Issey Miyake

FillySimaKaterinaSarahNibal

Basic Information1971: 1st Issey Miyake brand collection ISSEY MIYAKE INC. Is establishedISSEY MIYAKE MEN 1993: PLEATS PLEASE 2000: A-POC, Cauliflower, HaaT2007: Dai Fujiwaras 1st collection.Incorporation of A-POC into ISSEY MIYAKE as a design solution: A-POC inside2009: Concept shops 24 ISSEY MIYAKE2010: Bao Bao ISSEY MIYAKE2011: Yoshiyuki Miyamaes 1st Spring collection

Who Miyake is

Issey Miyake INC, previously known as ISSEY MIYAKE INTERNATIONAL INC.Issey Miyake Men: main venue moved from Paris to Milan in 19981993: Launch of PLEATS PLEASE ( which has a flagship in London)MeAbout CauliFlower: 1st called me ISSEY MIYAKE, then Me

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Mapping the values (past)ISSEY MIYAKEUNIVERSALFREEDOMDEMOCRATIZATIONARCHITEXTURETECHNOVATIONCUBISMEXPLORATIONGEOMETRYTRADITIONTHE MAKIMONO PHILOSOPHYHIROSHIMA CHICAMUSEMENTFUNCTIONALITYJOY OF LIFENATUREINDIVIDUALITYEFFICIENCYBRAND NEW OLDSCIENCECULTUREORGANISATIONINTELLECTUALITYEXPERIMENTATIONWEST MEETS EAST

SHOWMANSHIPPRAGMATICZENARTISTIC MOODINTERACTION

Refer to the main aspects in bold, and down left, to the values that no longer exist (amusement, showmanship, artistic mood)3

Mapping the values (Present and Future)ISSEY MIYAKE

UNIVERSALFREEDOMDEMOCRATIZATIONARCHITEXTURE

ARCHITEXTURAL POETCULTUREEXPLORATIONINTELLECTUALITY

INDIVIDUALITYI(EYE)NDIVIDUALITYTRENDITIONHIROSHIMA CHIC

KIMONO PHILOSOPHY

NATURETHE MA

BRAND NEW OLD

TECHNOVATION

FUNCTIONALITY

CUBISMGEOMETRYWEST MEETS EASTEXPERIMENTATION

SHOWMANSHIP

IMAGINATIONAMUSEMENT

JOY OF LIFE

AISTHISISPRAGMATICORGANISATION

EFFICIENCY

EXPERIENCETRADITIONOLD HUMANISMZENSIMPLICIFYINTERACTION+TIMELESS EMOTION

First about present and then past.Again talk about the aspects in bold. trendition: trends+tradition use of traditional elements according to tremd forecasting. The brand must lose this element and go back to tradition.The company should also lose the pragmatic value and replace it with art and imagination within architexture.Reintroduce the brands initial values of showmanship, amusement and joy of lifeSimplify its complicated conceptsAdd aisthis, which means emotion.Add I(eye)ndividuality it means ego and eyebeautysence4

ArchetypeThe Architect (Ruler): From Zeus to Apollo

ThoughtEmotion EnergySubstance

ZEUSAPOLLOEROS & THANATOSAPHRODITEDIONYSOSHERACLESARESATHENA AND HERAHERMES

At the moment, Miyake is considered in the area of Thought. He is The architect, a type of Ruler, like Zeus. Not an agressive one but rather a silent power. An additional previously neglected emotional element would result in a movement towards Apollo.

Apollo is the god of the sun, which gives him characteristics such as handsomeness, happiness, optimism and a fiery temper. He is also known as the god of oracles (Delphus Oracle), music and poetry. Besides his artistic skills he is also known as the god of moral order and logic. Inspired by his characteristic, the brand should keep its rational and ethical side, but also add some new values such as joy of life, amusement, beauty, aisthisis and poetry in order to stimulate emotions.5

ArchetypeFrom the Architect to the Archtiextural poet

VisionTo explore the potentials of the garements by implementing new technologies, architecture and functionality to them, in order to improve everyday life. Experimentation on the interaction between the garment and the person.Continuation of this concept. Respond to individual needs to be stimulated emotionally and experience new commodities. PRESENTFUTUREStimulate the imagination through clothing

In the past, Experimental Freedom in the relation between clothing and the human body. After the experience of America as a great cultural mix, Miyake was impressed by the ideal of freedom, which was implied in the American dream. Freedom was to become the studio catchword Miyakes A-POC concept garments are installed brilliantly as uncut lengths of fabric perforated and worn by a group of mannequins.

