redes sociais e jornalismo
TRANSCRIPT
![Page 1: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/1.jpg)
Redes sociais e jornalismo
O desafio de produzir e compartilhar conteúdo nas redes sociais sem perder o foco da notícia.
![Page 2: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/2.jpg)
Adoção de novas tecnologias pelos veículos de comunicação
![Page 3: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/3.jpg)
Adoção de novas tecnologias pelos veículos de comunicação
Redação da Folha de São Paulo, 1983.
![Page 4: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/4.jpg)
![Page 5: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/5.jpg)
O que mudou?
![Page 6: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/6.jpg)
![Page 7: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/7.jpg)
![Page 8: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/8.jpg)
Redes Sociais no jornalismo = banco de 3 pés
ATIVAÇÃO PRODUÇÃO DE CONTEÚDO
RELACIONAMENTO
![Page 9: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/9.jpg)
Ativação
![Page 10: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/10.jpg)
Ativação
Desafio: linguagem
![Page 11: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/11.jpg)
Ativação
Desafio: tempo real
![Page 12: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/12.jpg)
Ativação
Desafio: histórias envolventes
![Page 13: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/13.jpg)
AtivaçãoDesafio: lidar com os grupos organizados
![Page 14: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/14.jpg)
Ativação
![Page 15: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/15.jpg)
Conflito: o que os jornais vendem?
![Page 16: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/16.jpg)
![Page 17: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/17.jpg)
Desafio: como fazer o leitor sair do Facebook?
![Page 18: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/18.jpg)
Desafio: o call to action bem feito pode trazer resultados melhores
![Page 19: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/19.jpg)
![Page 20: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/20.jpg)
![Page 21: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/21.jpg)
![Page 22: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/22.jpg)
2. Relacionamento
![Page 23: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/23.jpg)
![Page 24: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/24.jpg)
![Page 25: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/25.jpg)
![Page 26: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/26.jpg)
![Page 27: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/27.jpg)
![Page 28: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/28.jpg)
![Page 29: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/29.jpg)
3. Produção de conteúdo
Desafio: histórias da redes sociais viram notíciaDesafio:
![Page 30: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/30.jpg)
Desafio: histórias da redes sociais viram notícia
![Page 31: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/31.jpg)
![Page 32: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/32.jpg)
![Page 33: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/33.jpg)
Síndrome de Lázaro
![Page 34: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/34.jpg)
Síndrome The Walking Dead
![Page 35: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/35.jpg)
Síndrome The Walking Dead
![Page 36: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/36.jpg)
![Page 37: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/37.jpg)
![Page 38: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/38.jpg)
![Page 39: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/39.jpg)
Desafio: ser onipresente
![Page 40: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/40.jpg)
“Se os meus leitores souberem mais do que eu
(e sei que isso é verdade), posso incluí-los no
processo de melhorar o nível do meu
jornalismo.” (Dan Gillmor)
*Diretor do Centro de Mídia Digital da Universidade do Arizona.
![Page 41: Redes Sociais e Jornalismo](https://reader033.vdocuments.pub/reader033/viewer/2022061603/55863d0cd8b42a962c8b4be6/html5/thumbnails/41.jpg)
Obrigado