red chopsticks marketing collateral

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A compilation of marketing collateral for Red Chopsticks Functional Instant Noodles

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Page 1: Red Chopsticks Marketing Collateral

Marketing Collateral

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2010 Brochure

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TM

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Press Kit

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Funct ional Ins tant Noodlesบะหมี่กึ่งสำเร็จรูปเสริมสารอาหาร

Funct ional Ins tant Noodles

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Sales Catalog

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Red Chopsticks Functional Instant Noodles

There are numerous brands of instant noodles products in the market that have achieved popularity due to its convenience and low cost, important in today’s fast-paced world and economic situation. At the same time however, there are a lot of negative criticisms about the product such as: high in MSG, low nutrition food, high fat and saturated fat content, high salt and sodium levels, quickly swollen noodles that lack much texture along with a packaging material that cannot be microwaved. Furthermore, foam cups and bowls can actually be potentially dangerous to health and definitely not environmentally-friendly. Mawai Food has been producing instant noodles since 1999 and saw a demand for an instant noodle product that is healthier and is ready to dramatically change and improve on all of the previously mentioned negative aspects. We are the world’s first company to launch a functional instant noodle that incorporates beneficial ingredients under our Red Chopsticks Brand with four key products to match every lifestyle.

What makes us “pretty different”?

We use food-grade quality 100% PP PLASTIC, able to withstand high temperatures (adding boiling water or cooking in microwave) to create both our bowl and lid. Because we do not use glue or aluminum foil to seal the lid, the bowl and lid can therefore be safely placed in the microwave to cook the noodles.

Our bowls and lids are ENVIRONMENTALLY FRIENDLY because it can be easily reused for other purposes after its first intended use. There are countless potential uses such as a lunch box, storing personal items, or slightly modified to become an attractive flower pot.

Highly stylized packaging COLORS and DESIGN makes for a unique eye-catching product amongst the competition that is commonly picture-based.

Tasty combination of ingredients to create flavors with no salt in the seasoning sachet and NO MSG whatsoever in the product. The consumer can enjoy a healthy product frequently and at any time of day without the worry of MSG or intensely overbearing flavors.

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6.4.We use HIGH PROTEIN WHEAT FLOUR to create noodles that are elastic, with a good texture and springiness that is equivalent to Japanese style ramen noodles.

World’s first instant noodle manufacturer to invest in using a premium quality healthy frying oil, RICE BRAN OIL instead of the industry standard palm oil. There have been many research investigating the benefits of rice bran oil that has led to the conclusion that not only is it one of the healthiest oils available, but it also has the ability to reduce cholesterol in the blood vessels as well.

The Idea ...

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“Oops! Now you know my Beauty Bowl secret!”

Chicken flavor with 1,050 mg of marine collagen

What is Collagen? Why “Marine Collagen”?

The Benefits of Eating Marine Collagen:

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A new addition to your gym bag?

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green I

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kid bowl s e a f o o d f l a v o r

with

63 mg of DHAand 143 mg of

Omega 3

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Media Coverage

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