Emotionally fulfill 7

MissionTo be a brand that can combine traditional and western, architextural and technological elements, to develop the garment through the original concept of inovation and practicality. Provide garements beyond fashion.Not traditionally Japanese not purely Western.Continuation of previous mission, but also:Become a brand that can really connect with people through emotion.Architecture needs to get back in touch with its emotions and its artistic side. Adopt the model of the eternal dialogues between utility and poetics, function and image, rationality and metaphysics, technology and art

PRESENTFUTURE

Past: He doesnt make fashion, he makes clothes that combine non-traditional materials and futuristic techniques with traditional Japanese fabrics to create an artistic interpretation of his country's culture and costumes across the ages.Present: this is done through experimentation with fabric/material to develop both fanatic element and practical clothe for real life. Living clothe designed for action with pronounced simplicity.

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Values (Present and Future)ExpressiveInstrumentalCentralExperimentationExploration

FunctionalityInnovationTechnovationOrganizationArchitextureEfficiency

IntellectualismFreedomDemocratizationUniversalZenEnergy (Ma)

Joy of LifeAithisisI(EYE)ndividualityImaginationSimplicifyPragmatism

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Business Model (Present and Future)The EccentricSensorialTechnovativeFunctionalThe EccentricFunctionalTechnovativeThe Elite (original meaning of the word: people with distinctive attributes)

Consumers: Eccentric intellectuals. Japan- Osaka: Non-Male MaleTECHNOLOGYOCCASION AND USECLIENTSBusiness FormulaChannel: About 10 are DOS (Japan, France, England) amongst 400 points of sale. Increase the number of DOS and countries, make more concept stores. Help the client sence what is Issey Miyake.Occasion and use: Form[a]casual, functional, provoke sentiments and reactions, amuse, express I(eye)ndividuality, Work on the concept of slow fashion.

Categories: Fragrances, Watches, Womenswear, Menswear, Accessories, and Shoes.Price Levels: Mid High, double the price in the higher end lines (introduce a different scarcity of the product)Material: Combination of wool, nylon, and polyurethane. A more complex weave made of 100% cotton. Elastic was later added. Steam strech. Mineral miracle.Know-how: Traditional handcrafts and techniques. Futuristic technology. Architexture. New methods of collaborating with artist and manufacturers. Reality Lab experimentation.

The EccentricThe EliteFunctionalSensorialTechnovativePresent and Future

Red: FUTURE recommendationsConcept stores should be increased!!!Flagships: Paris 1979, New York 1987, London 1989 , add more in more cities.

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Work CitedFashion in Motion: Pleats Please by Issey Miyake. V&A. May 2001. http://www.vam.ac.uk/content/articles/f/fashion-in-motion-issey-miyake/Ferrarini, Paolo. 132 5. by Issey Miyake. Cool Hunting. Style. Feb. 28 2012.http://www.coolhunting.com/style/132-5-issey-miyake.phpHolborn, Mark. Issey Miyake. 1996Irving Penn, Kiyoshi Kanai. ISSEY MIYAKE: Photographs. 1988Issey Miyake, 2006 Hall of Fame. Art Directors Club. 2006. http://www.adcglobal.org/archive/hof/2006/?id=2Jenna. Future Beauty: 30 Years of Japanese Fashion, Barbican Art Galley, London.Nov. 18th 2010.Worn Throughhttp://www.wornthrough.com/2010/11/18/future-beauty-30-years-of-japanese-fashion-exhibition-notebook-part-1/ Kyoto Costume Insitute. Fashion from the 18th to the 20th Century (Icons). 2004MIYAKE, Issey. Fashion Encyclopedia. http://www.fashionencyclopedia.com/Ma-Mu/Miyake-Issey.htmlhttp://www.youtube.com/watch?v=4gdxhNnytSs&feature=fvwp http://www.youtube.com/watch?v=4gdxhNnytSs&feature=fvwphttp://www.youtube.com/watch?v=4gdxhNnytSshttp://www.youtube.com/watch?v=lMFnu2N1uTM