red run marketing plan
TRANSCRIPT
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26/06/13 Sam Stratford & Lucy Taylor
RedRUNscreated by
Marketing Plan
Wednesday, 10 July 2013
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RedRUNs .Brief
✤ We are selling our latest Twine game, “RedRUN”, we aim to sell our interactive adventure fiction game through the internet.
✤ We are creating a marketing campaign to promote the game. Using Direct, InDirect & Promotion.
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RedRUNs .Product
✤ The product we are advertising is our Twine game, RedRUN.
✤ It’s a fictional interactive story game, that is based on the internet.
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RedRUNs .Price
✤ Our game will be free for the first chapter, after that if the player is interested enough then they will have to pay a small fee to play on.
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RedRUNs .Placement
✤ It will be placed on the Twine weebly and will be playable on any web browser.
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RedRUNs .Promotion
✤ We are going to promote our game through our Twitter feed
✤ Using competitions that will offer the players a chance to win merchandise.
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RedRUNs .Marketing Objective
✤ To gain recognition for our product & increase company branding.
✤ To make young people more aware of Twine; as a platform.
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RedRUNs Target Audience Research
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RedRUNs .Primary Research
Have you heard of Twine?
YesDo You Play Twine?
Yes No
What genre of twine game do you play?
What Type of other
Why Do you Like Twine?
What Could make Twineʼs better?
Would You Play RedRun?
Yes No
Why?Would you tell you friends about twine games?
Yes No
Why?
What Type of other games do you play?
Have you ever read multi-adventure books?
Yes
No
Why?
Which Ones?
Male or female.
Would you read more? Do they still interest you?
Yes No
Do you have friends that play Twine Games?
Yes No
Would you be interested if it was in a digital game?
YesNo
What Style of game do you play?
Are you Interested in
trying Twine?
Yes
What Style of game do you play?
No
Would You Play RedRun?
What Style of game do you play? yes/no
No
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RedRUNs .Primary Research
Advantages & Disadvantages
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RedRUNs .Primary Research
Results
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RedRUNs .Primary Research
Results
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RedRUNs .Secondary Research
http://indiegames.com/2012/04/indie_tools_twine.html
http://www.gimcrackd.com/etc/src/
Here are a couple of the sites that support & share Twine games:
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RedRUNs .Marketing Brainstorm
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RedRUNs .InDirect Advertising
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RedRUNs .InDirect Advertising
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RedRUNs .InDirect Advertising
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RedRUNs .InDirect Advertising
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RedRUNs .InDirect Advertising
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RedRUNs .Direct Advertising
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RedRUNs .Direct Advertising
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RedRUNs .Direct Advertising
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RedRUNs .Promotion
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RedRUNs .Promotion
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RedRUNs .Legal & Ethical
✤ As our promotion is a competition, we felt it necessary to do further research on the ASA and their CAP Code.
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RedRUNs .Release Date
✤ We are going to release our game on the 7th August.
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RedRUNs . Data Collection
✤ Once we have finished our campaign we will use “Google Analytics” to record how many followers, likes and
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