27, 2013 !"#$%&&'(%)*'$#'+'),'$ $ -".*)-*/$

+',0'1$2)&',$$ $ $ $ $ $ $ $ 345554678459:3$$ $ $ $ $ $ $ $ ;<=>?@AB<;C@DE@FG>H$ EZUniverse Introduces New Company Profit Enhancement Technologies MAHWAH, N.J. - EZUniverse Inc., a leading developer of web-enabled Integrated Business Management Systems, is pleased to announce the formation of Profit Enhancement Technologies, Inc. (PET). PET was incorporated December 18, 2012, and was created to expand the commercialization of EZConnect, a video operational intelligence system that combines video surveillance, data analytics, in-store media and other touch points into one comprehensive remote store management tool. The EZConnect Loss Prevention System is the technology behind the Subway Loss Prevention Surveillance System, now available to all 38,000 Subway restaurants worldwide, and was exclusively redesigned to meet the demanding requirements of Subway stores. Profit Enhancement Technologies, Inc.’s (PET) mission is to offer the benefits of EZConnect, in the form of a monthly service (SaaS) with surrounding infrastructure as a service (IaaS), bringing significant revenue growth and cost reductions to the pockets of the owner/operators. PET will be headquartered in Mahwah, NJ, which is where it’s parent company EZUniverse is currently located. Leszek T. James is the interim CEO, while Michael Starer is COO and Adam Hollanek CMO. PET/ EZConnect will operate in the QSR, selected hospitality, as well as retail market spaces. For more information on Profit Enhancement Technologies, Inc. and its leading flagship product EZConnect, contact us at 1-888-694-8301, info@ezuniverse.com.

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PET Website

Blog Post This is a blog post that I created for an Honors class I took at the University of Maryland. We each took a topic to create a blog on, I chose online branding, and each week created a new post for our blog.

Tweets and Eats: Using Social Media to Promote Your Food Site If you were asked to take a picture with a giant pizza, what would you say? If you answered yes would you upload it to Twitter? If you said no would you at least be intrigued? What makes companies like grubHub use crazy tactics, like having a man parade around in a giant pizza costume, to entice customers and generate more buzz about their business? Are there enough of us that are willing to tweet pictures like the one below to make the money spent worthwhile?

GrubHub isn’t the only company using social media to advertise their product or service. A few months ago it was Sundrop, and a month from now it’ll be someone else. So it must be working right? Well according to Daily Infographic, the success of a social media campaign may depend on the type of business that’s implementing it. For grubHub it might not be such a profitable choice since only 3% of media users regularly turn to social media when eating out. However, this survey was done in 2010, and a lot can change in three years.

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According to a more recent infographic, consumers are spending more time online (46%) reading about food than they are reading about it in print (31%). This presents an opportunity for businesses to turn to new social media sites in order to reach a growing customer base. So how can food sites reach this growing customer base and stand out from their competitors, without being a nuisance to the consumer? Social media can work to your advantage if you don’t over use it. Constant updates on Facebook timelines or twitter feeds can become an annoyance, so here’s how to find a balance between. Social Media Techniques for Food Sites

• Be a little different. The pizza costume may work in a college town to create buzz, but its not going to work everywhere. Cater to your market and you will be more likely to increase your customer base. Ensuring you’re targeting the correct audience will keep consumers from becoming bothered by your social media strategies, and instead they will become engaged.

• Try new forms of social media. There’s a new social media site popping up every year, so be sure to stay up-to-date on the industry. Creating a Pinterest for your restaurant will encourage customers to take pictures of your food and upload them. This is just one example of good, and free, PR. By creating multiple opportunities for your customers to engage with your business, you won’t end up overwhelming them on a single site. This also gives them the opportunity to choose the site they enjoy the most.

• Offer promotions. The whole point of social media is that the consumer is allowed

to participate. Places like Georgetown Cupcakes offer special deals to their followers. They promote their secret flavor of the day, as well as offer a free dozen to someone who can answer their daily trivia question. They also promote their special deals as well, such as the fact that they offer a free cupcake to the first 100 customers at each of their locations

• Be interesting. Think of clever tweets that will get people interested to learn what you have to say. Try tweeting random facts about your business or product that consumers will want to read. You can also tweet about the industry. Staying up to date on news can be an added benefit to your customers.

Adobe Examples Strike Out Arthritis Flyer This is a flyer I created for the Wiffleball Tournament that I organized for my sorority. I did the layout in InDesign, but did not create the logo for the event.

Noodles Fundraiser

September 14th

from 7-9pm

6 to 8 person teams with a minimum of 2 girls per teamFraternity or Sorority can co-sponsor for $100

$10 per person with a co-sponsorship$15 per person without a co-sponsorship

When: Sunday September 23 @ 12:30Where: Fraternity Row

For more information or to sign up a team contactMichael Gold @ mcgold@verizon.net or Amy Young @ amyd3842@gmail.com

Join us in supporting our philanthropies whether or not you want to play or just come and enjoy the food and music. Your ticket will get you a free t-shirt and food and an

opportunity to participate in our wi!eball tournament. We will have a DJ, barbeque, cotton candy, popcorn, snow cones, and a radar gun!

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Other Examples

Becc s BirthdayBe ch B sh

Waywayanda BeachJuly 8, 2012

12 p.m. - 3 p.m.